FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
The Female Lifestyle Empowerment Brand: We Can Do Better
#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.
A Quick Note About Ambition and Women
Why I’m Writing About The Female Lifestyle Empowerment Brand
Five Egregious Internet Marketing No-Nos
Feminism, Femininity and The Swinging Pendulum. A Question for You.
Not Enough Compensation in the World
The Female Lifestyle Empowerment Brand. An introduction.
Care is a 4-letter word. So is help.
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Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
I repeat:
Self-promotion is NOT a distraction from your Body of Work - it’s a lab for your thought leadership!
People often think social media is frivolous. A time-suck.
Or that marketing, networking & self-promotion take your time away from the *real* work.
But in my latest blog post, I’m sharing with you 3 surprising key activities that will add up to a SIGNIFICANT and MEANINGFUL Body of Work.
Check it out here: https://kellydiels.com/meaningful-bodies-of-work-require-base-hits
My Blog link can also be found in my bio @kelly.diels
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⠀
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 15
Want to learn how to write sales copy that doesn`t shame or exploit anyone?
I`ve developed a copywriting framework that teaches you exactly how to do that...
I`ve been teaching it for 5 years and it has changed lives, businesses and bank accounts.
In fact, being able to write sales copy changed my life. I wrote my way out of poverty AND no matter what project or business I want to take on, it will WORK.
Because I know how to write words that sell.
The course is FANTASTIC....
And I`m evolving and moving onto other things.
So this is the last time I will offer Copywriting for Culture Makers, EVER.
If you want to learn how to write copy that sells (without selling out your principles)...I hope the timing is lining up for you!
The last day to enrol is April 1...
...AND you`ll get a significant bonus that isn`t listed on the sales page: 45 live, drop-in group coaching sessions where you can bring your draft copy and get feedback on it.
For the rest of 2024 you have the option to drop in 3 Tuesdays a month, at 9am or 4pm PST (or both). (No meetings in July or December)
(That`s 42 group coaching sessions!!!)
PLUS in 2025 you get monthly group coaching sessions in Jan, Feb and Mar (3 total).
The cohort will wrap up March 31 2025.
If this feels like a fit for you, I encourage you to sign up for Copywriting for Culture Makers, with its MAJOR bonus, here.
(There`s a 12 month payment plan available, so you can get started for $300.)
I hope to be seeing you soon in the course!
love + justice,
Kelly Diels
https://kellydiels.com/culture-making-copywriting/
or link in bio @kelly.diels
Mar 30
Today is my 51st birthday!
And it is an amazing one.
I`m going to tell you why, exactly, this birthday in particular is a straight-up miracle in your Sunday Love Letter this week...
...and let me tell you, it is a DOOZY.
In the meantime, to celebrate, I`m holding a 1-day birthday sale where you can get 51% OFF for my 51st Birthday!
And yep, that applies to payment plans too :)
It applies to all the courses listed in the shop...
...including 2 new group coaching classes, E-Money (how to write gracious emails, launches and autoresponders that sell) and Surface Your Methodology LIVE (the group coaching version of my classic course).
You`ll find the shop here:
https://kellydiels.com/shop/
And your discount code is:
51vibes
Because it really, really is.
love + justice,
Kelly
PS The one-day thing isn`t about inducing FOMO. It`s about sustainability.
Obviously 51% off my rates isn`t sustainable across time. But it can be sweet for both of us once a year :)
Mar 14
