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We are the

Culture Makers

An Entire Year of Personal& Collective  Power Building

via a Netflix-style archive of video trainings & lessons

Watch one a week for a year (or binge them all) so you can get fueled up and fortified day in and day out

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This is for the culture makers with big dreams who are here to make things happen

Despite grappling with self-doubt, shame & the negative voices inside your own head.

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Wondering if you’re worthy, over-giving, questioning if you belong at the table, and feeling like you have to do everything yourself are NOT your natural inclinations.

They’re the voice of an unjust culture working through you without your consent.

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Here's what's actually happening: when we are building business and intellectual property or just generally trying to make shit happen, those actions themselves violates our "feminine conditioning".

(Hat tip to business coach Jo Casey for this term.)

To be a culture maker and intellectual entrepreneur means directly violating the codes that have been societally installed in us:

  • Asking for compensation directly (when we've been trained to get money indirectly—through proximity to men, through marriage, through fathers—or taught that wanting money makes us less virtuous. Think about it: cartoon female villains are always rich. The message is clear: women who want money directly are bad.)
  • Owning our time (when women have never historically owned our own time or used it for our own ends and visions. We've never had access to leisure time—we endlessly give it away and feel guilty for reclaiming it or using it for our own desires and dreams.)
  • Seeking visibility (when "she just wants attention" is an insult, not praise)
  • Wielding power (when our formative experiences with power is that it gets used against us, so we fear becoming what's hurt us)
  • Centering our priorities (when we've been taught everyone else comes first)

But here's what makes this particularly insidious: charging for our services & time, owning our time, seeking attention for our work and accomplishments, leading and stewarding power are EXACTLY what we have to do in order to grow our businesses. AND THEY ARE VIOLATIONS OF OUR FEMININE CONDITIONING.

These "violations" aren't optional extras or nice-to-haves. These aren't just business tasks. They're our primary jobs as CEOs and founders.

Asking for money. Protecting your time. Being visible. Wielding power. Centering your vision.

This is literally what culture makers do. This is the work.

And every single one of them triggers the societally-installed, subconscious internal alarms that scream: "Women don't do this."

Cue resistance, feeling stuck or like you can't get your shit together or are stuck.

BUT IT'S NOT YOU. It's the conditioning.

And...no more.
Let's change the channel.
Let's unlearn this toxic social conditioning
and reaffirm + revalidate ourselves...
...so we can shrink our self-doubt and grow our power.

Personal AND Collective

Self-Development + Power-Building Through A Culture-Making Lens

Let's get together and heal our relationship with personal power.

Let's navigate our social + collective power more deliberately, consciously, and responsibly.

Let's build our internal capacity to hold power so we can build more, share more,

and use it to change everything.

Our lives. Our careers. Our relationships.

Our CULTURE.

Hello, Power

We are the culture makers and we are coming for you.

Meet Your Teacher

I'm Kelly Diels [She/Her]

I'm an educator, coach, and culture maker. (My clients will tell you I'm a professional encourager.)

I've written for Jezebel, Salon, and Alternet and been interviewed for Forbes (about being an "XL boss"!).

For the last decade, I've taught culture-makers how to build their personal power and platforms; spoken on stage about change-making leadership and culture-making; and advised feminist organizations.

And in We Are The Culture Makers, I'll teach you the TRUEX method for instantly getting out of shame and into action, and help you turn every single thing that's been used against you into a source of power...

...so you can stop overthinking and second-guessing yourself and start creating the flourishing life you know you're meant for -- personally, and collectively.

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Our practice is rooted ininclusion + expansion

and dismantling all forms of oppression (no white feminism, thankyouverymuch).

We Are The Culture Makers is about power. We are going to learn how to:

  • Get free of shame and abuses of power
  • Build personal power so we can use it to rise in our careers + lives
  • Better spot power dynamics and navigate our positional power
  • Steward power responsibly
  • Share power
  • Network + band together to use power like the Culture Makers we are.
KELLY COLLAGE

Women + Power

An immersion in relentlessradical encouragement + shame-relief so you can grow and use your culture-making power

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We are the Culture Makers

A Netflix-style archive of video trainings for radical encouragement, power-building, and growing your culture-making ecosystem of support. Watch one a week for a year or binge them when you need them so you can get fueled up and fortified.

Wrap yourself in sermons meant to be tattooed on your soul.

Wrap yourself in 360º and 365 days of Radical Encouragement

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Your Complete Archive

12 modules. 40+ videos. Plus 10+ bonus trainings.

Shame is actually a COLLECTIVE issue. Women are constantly striving to fix 'individual defects' that are actually systemic problems downloaded onto our shoulders. To get free of that, you'll get deep-dive analysis of The Big Issues that women usually think they're doing all wrong. (Spoiler alert: you're not.)

Video Trainings: PURE JET FUEL. Every module includes multiple video lessons—all unlocked and ready for you. These aren't homework—they're sermons meant to be tattooed on your soul. Lightning bolt epiphanies and tools to self-coach yourself out of the societally installed programming that keeps you in shame, self-doubt, second-guessing, and stuck—and into power, momentum, and the life and business and social impact of your dreams.

Watch one a week for the next year, or binge what you need when you need it. No homework. No exercises (except in the bonus trainings, and no pressure!). No way to get behind.

Are you behind on your Netflix archive? NO YOU ARE NOT.

“What would happen if one woman told the truth about her life?

The world would just split open.”

– Muriel Rukeyser

Your 12 Months

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Module 1 

We Are The Culture Makers.

Learn the T.R.U.E.× framework for building your analysis and shifting your perspective. It's a self-coaching tool you can use to ground yourself, dissolve shame that's NOT YOURS TO CARRY, and get into your power. You'll use this self-coaching tool across the year as the foundation for your power-building and culture-making work.

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Module 2 

Time.

Maybe you're not being unproductive or managing your time badly. Maybe something else entirely is going on -- and knowing that, plus some new time-tools, will help you move differently in the world. No maybe about it.

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Module 3 

Power.

There's a reason women are often uncomfortable with power: because it has been used against us. But power doesn't have to be coercive; it can be generative. This month we'll learn to assess power dynamics, shift them, and use new power tools to grow life-giving forms of power so we can use it to change our lives and our culture.

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Module 4

Money.

Maybe you don't have a 'money story' (or maybe it's not even relevant!) but there's a serious gender wage gap and an even bigger wealth gap -- both of which are even more acute for women who are racialized or experiencing multiple marginalizations. THAT is usually the reason we're under-earning and not building wealth.

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Module 5 

Body + Femininity.

Beauty standards in Western culture aren't about aesthetics; they're about power. They're designed to keep certain bodies valued while marginalizing others based on race, ability, age, and size. They also represent the socially acceptable, indirect path to power for women. Ouch. This month you'll get inspiration, tools + strategies for building power DIRECTLY, on your own terms, by liberating yourself (and your social media feed!) from oppressive norms and your own internalized biases. (It's not a coincidence, for example, that once I stopped dieting and put that energy and focus into my work, my career took off.) This is about creativity, strategy and liberation. We're going to navigate bodies + beauty, powerfully, as culture makers. Because you're a subject, not an object.

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Module 6

Likeability.

Mandatory likeability is a weapon used against women to prevent us from speaking up and setting boundaries (there's a social penalty for being 'difficult'). At the same time, some women use likeability as a socially acceptable method for building gendered power (witness the rise of 'Female Lifestyle Empowerment Brands' and Ivanka Trump in the 2016 election). This month we'll dissect likeability so we can make deliberate, nuanced, strategic and LIBERATORY decisions about how we show up. We'll put plans in place to undercut possible push-back, and we'll stop feeling bad about our conditioning to be likeable, because it's not our fault. (My resistance game is strong 90% of the time, and even so, I still smile on command. We are all works in progress.)

Reminder:

This archive is designed so that you don’t have to do a lot of heavy lifting or massive effort-ing to get out of shame and into power; you just have to learn to see this issue differently.

That’s the point of the these no-homework/no assignments video trainings: they are regular, catalytic re-frames that instantly dissolve shame and activate your power. 

You literally cannot get behind in this program -- it's not possible! -- because you can watch as few or as many videos as you personally need and desire.

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Module 7 

Voice + Visibility.

Nearly every woman I've ever worked with thinks they have a visibility problem. What a strange coincidence. So it's not you, individually. What's actually going on is that we are collectively discriminated against and punished for taking up space and asserting boundaries and we know it. This is not to say, "Welp, let's avoid visibility." Instead, this month's culture making reframe grounds us in how important it is for you to surround yourself with people who will reinforce you, encourage you, lift you, and protect you, so that you get more and more practiced and fortified at expressing yourself -- at home, at work, on social media, and in our wider culture. That's what we're immersing ourselves in this month: reframing visibility, reinforcing each other, and practicing using our voices. Because EVERYTHING changes when women tell the truth about their lives.

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Module 8

Relationships + Care.

Caregiving is the glue that holds our world together. Care has been constructed as women's work but it is fundamentally human. It's how we survive and thrive. A world that devalues care is not sustainable. Oh, look! This month we're going to reframe care as a source of power and the thing that's going to save us -- individually, and collectively. Even so, we don't owe our unreciprocated + undervalued emotional labour to asymmetrical relationships or power hierarchies, so we're going to work on tools and strategies for navigating this double-bind with nuance.

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Module 9

Energy + Rest.

Managing your energy rather than time; knowing your own energy sources and drains; and protecting your energy for the things that matter to you changes everything. As with time, we can protect our energy; unlike time, we can grow our energy. Also: rest and leisure are political. Your rest creates space for the rest of us to breathe, too.

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Module 10

Risk + Failure.

I constantly hear about how women are risk-averse, as though it's a character defect rather than a cultural condition. We are constantly scanning for risk because if we don't, we may not survive. It helps us see around corners and take care of people, which are central qualities of leadership and culture-making. Even so, there are strategies and tools you can use to expand your comfort zone so you can rise and thrive at work, in your relationships, and in our world.

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Module 11

Leadership.

So many of the qualities that hold families, workplaces, and entire communities together do not get celebrated as leadership - and maybe fetishizing leadership instead of contribution + collaboration is part of the problem. Even so, to rise in our careers and our culture, we need to get credited for our ideas and secure the resources to manifest visions and complex projects (AKA leadership). This month is about questioning traditional leadership and answering it with something better. Us. #WeAreTheCultureMakers

 

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Module 12

Goal-Setting and Decision-Making

At this point, you've developed a different understanding of our culture and yourself. You've affirmed your worth to yourself. You're clear on your priorities, your yeses and your nos. You've dissolved the shame that wasn't yours to carry; you're anchored in your power.

Let's use all of that as an explicit decision-making framework for defining which opportunities you select as your focus, so that you can exit this program powerful and unashamed.

And...let's make sure we aren't grinding ourselves into dust. Instead, let's make an impact by pouring from a full cup.

That's what these two deep-dive recorded workshops (with calendaring exercises, and more) will train you to do.

Get Out of Shame and Into Your Power,

Every Day

FAQs

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Reminder...

Shame, negative self-talk + second-guessing yourself? It's not just you. It's not your fault.

It's not a personal psychological defect that only you have. It's about power, and it's a collective injury.

This is what happens to women in an oppressive society that constantly undermines us. And...

We don't have to accept it. We can heal it. Personally, and together. Because we are the culture makers. And this is what we do.

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I Trust You With
Power + Resources

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You know what to do to build your life and career. You've learned the frameworks. You understand the strategy. And yet actually doing it feels impossible.

That's because the doing of it violates codes that have been societally installed in us. Asking for money directly. Owning your time for your own vision. Being visible. Wielding power. Centering your priorities. These aren't optional—they're the work of culture-making.

And every single one triggers that alarm: "Women don't do this."

So let's immunize ourselves against that BS false alarm and every single negative message and disempowering expectation...

...so we can hold power, build resources, built transformational bodies of work and use them wisely.

Let's grow our power and create the lives + careers of our dreams.

Let's use our power to build a future in which we all flourish.

Because we are

the culture makers.

An Archive Immersion in Radical Encouragement

+ Power-Building

Epiphanies, Insight + Pure Culture Making Fortification.

No homework. No busy work.

It's literally not possible to fall behind.

  • Culture Making Re-frames of The BIG Issues impacting our lives (Time, Money, Power, Relationships, Bodies, Leadership, Caregiving, Likeability, Energy, Rest...)
  • Inspiring + Wildly Practical Video Lessons/Sermons (40+ videos across 12 modules)
  • Plus 10+ Bonus Trainings and Courses
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his is your invitation to immerse yourself in the radical encouragement + power-building support you need to fuel your rise.

Get Started Now

Previously $1,200. Now $497

Pay in Full

$ 497 USD
  • Get the entire archive + bonus trainings (50+ videos + lessons)

4 Monthly Payments

$124.25 USD per month
  • Get the entire archive + bonus trainings (50+ videos + lessons)

A Note About Payment Plans, Community Investment, + Scholarships

  • Nope, I don’t charge extra for payment plans. I think it’s unjust.
  • As an undercapitalized women entrepreneur, however, it makes a significant impact in my business when people pay in full. So if you can afford to pay in full, and you choose to, please know you’re making a difference in the business + livelihood of a community member. Thank you and SOLIDARITY.

© 2019-2025 KELLY DIELS. ALL RIGHTS RESERVED. LEGAL.