Marketing For Culture Makers

FLEB Marketing Tactic #2 Fake Scarcity

By Kelly Diels / July 11, 2020 /

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

By Kelly Diels / July 10, 2020 /

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

By Kelly Diels / July 9, 2020 /

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

By Kelly Diels / June 11, 2020 /

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

By Kelly Diels / May 24, 2020 /

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

By Kelly Diels / June 2, 2019 /

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

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Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

By Kelly Diels / May 31, 2019 /

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So…

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What it Means to Be a Culture Maker in Your Business and Media

By Kelly Diels / May 17, 2019 /

On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and…

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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

By Kelly Diels / February 20, 2019 /

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

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on brand and women

In Our Culture, Every Woman Is a Brand

By Kelly Diels / October 18, 2018 /

In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.

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