Speak Their Language Intensive

Culture Making 101

Speak Their Language

Stop Speaking Conceptually
and Start Speaking "Client" in Less Than 55 Minutes

So You Can Craft Unmistakeable Marketing Messages
That Sell Your People EXACTLY What They Want to Buy

(No dissertations or decoding required :).

Training | Tools | Templates | Coaching All For $49

For Thought Leaders,
Culture Makers, and People Doing
Complex & Transformational Work
in the World

You know, the kind that's been hard to explain -- until now.

#WeAreTheCultureMakers #WeSpeakClient

Economic doom & gloom may be the viral story of the moment.

It doesn’t have to be the story
of your business.

Instead you can:

Learn the 4 counter-intuitive

money skills

every entrepreneur needs
to accurately diagnose
the financial moment we're in
and make Good Money
in turbulent times...

including right now

Whenever recession-headlines fly, entrepreneurs who oppose economic injustice are often the first taken out of the game.

They don’t want to bug people when belts are tight — or heaven forbid, prey on anyone who’s struggling.

So they slow down their marketing or stop selling altogether, accepting the hit to their finances as inevitable.

For others, all the scary sound bites and provocative hot takes from leaders they admire can call everything about their business into question.

So they wind up overstimulated, bingeing on information and either trying to do 86 things at once or stuck, stuck, stuck.

But there are other possibilities...

Fight, flight or freeze — it’s all understandable.

Making a meaningful business move can be truly difficult when economic noise activates our pre-existing Money Injuries.

But it doesn’t have to be this way.

No matter what the news cycle:

There is always a way to meaningfully contribute to the current moment — and make Good Money

Let’s figure out what that looks like for you.

The last thing we want to see

in a time like this

is Culture Makers sitting on the sidelines while their bank accounts suffer and their people go unserved.

Rest assured: Not client or every market is stretched as thin as the sound bites suggest.

People still do need your work and are ready to pay for it.

If it doesn’t feel that way right now, we get it. We've been there.

We've been in business a loooooong time and had to steer our businesses through challenging economic times, including a recession and mortgage crisis -- and found ways to persevere and flourish.

We've got a process that can help you diagnose the current financial context

and figure out your next right money move in your business -- in any money moment.

That's what this workshop is about.

Meet Your Business Dream Team

Co-Founders of GOOD MONEY

I'm Kelly Diels

[She/Her]

I'm a business teacher for culture makers. I help socially responsible entrepreneurs make money AND justice.

My work is inclusive -- no white feminism, thankyouverymuch -- and I'm ridiculously, relentlessly practical about money, pricing and building out our businesses to thrive.

Because I know we are building the institutions of the future.

My work has been featured in Forbes, Jezebel, Salon, Alternet and cited in several culture-making books.

I'm Danielle Cohen

[She/Her]

I'm a brand builder and visibility expert with a rich, deep background in attachment theory, somatics and relational practices.

I help pro-social humans with big dreams birth and sustain their most important work. That means I spend a lot of time working with my clients on money and their nervous systems.

I coached Kelly in building out her own visibility & platform and I've worked with some of the brightest lights in industries ranging from business to coaching to Hollywood.

What’s Extra Special About Our Work:

We know that money & pricing & business & LIFE doesn’t happen in a vacuum.

Our approach to business is whole-life, socio-politically and somatically-informed, in these 4 important ways:

We explicitly consider the relationship between resources & identity

For us, there is no question that money has been systemically and deliberately withheld from particular identities & communities — and then each of us unconsciously internalizes those beliefs.

We know that's a fact, and everything we is foregrounded in that reality. We're never going to pretend you're NOT navigating bias against your identity or barriers to your flourishing.

That's actually why we do this work. Because we're sick of the suffering. You do NOT deserve it. So let's get super strategic and create about outwitting the system, wherever we can.

And...Entrepreneurship activates ALL of our internalized, subconscious conditioning and brings it to the forefront. Which is why it is so fraught — and also rich with opportunity. Business is the inadvertent healing & liberation journey you didn’t know you were on 😉

As culture-making, change-making entrepreneurs, we use our practical yet innovative pricing & business strategies to interrupt those patterns. Our goal is to resist and transform those unjust realities — in our lives, our businesses, our revenue plans AND our wider culture. In other words: the barriers to livelihood & money are real, and we know it. We don’t gaslight you out of your lived experience.

We account for what money does to your nervous system

For us, it’s not only about ‘money mindset’ but ALSO about the structural and somatic experiences you’re having, day in and day out.

Money activates our survival instincts and generational trauma so we need to develop the skill of being able to regulate our nervous systems…and also expand our capacity.

That’s not an intellectual game we each play on ourselves; it’s a physiological & spiritual capacity we want to help you develop.

We know you have deep social commitments and want to contribute to your community

We’re not brand new

Between us, we have more than 60 years (!!!!) of entrepreneurial & brand-building experience. (We've both been entrepreneurs since our twenties!)

But even more than that, we are Women of Substance & Experience. We're both mothers to a LOT of kids (9 between us!). We've both been single moms and come through challenging and even desperate circumstances. We're both navigating chronic health shit. So we know, practically and from hard-fought experience, how to build businesses in the midst of all that. The conditions do NOT have to be ideal -- and for most of us, they won't be -- for you to grow a flourishing business.

Across the years, we've guided thousands of principled, socially-conscious entrepreneurs in building out profitable, culture-making bodies of work — and our client lists include some of the biggest names in the business.

That’s not a brag. That’s a fact.

Meet the Team

Trevia Woods

Program Manager and Curriculum Witch

Read Full Bio

Trevia (TREE-va) Woods is a mixed-race woman with Indigenous ancestors who has nearly two decades of experience as a teacher, bodyworker and community-builder. She helps the people most harmed by misogyny remember their power and build powerful healing practices without culturally or spiritually appropriating. Trevia has a BA in History with an emphasis on diverse historical perspectives and an MA in Education.

Ntathu Allen

Meditation and Restoration Teacher

Read Full Bio

Julie Neufeld

Operations Manager

Mary Diaz

Marketing & Communications Coach

Read Full Bio

Mary is a copywriter and writing coach for leaders with complex bodies of work. She helps visionary entrepreneurs voice their vision without defaulting to the boring, exploitive mainstream marketing tactics we learn everywhere else. Mary has an MA in Poetry and Writing and lives and writes in the woods of Western Sonoma County—on the traditional lands of the Graton Rancheria and Southern Pomo people.

Rebeca Arango

Senior Copywriter

Read Full Bio

Rebeca Arango is a copywriter and copywriting coach with 10+ years of experience writing for magazines, non-profits, artists, coaches and spiritual teachers. She’s crafted copy for seven-figure businesses and six-figure launches but that’s not her big why. Instead, she believes culture-making business leaders can create media and a marketplace where all people are seen and respected in their full humanity. And that gives her hope.

In this workshop, we’re teaching you the 4 essential money-making skills that no one is talking about but every entrepreneur needs to know so you can:

Spot opportunities to make Good Money IN ANY CONTEXT while honoring your capacity AND that of your clients

Steady yourself when the onslaught of scary sound-bites activates your nervous system

See through the clutter of trends and economic hot takes so you can discern your specific money move

Avoid being pulled into patterns of overworking and overgiving so you can actually profit

Stay mobilized through the predictable wobbles + self-doubt that come with experimentation and the repetition required to sell

Feel grounded and clear enough to get out there and invite people to work with you

Make sense of any cultural moment and let now be the time for your business to flourish

AND:

You’ll be putting your new skills into practice during the workshop…

So you walk away with a clear-headed plan meet THIS money moment
and quickly move the needle in your business.

Join us.

Yes! RESERVE MY SEAT!

Meet the Money Moment

LIVE WORKSHOP

with Danielle Cohen & Kelly Diels

$75

Are you in?

Jan 25, 2024, 11am to 1pm PST

Can’t attend live? No problem.

You'll have access to the recording and can benefit from hearing your peers ask questions and get coached through their money moves.

refund policy

There are no refunds on digital products and live events.

We put our all into our programs & curriculum design and we trust your careful yes.

Culture Making 101

Speak Their Language

Training | Tools | Templates | Coaching All For $49

For Thought Leaders, Culture Makers, and People Doing Complex & Transformational Workin the World

Economic doom & gloom may be the viral story of the moment. It doesn’t have to be the story of your business.

Instead you can:

Learn the 4 counter-intuitive

money skills

every entrepreneur needs to accurately diagnose the financial moment we're in and make Good Moneyin turbulent times...

Fight, flight or freeze — it’s all understandable.

Making a meaningful business move can be truly difficult when economic noise activates our pre-existing Money Injuries.

But it doesn’t have to be this way.

No matter what the news cycle:

There is always a way to meaningfully contribute to the current moment — and make Good Money

That's what this workshop is about.

Meet Your Business Dream Team

Co-Founders of GOOD MONEY

I'm Kelly Diels

[She/Her]

I'm Danielle Cohen

[She/Her]

What’s Extra Special About Our Work:

Meet the Team

Trevia Woods

Ntathu Allen

Julie Neufeld

Mary Diaz

Rebeca Arango

In this workshop, we’re teaching you the 4 essential money-making skills that no one is talking about but every entrepreneur needs to know so you can:

AND:

You’ll be putting your new skills into practice during the workshop…

So you walk away with a clear-headed plan meet THIS money momentand quickly move the needle in your business.

Yes! RESERVE MY SEAT!

Are you in?

refund policy

For Thought Leaders,
Culture Makers, and People Doing
Complex & Transformational Work
in the World

Economic doom & gloom may be the viral story of the moment.

It doesn’t have to be the story
of your business.

every entrepreneur needs
to accurately diagnose
the financial moment we're in
and make Good Money
in turbulent times...

So you walk away with a clear-headed plan meet THIS money moment
and quickly move the needle in your business.