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The Female Lifestyle Empowerment Brand: A Definition
The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.
“The Perfect Woman” is a form of Violence Against Women
When we encourage or teach other women (or ourselves) to be The Perfect Woman, we are doing harm. The Perfect Woman is a form of violence against women.
I’m Bored with Beauty and Body Love. I’d like to be Body Neutral.
If I don’t hate myself then I don’t struggle to love myself, you know? I don’t want body love. I want to be free to be body neutral.
Ivanka Trump is Calling All White Women
The Trump campaign is using Ivanka’s “feminism,” and the language and promise of women’s liberation to advance and perpetuate injustice and a racist agenda.
On Not Getting It and the Stay-Safe Sequence
The stay-safe sequence isn’t news to black people. This is my husband and my son and I still didn’t get it. I was complicit. No More.
keep your love and light, we want justice
When “Love and Light” is proposed by spiritual leaders as an appropriate response to DEATH and discrimination, I name it for what it is: white privilege.
Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
the link between our buying habits and our vote
Likability, authority. Marketing designed to automatically trigger particular behaviours has political consequences: we get in the habit of obeying.
Liking Someone Can Be Terrible Information
When someone is trying to get us to like them and they have a commercial interest vested in us liking them, you need more information before proceeding.
Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive
Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.
Marketing, social media and deliberate self-promotion aren’t a distraction.
They’re activities that add up to a winning and significant body of work.
They`re not a distraction from ideation. They ARE your ideas.
Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:
1. SOCIAL MEDIA.
It`s not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.
2. NETWORKING.
Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.
3. WILD IDLING.
True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)
ONE MORE TIME, WITH FEELING:
Self-promotion is not a distraction from your body of work.
It’s part of how you create meaningful work that matters. It`s an idea-growing practice.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 19
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
I repeat:
Self-promotion is NOT a distraction from your Body of Work - it’s a lab for your thought leadership!
People often think social media is frivolous. A time-suck.
Or that marketing, networking & self-promotion take your time away from the *real* work.
But in my latest blog post, I’m sharing with you 3 surprising key activities that will add up to a SIGNIFICANT and MEANINGFUL Body of Work.
Check it out here: https://kellydiels.com/meaningful-bodies-of-work-require-base-hits
My Blog link can also be found in my bio @kelly.diels
_____________⠀⠀
I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⠀
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 15
Want to learn how to write sales copy that doesn`t shame or exploit anyone?
I`ve developed a copywriting framework that teaches you exactly how to do that...
I`ve been teaching it for 5 years and it has changed lives, businesses and bank accounts.
In fact, being able to write sales copy changed my life. I wrote my way out of poverty AND no matter what project or business I want to take on, it will WORK.
Because I know how to write words that sell.
The course is FANTASTIC....
And I`m evolving and moving onto other things.
So this is the last time I will offer Copywriting for Culture Makers, EVER.
If you want to learn how to write copy that sells (without selling out your principles)...I hope the timing is lining up for you!
The last day to enrol is April 1...
...AND you`ll get a significant bonus that isn`t listed on the sales page: 45 live, drop-in group coaching sessions where you can bring your draft copy and get feedback on it.
For the rest of 2024 you have the option to drop in 3 Tuesdays a month, at 9am or 4pm PST (or both). (No meetings in July or December)
(That`s 42 group coaching sessions!!!)
PLUS in 2025 you get monthly group coaching sessions in Jan, Feb and Mar (3 total).
The cohort will wrap up March 31 2025.
If this feels like a fit for you, I encourage you to sign up for Copywriting for Culture Makers, with its MAJOR bonus, here.
(There`s a 12 month payment plan available, so you can get started for $300.)
I hope to be seeing you soon in the course!
love + justice,
Kelly Diels
https://kellydiels.com/culture-making-copywriting/
or link in bio @kelly.diels
Mar 30
