We Are The



Use What You’ve Got to Change EVERYTHING

Your life. Your workplace. Your business. Our world.

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KD - As Seen In 2022

I’m Kelly Diels

I’m a thinker, teacher and coach for culture makers.

My research & frameworks help you get out of shame and into power — so you can make the difference you’re dreaming of.

In your own life, and the lives of others.

I know that yes, we’re shaped by what we’re born into.

But nope, that’s not the end of the story.

Let’s Shape Back.

Because We Are The Culture Makers.

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I admit, I’m not Generation X or Y.

I’m Generation O, for Oprah.

Oprah says use your life and I take it to heart.

I believe in

  • Using your life to make a difference in other people lives.
  • Changing systems so everyone can flourish.
  • Growing your talents, your skills, your power and your influence so you can flourish, too — right now, not just in some hypothetical future.

In other words:
I believe in being a culture maker.

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ere’s the problem…

A lot of what we do and say — and even what we think — is predetermined by our conditioning and our material conditions.

In other words, the voice of culture is OFTEN working through us without our consent.

But culture isn’t just ‘out there’ or something that happens to us.

It happens through us.

If all of us disappeared tomorrow, so would our culture -- which means we are the vector.

And that reveals a huge opportunity: we get to choose how to deliberately use our culture-making power.

Instead of letting an unjust culture flow through us, we can learn how to interrupt it — and then use our skills & power to make a better one.

Personally, and collectively.

#WeAreTheCultureMakers #UseYourLife

Let's Get the Skills We Need to Grow a Future in Which We All Flourish.

Starting Right Now.

Business Development for Culture Makers

Bake your principles into your business practices
So you can create a money-making, culture-shaping body of work

Self Development for Culture Makers

Dissolve Shame. Activate Power. Change EVERYTHING.
Including how you see yourself & the world


Optics, schmoptics.

This is about our PRACTICES



A Business Mastermind for Culture Makers*

*Also known as Founders, Authors, Artists, Coaches, Leaders,
Teachers and Healers

Next cohort: January 2023


We Are Growing The Institutions of the Future

Let’s skill up.

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At work.

On social media.

In our relationships.

We are all culture makers.

Let’s use everything we’ve got -- including our careers and businesses -- to make a better one.

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Maybe long-term exploitation is why we feel anxious about money.⁠
No maybe about it.⁠
At the best of times, and always, there is a cultural expectation that women care. ⁠
That women care-give. ⁠
That women will lean in & help out & emotionally support & take care of everyone and everything.⁠
On the one hand, that's WONDERFUL. ⁠
Care is the glue that holds our societies, workplaces, families and relationships together. It is precious & ESSENTIAL and we should all be doing it (not just women). ⁠
Care &  caregiving is one of the most valuable skills anyone can possess and contribute.⁠
And yet...as a society, we devalue it. ⁠
We erase it from view. ⁠
We download it disproportionately onto the shoulders of women. ⁠
We make it a non-negotiable feature of being a woman. ⁠
Because this is a foundational belief of our society: that “Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world.⁠
That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.⁠
That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs --especially if you do care work like teaching or coaching -- who have the AUDACITY to promote their work or charge for their services *when people need them most*.⁠
How dare women ask for compensation when our collective unconscious belief about women dictates that they should be *volunteering* their care, time & services?! ⁠
If you are a women entrepreneur and receive that kind of pushback or outrage, please note that this is not actually about you, the quality of your work or your prices. ⁠
It is about the cultural mandate that women should care for free.⁠
And we get to reject it.⁠
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Time to incubate an idea is essential for output…⁠
...and allowing yourself that time is NOT procrastination.⁠
And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing. ⁠
In fact, procrastination can be a source of good information. ⁠
In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer: ⁠
“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”⁠
I’ve started using this as a point of discernment. ⁠
Sometimes I’ll outline a book or an essay…and then do.not.want.to.write one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider. ⁠
In those instances, maybe my procrastination is instructive. ⁠
Maybe if I don’t want to write about it, maybe it’s not for me to write. ⁠
Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book. ⁠
Maybe I need to reclaim and honour my no. ⁠
** No maybe about it.**⁠
So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write. ⁠
Because procrastination can be GREAT information. ⁠
Listen to it. Leverage it.⁠ ⁠
I'm Kelly Diels and I write about women, power and culture-making. Want weekly doses of radical encouragement + make-shit-happen advice? You can subscribe to my #SundayLoveLetter with the link in profile -- and thank you!⁠
#WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram
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