Social Media For Culture Makers THIS IS THE SALES PAGE

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The online social media course and toolkit for culture making entrepreneurs who want to turn their vision into visibility.

Now Enrolling!

Your authentic message

the one you really want to share

is alread


The problem is

Conventional social media formulas rely on you having and leveraging a dominant identity for visibility, even if it means embracing the very thing you oppose.

White beauty norms, wealth and lifestyle signaling, internalized audience biases against non-dominant identities…it’s a minefield. 

Don’t even get me started on the pressure to perform - to always be switched on and visible to your audience! It can feel almost impossible to keep up…

The good news?

You don’t have to keep up.
You just have to change the game.

Skip the generic platitudes, the daily content creation hamster wheel, the virtual highlight reel, and the glamorous photoshoots in luxury locations. 

Instead, show up with what you believe in and what you’re working towards, and watch as an audience gathers.

Because when you say something that matters, people will come and sit by the fire.


It sounds great

but how can we make it happen?

We can let our principles and our work lead the way, and use them as the basis for our own social media strategies and systems.

Instead of turning ourselves into brand characters, we can channel our inner convictions and existing content into effective social media posts.

We can create content that aligns with our business and culture-making goals so that everything we do functions strategically, on more than one level, and keeps working hard for us long after posting.  

And we can choose a culture-making visibility that creates reach AND revenue , starting right now.

welcome to

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The social media strategy and system that helps you show up consistently and grow your reach, revenue, and influence without selling out 
What's Culture Making Social Media all about?

This course includes strategy, tactics, a tech tutorial, a toolkit, and the content-creation processes you need to develop your visibility machine, using who you are and what you do as fuel. 

I’ll take you on a tour of the current social media norms and explain how they contribute to the same system we’re working to dismantle.

I’ll show you how to set up your very own social media engine and walk you through some quick and easy exercises designed to help you download your heart and what you believe in. 

And then you’ll take all of that — your big why, your beliefs and commitments, and your dreams for your clients — and turn them into a powerful social media strategy and system for sharing on social media. 

Because your vision for your client & our culture is your #1 visibility strategy.  


This is for you if...

You want to get more visible online...and you fear it, at the same time
You’re ready to show up as your authentic self online so that you can attract your ideal customers and clients
You want to take the stress out of creating regular, high-quality content and building a brilliant online brand
You want to get more visible online...and you fear it, at the same time
You’re ready to show up as your authentic self online so that you can attract your ideal customers and clients
You want to take the stress out of creating regular, high-quality content and building a brilliant online brand

Sign up today and

you’ll get:


12 modules

In-depth Video modules so you can pace your learning, and learn on YOUR schedule 

PLUS once you’ve completed the course, you’ll get a certificate to show off in your bio, on your website, and, of course, on your social media platforms! Let your network know that you’re committed to replacing harmful social practices and predatory sales tactics with high-quality social content

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Coworking 3X a Month

Complete your modules anytime...and then mark your calendar to drop-in to live co-working sessions so you have structured time in your schedule to actually work on your new social media posts & videos.

Coworking Sessions:

10 months of Access to live co-working sessions

January 10 to Oct 16, 2024

The first 3 Wednesdays of the month at 11am - 12:30pm PST

No meetings in July and December


A Printable Guidebook

Packed full of writing exercises, samples, case studies, tutorials, and to-do lists to help you put these transformative tips into action.

Here’s everything we’ll be covering

in the course:

Part 1: Social Media is POWERFUL (It’s both Political and Personal)

When you understand the politics of visibility and building power using social media, you can use that power for good. In Part 1, we’ll cover the problems that can be solved with a culture making approach to social media. I’ll also talk you through self-expression, choosing your medium, managing pushback, and understanding the politics of visuals.

Part 2: A Culture Making (And Super Strategic) Approach to Social Media

When you want to get your vision and message out into the world, you need a powerful social media marketing strategy. In Part 2, we’ll cover my Little Birds and Layer Cakes method, one layer at a time:

Layer 1:
Little Birds

FSM - SALES PAGE ICONS-01 Little Birds

Layer 2:
Snippets and quotables

FSM - SALES PAGE ICONS-02 Snippets and quotables

Layer 3:
Reminders to subscribe

FSM - SALES PAGE ICONS-03 Reminders to subscribe

Layer 4:
Blog posts

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Layer 5:
Sales pages and offerings

FSM - SALES PAGE ICONS-05 Sales pages and offerings

Layer 6:
Community Resources

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Layer 7 and on:
Define your objectives, then build a layer for each

FSM - SALES PAGE ICONS-07 Define your objectives

Part 3: Content

Producing consistently brilliant content (without burning out) is the ultimate key to successful social media marketing, and in Part 3, you’ll learn how to do just that. I’ll give you the prompts, rituals, and content pillars you need to make your content machine work for you, and then I’ll show you how to make more impact with less effort. You’ll learn how to batch and bundle your content, publish less and promote more, and make every post work harder for your brand.

Part 4: Systems, Scheduling, and Tech Automations

Who has the time to spend hours on social media, waiting for the right moment to post? Not you - and that’s why Part 4 is all about mastering the art of curating, scheduling, automating and repurposing your social content. We’ll talk through how you can build your own database of content and take the stress out of your social schedule with clever hacks and apps like Linktree, Zaps, and IFTT.

Part 5: Launches & Selling

Once your social media machine is running smoothly, it’s time to make some money! In Part 5, I’ll show you how one social media marathon can create a ripple effect for your business - as long as you remember the smart calls-to-action - and help you build your list. We’ll also talk through the little things you need to know about launching a new product, course, or intake round without making a mess.



In the end, this is all about gathering a passionate, committed audience of people who are attracted to your work and your ideas -- not your lifestyle! -- and showing them the results of working with you using media images & messages that helps us create a future in which we all flourish. In the final part of the course, we’ll talk about why relationships and being part of a culture making ecosystem is so important, how you can build one of your own, and what it could mean for your business. 

10 Months

You'll get a year of access to the course modules plus 10 months of access to coworking sessions.

Take the time you need to access all the power of
Social Media For Culture Makers

On top of

You’ll also get cheat sheets, done-for-you social media swipe copy, video tutorials, and a 7-day plan for executing your strategy, all wrapped up in a culture-making context.  

When you finish the course, you’ll leave with a plan, the knowledge and content you need to implement it, and the certification to show for your hard work. 

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Want in?


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30 days of Canva Social Media Templates

Creating imagery for visual social platforms can feel like a full-time job, and when you just don’t have time, these templates have got you covered. You’ll get 30 days’ worth of templates for quotes, selfies, podcast announcements, memes, promos for services and newsletters, handouts, and more.

So, are you ready to embrace the true power of

Let’s make something (really) good happen.

Pay In Full

$1200 USD

4 Monthly Payments

$300 USD
x4 monthly payments
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You’ve come so far - don’t stop here...

Let’s do something with real social currency. Take your place in Social Media For Culture Makers now.

NOTE:  If you're a Canadian resident, 5% GST will be added to the price.

This is a course, not a subscription. If you decide to stop participating in Social Media for Culture Makers, you remain responsible for completing your remaining payments in full.

In order to access to group spaces (such as Zoom meetings when offered), you agree to follow group guidelines and will not share, circulate or reproduce materials or proprietary information from this program.

You also agree to respect the identities, privacy, and confidentiality of other members and will not share screenshots, recordings or information disclosed in our group spaces with other parties. To protect the space and each other, Members who do not uphold these requirements may have their access to community spaces or memberships revoked without refund.

There are no refunds for digital products.