Shadow me as I set and hit ambitious new revenue goals, strive to add 3,000 subscribers to my list, get booked on 24+ podcasts and get my book out of my head & my hard-drive and into the world...

...all in the next 6 months (by Dec 31, 2025)

Get an unfiltered, unvarnished, behind-the-scenes view into how culture-making business actually gets built - wins, pivots, picking-yourself-up-when-it-all-goes-awry and the strategic moves that actually matter

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You Want to Build Something That Matters - But You've Only Seen Your Messy Insides and Everyone Else's Shiny Outsides

You've seen the polished launches. The confident social media posts. The beautiful branding and smooth content. The "overnight success" stories that actually took years.

Meanwhile, you know exactly how messy your own process feels - the uncertainty, the iterations, the things that don't work the first time, the constant questioning of whether you're doing it right.

But here's the problem: You're comparing your behind-the-scenes to everyone else's highlight reel.

When you see someone with gorgeous branding, you assume it's working - but what if the numbers tell a different story? When you see confident content, you don't know which posts actually converted and which ones flopped. When you see a successful launch, you don't know how many iterations it took to get there or what really drove the sales.

You're trying to emulate things that might not even work.

Most business content shows you the what and the why. This shows you the how and the what happens when it doesn't work the first time.

For when you're tired of courses that give you frameworks without showing you how they work in real conditions. You want to see what it actually looks like when someone with a successful business continues to build, optimize, and scale - not from scratch, but from where you want to be.

So come watch me work.

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What You Actually Need to Witness(And Why Generic Business Content Doesn't Give It to You)

See behind the curtain of someone building cultural influence so you can recognize the patterns, swipe the tactics, and feel less alone in the process.

Watch someone navigate the gaps between strategy and execution - the decisions that don't fit in frameworks.

You want to see what real business building looks like when you already have expertise but need to systematize, scale, and reach more people.

Confirmation that yes,  building something meaningful is almost always this twisty and windy and not straight-forward and that even successful Culture Makers face uncertainty, make pivots, and iterate their way to breakthrough. (It's not just you!)

Watch how lists get built, for real, and see how someone attempts to add 3,000 subscribers in 6 months (it's audacious, but let's go for it)

Watch how someone gets visible and books 24+ podcast appearances to build thought leadership and expand their reach

Witness what it takes to get your ideas out there and watch how someone translates methodology into cultural objects

Get a behind-the-scenes view into what it takes to sell out your programs and observe the actual mechanics of launch strategy and audience building

Get a peek at the steps that go into achieving your revenue goals and see the week-by-week work that creates sustainable business growth

Watch in real time as someone finishes their  book/course/framework and witness how someone moves cultural objects from concept to completion

Observe the step-by-step build-out systems that scale and see real-time business model optimization in action

Witness the daily routines and strategies that produce content that converts and watch how messaging strategy translates into daily content decisions

You want to stop second-guessing yourself and see that even experienced Culture Makers iterate, adjust, and course-correct constantly

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This Is Different From Every Other Business Course You've Seen

No polished case studies. You'll see decisions being made in real time, including the ones that don't work out as planned.

No "follow this exact blueprint." You'll see how I adapt frameworks to real-world conditions and how strategic thinking works in practice.

No fake urgency or manufactured scarcity. You'll watch how authentic business building actually creates sustainable demand.

No highlight reel. You'll see the whole picture - the strategic wins AND the weeks where things don't go according to plan.

No retrospective wisdom. You'll witness decision-making as it happens, including uncertainty and iteration.

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What You'll Shadow Me Doing This Year

Figuring Out How to Double My Income By Redesigning the Customer Journey Through My Offers

Watch me analyze how my clients currently move through my programs, identify where I'm losing sales, and redesign the pathway that gets more people to buy multiple offerings. See how redesigning the buying journey that actually drives revenue gets built in real time.

Attempting to Add 3,000 Subscribers in 6 Months (Audacious Goal Alert)

See the weekly work of content strategy, lead magnets, and audience building from June through December - what works, what doesn't, and how I adjust in real time when ambitious goals meet reality.

Launching Multiple New Programs Throughout the Year

Witness complete launch strategy from program development through sales - including the launches that exceed expectations and the ones that need pivoting.

Developing New Marketing Messaging and Business Infrastructure

Watch me create marketing messages that convert and build the systems that support sustainable growth - from customer journey mapping to funnel optimization.

Writing and Marketing My "Make Yourself Matter" Book

See how I integrate book marketing with business strategy and turn publishing into cultural influence.

Building Backend Funnels That Reduce Launch Dependency

Observe my transition from launch-dependent to backend funnels that are always on but don't require my muscle to power them using precisely designed customer journeys with automatic, pre-built email sequences between purchases instead of a public launch model.

Systematizing My Business So I'm Not Effort-ing Endlessly

Watch me figure out how to scale without working harder - creating systems that let me serve more people and make more money without burning out or compromising quality.

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The Monday/Friday Video Reports That Show You Everything

Every Monday: Goal Setting & Strategic Planning (Recorded Video)

• This week's business objectives and why I chose them
• Content strategy decisions and how they connect to bigger goals
• Revenue activities planned and expected outcomes
• Challenges I'm anticipating and how I plan to navigate them
• Decisions I'm facing and my thinking process

Every Friday: Honest Progress Reports (Recorded Video)

• What worked exactly as planned and why
• What didn't work and what I'm learning from it
• Unexpected opportunities that emerged and how I'm handling them
• Strategic pivots I'm making based on real data
• Next week's priorities based on this week's results

Monthly Deep Dives (Recorded Video/Audio Analysis)

• Email list growth numbers and strategy with tactics analysis
• Client feedback integration and how it's shaping offerings
• Market response patterns and what they tell us about positioning
• System optimization results and what's working for efficiency

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What Makes This Valuable for Culture Makers Specifically

You'll Watch Principled Business Building

See how I balance growth goals with non-exploitative business values - the actual decisions that create sustainable, principled growth.

You'll Observe Cultural Influence Strategy

Watch how I position myself not just as a business coach, but as someone creating the "Culture Maker" category itself.

You'll See Academic/Corporate Background Advantages

Witness how I leverage intellectual credibility and systematic thinking as business advantages rather than obstacles.

You'll Watch Sophisticated Marketing Strategy

See how I create marketing that serves both educational and commercial goals without compromising intellectual depth.

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What You'll Walk Away With

Strategic Pattern Recognition: You'll develop the ability to see opportunities and navigate challenges because you've watched someone else do it systematically.

Tactical Implementation Ideas: Specific strategies you can adapt for your own business, tested in real conditions.

Realistic Timeline Expectations: Understanding of how long things actually take and why patient building beats urgent launching.

Decision-Making Frameworks: Insight into how experienced Culture Makers think through business challenges and opportunities.

Confidence in Your Own Process: Validation that iteration, uncertainty, and course-correction are normal parts of building something meaningful and that even experienced Culture Makers face these challenges.

A Live-Action Playbook to Model and Emulate: The ability to follow my exact weekly actions and do them alongside me - copy my strategies, mirror my decisions, and accelerate your own success by modeling what's actually working in real time.

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This Is Pure Observation and Modeling

This is your chance to be the fly on the wall of a successful Culture Maker's business - watching, learning, and modeling without the pressure of having to perform or participate.

 

No distractions, no busywork, no overwhelm. No comment forums to check. No homework to complete. No tutorials to follow. No coaching or advice that may or may not work for your situation. Just pure shadowing and absorbing so you can get a real-life peek behind the scenes and apply what works in your own business, in real time.

 

You get:

• Weekly Monday/Friday video reports (6 months: June-December 2025)
• Monthly strategy deep dives (recorded video/audio analysis) with numbers and tactical breakdowns
• Private resource area with all content organized by theme
• Downloadable worksheets and resources I create and use in real time for myself that I'll share with you so you can swipe them and use them too

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Why I'm Doing This (And Why Now)

I'm doing this now because what happens each quarter is seeded 3-6 months earlier. If we want to hit our annual goals, this is the dial-it-in moment.

In the fall there will be all these "finish strong" programs with last-ditch efforts to hit 2025 goals - but honestly that's too late unless you plan to kill yourself and grind yourself into dust. Now is when strategic Culture Makers make their moves.

I have specific goals this year that align perfectly with what you want to achieve:

• Growing my audience strategically (aiming to add thousands of subscribers who actually engage with my work)
• Building multiple revenue streams that work automatically without constant launching and promoting
• Establishing myself as the go-to expert in the Culture Maker space and getting recognized for creating this category
• Working smarter, not harder by building systems that scale my impact without burning me out
• Turning my book into a platform that creates both cultural influence and business opportunities

 

You want to see how these things actually happen. I'm going to be doing them anyway. Watch me work.

And watch me taking risks - hell, this whole program is a risk! I'm being super vulnerable and going to show you my messy insides. You'll see me make decisions that might not work, pivot when things don't go as planned, and figure it out in real time just like you do.

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When It Starts

First Monday Video: June 16, 2025

Program Duration: 6 months of Monday/Friday content (June - December 2025)

Member Area Access: Immediate upon enrollment

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This Is For You If:

• You want to build something substantial but have never seen the real work behind cultural influence
• You learn better from observation than from instruction
• You're tired of courses that give you frameworks without showing you real-world application
• You want to see what business building looks like when you already have expertise but need to scale
• You're building your own Culture Maker journey and want to see how someone else navigates the challenges

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This Is Your Front-Row Seat

Imagine having access to the strategic thinking, real-time decision making, and weekly execution that builds lasting cultural impact. Not the polished case study version - the actual work, including the pivots, iterations, and breakthrough moments that don't fit in frameworks.

 

You'll witness six months of sophisticated business building by someone who's already successful but is still growing, optimizing, and reaching for audacious goals. You'll see exactly how cultural influence gets built systematically - the weekly content decisions, the customer journey mapping, the launch strategy evolution, the principled business practices that create sustainable growth.

 

This is what it takes to go from expert to cultural force. To get your frameworks cited and taught. To build thoughtful business that creates the impact you're meant to have.

 

You'll watch me take big risks confidently, roll with uncertainty like it's normal (because it is!), make bold moves without apology, and pivot decisively when needed. You'll see that this is what successful Culture Makers do - they embrace uncertainty and take bold action.

 

Your work deserves this level of strategic sophistication. Your ideas deserve this kind of systematic execution. Your influence deserves to be built with this much intention and intelligence.

 

It's time to see how it's actually done. 

Come watch me work