Once upon a time, legendary tennis coach Vic Braden was at a tournament at Indian Wells when something extraordinary happened. Before the racket even made contact with the ball, he could predict who was going to double-fault. He did that with 16 out of 17 players he'd never seen before—an astonishing 95% accuracy rate.

How did he do that? He couldn't tell you. He just knew.

His expertise was so deep it had become unconscious, which made it impossible for him to reverse-engineer what he was detecting and then explain it to other people—or even explain it to himself.

Malcolm Gladwell recounts this story in Blink to illustrate how true expertise often operates below the level of conscious awareness. The very mastery that makes someone exceptional can make their knowledge seemingly impossible to transfer. Vic Braden had decades of pattern recognition locked in his unconscious mind, but without a systematic way to extract and document what he knew, his genius remained trapped—unavailable to his students and even to himself.

This is exactly what happens to sophisticated professionals performing at such a high level that their work feels automatic or intuitive—work they know needs a wider audience.

Like academics who've guided breakthrough thinking but can't explain their methodology outside institutional frameworks.

Like corporate strategists who've solved complex problems with approaches others can't replicate but struggle to articulate what makes their work different.

Like service providers who create transformations their clients can't get anywhere else but feel stuck when asked to systematize their process.

Like Vic Braden, you have decades of pattern recognition locked in your unconscious mind. You can "call the double-faults" in your field—but you can't explain how.

This isn't a business problem. It's an intellectual excavation problem.

Most business coaches focus on generic "find your niche" advice, surface-level ideal client avatars, and cookie-cutter frameworks anyone can teach. They help you market what you already do better.

We're doing something completely different.

This intensive helps you see and systematize what you unconsciously know, then turn it into proprietary intellectual property that positions you as the creator of something specific and valuable that only you can deliver.

You know your work so well you can't explain how you do it. It feels instinctual, automatic, almost magical. Which makes you think you can only do it in the moment—that you HAVE to be present to get results.

Or maybe it's the opposite problem: you have SO much in your head, in your files, in your archives of work that you're overwhelmed. How do you organize this massive body of knowledge? How do you turn decades of expertise into something teachable?

You're stuck in what I call "the curse of mastery."

Here's the paradox: the more expert you are, the harder it is to isolate and reverse engineer HOW you know what you know and show other people which levers to press.

You need to break down your integrated, unconscious expertise into teachable parts.

Your depth of knowledge actually works against you. You see all the nuances, exceptions, and complexities. You know how much context matters. You understand that "it depends" is often the most expert answer.

So when someone asks you to explain your approach, you either:

• Oversimplify and feel like you're lying
• Overcomplicate and watch their eyes glaze over
• Get stuck in "it depends" and sound indecisive

This is why most experts struggle with positioning their work.

The very expertise that makes you exceptional makes it nearly impossible to create clear, teachable methodology. You know too much to make it simple.

The frameworks you use intuitively. The sequence that creates change. The principles that make your approach work when others fail—it all feels too complex, too nuanced, too dependent on your personal touch to systematize.

You know you have something powerful that could become courses, books, systems that scale beyond your personal involvement.

But you can't build what you can't see clearly organized.

You're ready for the Method Mapping Intensive if:

You're leaving academia with years of research and teaching expertise, knowing your approach works—but you need to see the teachable methodology behind your results.

You're transitioning from corporate with proven frameworks and processes that live in your experience—but you need help identifying what's scalable and how to structure it.

You've been a successful service provider with clients who get results they can't get elsewhere—but your method exists in your intuition, not in documented form.

You recoil from the phrase and the posturing of most "thought leadership" but recognize you're meant to influence how people think about your field. You have substance, not just social media strategies.

You have a method that works, but it's locked in your practice. You need to see the architecture of your approach so you can build teachable systems from it.

I speak fluent expert

I've worked with NY Times bestselling authors, national and international organizations, and thousands of culture-making entrepreneurs over the last 10 years. I've helped clients find the spine of their bestselling book in a single session. I've ghostwritten books for industry leaders, built a successful education company, and provided the strategic frameworks that hundreds of culture-making entrepreneurs used to build their IP businesses.

But here's what makes this work different from typical business coaching:

Most coaches focus on tactics—funnels, social media strategies, generic frameworks. They help you market what you already do better.

I help you systematize what you unconsciously know and turn it into proprietary intellectual property.

My clients say I help them create their creative culture-making ecosystem—and that I'm the thought partner they didn't know they needed. (Well, actually, many of them DO know they needed one. They're almost unfailingingly perceptive like that.)

My client base is disproportionately PhDs, luminaries, and uncompromisingly brilliant people. We find each other because we belong together.

I've been published in magazines and academic journals, featured in Forbes, cited and quoted in books, edited books, taught writing, and taught political philosophy. In 2019, I founded a new copywriting system that I've taught to hundreds of entrepreneurs—because I believe in ethical influence that serves.

My background combines rigorous academic training with practical business building expertise—which means I understand both the intellectual depth of your work and how to make it commercially viable.

I understand the curse of mastery because I work with people who have it—all the best do. They can see the missed shots coming before the ball is served, but they can't access their own genius. I've developed a proven methodology with step-by-step tools to systematize what feels unsystematizable.

Most importantly: I have a repeatable process that reliably extracts methodology from complex expertise—making the unconscious conscious.

What Happens in the Method Mapping Intensive

We'll work through the proven method mapping process from my signature course, Surface Your Methodology—condensed into 2 hours with me instead of 2 months on your own.

This is gold-mining with someone who sees both your intellectual depth and its commercial potential.

This is strategic excavation that turns years and decades of expertise into the real building blocks of your business.

The Method Mapping Process

We'll work through three core phases using my proprietary tools:

Phase 1: Intellectual Excavation Using the Locate Your Lineage Process and Pre-History Table, we'll document your intellectual foundations, formative influences, and "teachers known and unknown." This reveals how deeply you know your work and creates your Credibility Statement that positions your expertise as significant preparation, not random happenstance.

Phase 2: Client & Method Analysis Through the Locate Your Client Worksheet and Client Thinking Errors process, we'll forensically examine what your clients are actually trying to buy versus what you know they really need. We'll identify the gap between clarity vs. certainty clients, time vs. money clients, and map your 2-3 core processes using our Graphic Template for Your Methodology.

Phase 3: Proprietary Language Creation Using our Translating Your Method into Money Names process and Systematize-It WordBank, we'll convert expert terminology into client-compelling language with outcomes baked right in. You'll leave with intellectual property that positions you as the creator of something specific and ownable.

You'll leave with a clear map of your intellectual territory and the strategic clarity that your methodology is the spine of everything you're building—the foundation from which all your offers, courses, and cultural impact will grow.

This is an intensive 2-hour process that turns years of expertise into real building blocks.

This isn't typical business coaching. We're not tweaking your marketing or working on mindset. We're doing intellectual excavation—systematizing unconscious expertise and creating proprietary methodology.

You'll get frameworks you can implement immediately. A visual map of your methodology you can reference and build from. A 90-day plan specific to your expertise and goals. Proprietary naming and positioning language.

Investment: $1,500

This is premium strategy work that includes preparation research, a 2-hour 1:1 intensive, plus a detailed follow-up with your method map and implementation plan.

From "I'm great at what I do" to "I have a documented methodology that is the foundation of my business and my entire body of work"

Your expertise is too sophisticated to stay locked in your head. Your approach is too effective to remain undocumented. Your impact is too needed to be limited by your personal capacity.

You can predict which serves will be aces before the racket swings—you just need the systematic process to extract and document what you unconsciously know.