Coaching with Kelly Diels

Coaching

with

Kelly Diels

This is for you when you know you're great at what you do and your body of work is growing…

…and you still have more audacious goals -- financial, professional, cultural --to realize.

(And maybe you're not willing to be your industry's best kept secret any more.)

When you coach with me, you get a THOUGHT PARTNERand Forensic Business Builder

When we work together, I dig into the roots of your business so we can define your unique business model, signature offer suite, One True Marketing Message and the sales strategy that will take you to the next level.

Often, for example, clients come to me because they've got a hunch they need to dial in their messaging...

...and while they're usually correct and the messaging does need to be uplevelled, a messaging & sales volume problem is almost always a symptom of a client insight problem OR it's a business model problem, or both.

When the messaging is off, it is usually because there is a problem with the client/offer fit or the business model & selling strategy.

Once we get those right, the messaging and how to deliver it becomes startlingly obvious.

And ridiculously compelling.

So when I'm coaching culture-making entrepreneurs doing transformative work, that's always where I start: at the roots.

Maybe you’re about to launch your signature offer FOR THE FIRST TIME and you need to build a launch and list-build…like, immediately

Maybe you’re in your mastery when you’re doing your work…but it’s complex work that’s hard to explain and so you need help developing your message, getting it out there, and SELLING IT

Maybe you already have a successful podcast and flourishing online following — usually doing work that significantly interrupts our cultural status quo — and now you want to launch a signature program or write a book (and sell it)

Or you’ve already being practicing your craft for a long time and are really proud of your culture-making work. Your clients sing your praises…but your revenue is underperforming your reputation. You're not getting the financial traction your work deserves and you are ready to change that

Or you launched your signature program and the first time it was an outrageous success; the second time it sold only half as many spots; and you’re about to launch it a third time and you suspect that it won’t sell the way you want it to…so you want to regroup and make a plan for a STELLAR launch that achieves your goals

Or you’ve spent years building a flourishing business and online platform and now it’s time to PIVOT and truly answer what’s calling you (and avoid performing some of the elements of The Female Lifestyle Empowerment Brand)

In our strategic coaching engagement together, I help you:

Assess/audit your current marketing and culture-making infrastructure and develop strategies, sequences and content to fill the gaps or seed new outcomes
specifically tailor your marketing, thought leadership & visibility strategy to your values, vision and principles (rather than having to set them aside in order to sell)
customize a unique business model & selling strategy that leverages your skills, principles and preferences
define your One True Marketing Message that will get you excited about your work again and magnetizes your right people,
put an equitable, inclusive Reputation Management Plan in place -- because being accountable AND preserving your body of work are culture-making moves

Grow your platform and list, ASAP

Develop a sales & marketing strategy that makes your work unmissable and grows your revenue...while advancing your culture-making objectives

See around corners and identify where you might inadvertently be performing elements of The Female Lifestyle Empowerment Brand

Build ‘little machines’ (social media, email, segmented sales funnels) that help you cultivate visibility, build your list and make sales

Build the infrastructure for a new program and LAUNCH IT (or re-tool an old one to sell more spots)

Our coaching sessions are a hybrid of coaching, consulting and co-creation

On the coaching side:

I help you reaffirm and declare your values and your big dreams so that you’re clear about your calling and anchored to something bigger than yourself. This ensures that you are fortified, galvanized and ready.

During this phase of our work together, I provide structure, support and insight so that you can decide and declare what’s important to you in your marketing & thought leadership and articulate your absolute, unwavering values (I call these your “nomaddawhats” because for you, this is happening, no matter what).

(They are a business and culture-making asset and pure energy.)

Then we switch gears.

With respect to your marketing, positioning, copy, and customer journey , I put on my marketing-and-business development hat and get forensic and prescriptive...because we're going to build programs, sales infrastructure and even crisis management plans that work.

By that I mean we get tactical and write copy and develop infrastructure & plans and make things happen.

I show up with my decade of marketing consulting experience and the insight I’ve gained from working with hundreds of online entrepreneurs to offer you specific, actionable, practical, custom strategies and tactics to implement.

Not in a generic, formulaic way but based on your particular location in your industry AND you’re trying to accomplish in our culture.

Here, I offer strategic advice and hands-on creative collaboration — right down to verbally drafting your One True Marketing Message if need be —

for shaping your marketing message and navigating your community & thought leadership.

Here’s a sampling — a smorgasbord! —
of things some clients have accomplished in our work together

Mapped out the big idea and spine of a book that secured a book deal with a major publishing house
Wrote a signature essay about a HUGE idea that overturned cultural or industry norms and built an entire platform (website content, social media, services) around this message
Stripped their platform back to the essence of their work and ditched the oppressive marketing tactics and performative personal branding they never felt comfortable with…and as a result started feeling more comfortable being visible + ended up marketing MORE and making more money, not less
Built auto-responders and little sales machines and significantly increased their revenue
Integrated their social-change goals into their platform
Completely redesigned their services, content and message so that it finally feels like them rather than like a character they have to perform

Identified new sources of revenue and launched them
Developed a system for social media so that time online is no longer running them ragged AND so that they’re accomplishing business and culture-making goals with their posts rather than producing filler content
Audited and significantly reduced their marketing expenses so they could generate more profit (one client’s savings were the equivalent of the price of my coaching, so this exercise actually paid for our work together)
Increased the number of places to sign-up to their list in their platform and grew their list
Got comfortable being visible online (and even started to enjoy it!)
Launched a program with a planned, systematic content schedule and netted 30% more participants than they’d predicted (plus they can re-use the entire launch sequence next year)

What Our Schedule and

Work Will Look Like

We will meet twice a month for 90 minutes, for 3 months.

At the end of our work together, you’ll have strategic and substantial business model & sales plan that embodies your values, articulates your One True Marketing Message, and your message will be professionally shined up and ready to market.

Even more importantly: you will be ready to market.

3-month 1:1 Coaching Intensive with Kelly Diels
$5,000 USD

Our next step:

Let’s get started!

Ready to Get Started?
You can sign up, here

Coaching Intensive

with Kelly Diels

Pay in Full

$5,000 USD

Get Started Now!

4 Monthly Payments

$1,250 per month