Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

By Kelly Diels / April 10, 2022 /

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

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“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

By Kelly Diels / March 16, 2022 /

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

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Business, Capitalism, and Money Guilt. A Cure.

By Kelly Diels / September 21, 2020 /

Business and capitalism are not the same thing.

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Text Reads "Fonts are a Feminist Issue". There's an image of a phone with a picture of Kelly Diels, a pink flower, a white line drawing of a snake, a golden fern leaf unfurling

Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

By Kelly Diels / August 1, 2020 /

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

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FLEB Marketing Tactic #4 Predatory Payment Plans

By Kelly Diels / July 13, 2020 /

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

By Kelly Diels / June 11, 2020 /

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Dear Culture Maker: Do you want power?

By Kelly Diels / October 6, 2019 /

Power can be generative and beneficial for everyone involved, rather than destructive and coercive. Here’s how to grow and steward your right use of power.

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For Me, Copywriting Equals Livelihood and Power (And I Trust You With Power and Resources)

By Kelly Diels / August 5, 2019 /

Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.

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What it Means to Be a Culture Maker in Your Business and Media

By Kelly Diels / May 17, 2019 /

On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…

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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

By Kelly Diels / February 20, 2019 /

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

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