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KELLY COLLAGE_Female Empowerment Brand

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Watching Big Freedia: Queen of Bounce gave me business epiphanies -- especially the episode where Freedia starts realizing that she needs to take HERSELF and her body of work more seriously.⁠
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It's something I've been talking about a lot, with other culture makers.⁠
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We -- the outsiders, the counter-culturals, the "marginalized", the creatives -- are building the institutions of the future. ⁠
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What we're doing really matters.⁠
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Other people know that, even when we don't -- that's why so many of us experience backlash from opponents.⁠
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Often we're so focused on the internals and making payroll or making rent or making something new that we can't see the outside and the progress or the GLORY AND MAGNITUDE of what we're creating. ⁠
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(Totally natural; no one can see the back of their own head.) ⁠
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But when adversaries sense that we're getting traction, and can see the institutions of the future taking shape, they take that VERY SERIOUSLY.⁠
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If they ⁠
a) have a personal axe to grind or ⁠
b) are worried that we're NOT carefully, thoughtfully, equitably doing that institution-building or ⁠
c) just plain oppose our existence⁠
then they come at us. ⁠
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(B) is critique to carefully consider and integrate. ⁠
(A) and (C) are backlash.⁠
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Most of the time, backlash comes from actual adversaries.⁠
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Sometimes, it comes from family members and friends.⁠
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And that's where Big Freedia's career & culture-making  advice to her very own self, when confronted with unprofessionalism and bad behaviour, comes in: "You can't take everyone with you." ⁠
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But you CAN take yourself and your work more seriously.⁠
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Other people certainly are.⁠
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Because you are a culture maker...⁠
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...and together we are building the values, norms, art and institutions of a future in which we all flourish.⁠
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#WeAreTheCultureMakers #bigfreediaqueenofbounce #bigfreediaqueendiva⁠
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www.kellydiels.com
When I hear someone say "I’m not ready for a relationship" or "I’m not ready to be a good partner", for example, I think, being in a relationship is how you learn to be a partner and how you learn to love.⁠
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Relationships and marriage are people-growing machines. In relationship is always life-altering. You can’t learn to swim on land.⁠
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So of course you’re not ready for the thing you're scared of and the thing that needs doing. Nobody is.⁠
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Even when you think you’re ready, you’re probably wrong.⁠
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When I decided to have children and got pregnant with my first child -- the magnificent Sophie Umaringa, teenage leader of rallies -- I thought I was ready.⁠
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And then, when she arrived as a cosmic privilege and burden, an eternal marvel and responsibility, a whole person with a buffet of needs and demands, and an instant and continuous attenuation of my own selfishness, I knew – and I know every day – that I was not ready.⁠
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I was and am wrenchingly unprepared.⁠
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I am not an instinctual saint equipped with The Answers but a desperately loving and flawed person who is striving to rise. Striving to be the mama this young culture-maker needs. Striving to become the kind of person and leader and learner our new world needs.⁠
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Ready is always, always, ALWAYS the wrong litmus test.⁠
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The real question is:⁠
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Are you willing to do whatever it takes to get ready?⁠
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Because we get ready by *doing* it.⁠
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not ready but willing,⁠
Kelly Diels⁠
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#LevelUpYourLife #MotivationalSpeaker #Mindset #Creative #BuildingYourLegacy #WeAreTheCultureMakers #SlowProductivity #MeaningfulWork #SustainableBusiness #Speaker #Writer #UseYourLife #SelfDevelopment #LeadershipDevelopment
An epiphany from late 2018: I was scrambling to find time for a new collaboration.⁠
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Witnessing this in live action, my collaborator, PK Mutch (Petra), said to me, with been-there-done-that sympathy, "That's what women do -- we scale horizontally."⁠
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I immediately recognized that this was why my business wasn't working the way I wanted it to -- but I didn't know how to fix it.⁠
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A few days later, I went out with a colleague I'd worked with a long time ago at a huge telecom. She started talking about the new 'vertical' she was managing.⁠
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Suddenly it all clicked.⁠
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The telecomm as a whole had lots of services, lots of clients and lots of offers, sure; but each vertical HAD ITS OWN TEAM and its own content. It was a unit unto itself.⁠
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That's how they got traction in each of those verticals and how the company as a whole did well. By focusing on one client and one offer.⁠
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What I had done, in my own business, was the opposite of that.⁠
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I had one team (me) but many verticals. Several different client profiles, several different offers.⁠
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For years, my biz strategy was to constantly invent new programs and offers --and create all new launch material to go with them. ⁠⠀⁠
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I was always inventing and overworking. ⁠
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As a result, I never quite got traction on ANY of my offerings, so I was always scrambling for cash AND constantly on the verge of burn out.⁠⠀⁠
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That's why my business wasn't getting the momentum I was hoping for, and why I was personally exhausted. I wasn't concentrated in ONE vertical; instead, I'd scaled horizontally across many.⁠
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And I was only one person!⁠
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So how do you stop scaling horizontally?⁠
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You create a signature piece of intellectual property that becomes the centre of your business.⁠
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A signature program is a way to do less while making more.⁠
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I'm Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⁠
Marketing, social media and deliberate self-promotion aren’t a distraction.⁠
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They’re activities that add up to a winning and significant body of work.⁠
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They're not a distraction from ideation. They ARE your ideas.⁠
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Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:⁠
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1. SOCIAL MEDIA.⁠
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It's not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.⁠
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2. NETWORKING.⁠
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Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.⁠
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3. WILD IDLING.⁠
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True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)⁠
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ONE MORE TIME, WITH FEELING:⁠
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Self-promotion is not a distraction from your body of work.⁠
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It’s part of how you create meaningful work that matters. It's an idea-growing practice.⁠
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_____________⁠
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I'm Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⁠
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#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness  #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com