My Values + Feminist Business Practices
My Values +
Culture-Making
Business Practices
believe...
that we are all culture makers and that we can use our culture making power deliberately, to create new realities for ourselves and our world.
Here are a few of the ways I try to do that in my own LIFE AND BUSINESS
Profit + Money
- I offer payment plans and I don’t charge any extra fees or interest for accessing payment plans. I think it is unjust.
- This is a business. I advertise. I market. You're going to see social posts and emails about my offers
- I don't pause the business or my marketing when there are tragic world events or crises and I push back on the expectation that I should.
1) My team still needs to get paid and my family still needs to eat
2) It is revealing that so many people expect that of independent small businesses (especially of women entrepreneurs) but not of blue-chip companies who are vastly more capitalized.
- I have a LOT of financial responsibilities — children, elders, extended family, team— so I need to earn a lot of money. I do this unapologetically.
- If any of this upsets someone, I am not for them
How (and When) I Offer Critique
- When I’m critiquing, I strive to name patterns, not people
- Because my focus is on patterns, not people, I will not comment on online controversies nor will I participate in "public humiliation spectacles"* on social media.
- I do not respond to attempts to discipline me if I'm quoting someone you disapprove of
* My thanks to Dr.Christine Marie for the language of "public humiliation spectacle" and "media misinformation/misrepresentation campaigns"
How I Respond to Tragedies, Wars & World Events
- When there are mass tragedies, my first efforts are direct and relational, which means they're often publicly invisible. I strive to offer my time, support, care and resources behind the scenes the people in my spaces who are most impacted by events. Just because something isn't visible on social media doesn't mean it is not happening
- When there is a crisis that is outside my zone of leadership & expertise -- which means I don't have useful analysis to contribute -- I deliberately get quiet so that I do not contribute noise that can obscure valuable signals from actual experts. In cases like this, my form of contribution is to signal-boost those experts rather than strive to overlay my voice or platform onto the situation (I'm not here to build clout off tragedy)
- I strive to only comment on events where I have leadership to offer AND, importantly, 'skin in the game'. To me, skin in the game is RISK. Is there a risk to me for getting involved? That's when I SHOULD get involved. If not, there's a risk of posturing, performing, or virtue-signalling and generating noise that obscures the voices we actually need to hear from
- I'm Canadian, so I usually don't have 'skin in the game' to comment on US politics. By that I mean there's no risk to me for comment and only reputational upside (clout). Armchair commentary on something where I have no analysis or risk, I get the reputational benefits of looking virtuous and righteous at no actual cost to me. And often, when Canadians comment on US culture/politics, we often end up acting smug and erasing our own failings from view. And, no. Once again, I'm not here to build clout off tragedies, signal the appearance of change or simulate change; I'm here to be effective in the places where I can actually be effective
- I am not a newspaper. I do not have the expertise, resources, bandwidth, or team to publish regular updates and commentary on the ever-intensifying crises impacting our world and communities
- I do not issue statements or position papers on international events or wars because (a) that is outside my zone of expertise & analysis and (b) because I am not an institution, Prime Minister, President or an elected government representative. I don't have the ability to directly intervene in world events -- but they do and it is literally their job to represent our will. That's the most effective place to direct our change-making energy: Let's call them. Email them. Write letters to them. They have a responsibility to legislate in our interests. Let's make sure they do that
- I do NOT stop selling during social crises because bills don't stop coming. It is not reasonable to expect indie providers with the least access to capital to stop their livelihoods in times when we need them most
- I specifically don't comment on mass shootings in the US because
- Again, I have no skin in the game
- Because I'm not a citizen, I have no ability to influence US legislators
- Research shows that the more media attention the massacre gets, the higher the likelihood that there will be a copycat shooting within 7 days. My silence is an attempt at harm-reduction
Solidarity, Self-Preservation,
and Culture-Making
- I believe in signal-boosting and sharing the work of the people influencing me (Citation is a culture-making practice; I’ve even footnoted a sales page!). There is so much brilliance in our community and it’s a joy to be part of it
- I do not to use mental/social triggers in high-risk sales situations
- I do not engage in money-shaming as a marketing tactic (or any kind of tactic!)
- If I cite or mention someone's work, it does not mean we know each other. It doesn't mean they even know I exist nor does it mean that they like me or approve of my work. Nor does it mean I endorse them unequivocally or that they endorse me. It means that there's a particular cultural thing that I'm trying to talk about and an idea or project of their's is relevant and I want to give credit where credit is due
- If I quote an idea from someone you object to, I am not obliged to respond to attempts to discipline me or silence me. If your concern is that there's been a call-out of this person, or you are responding to generalized claims of harm and are worried that I don't know about it: I probably do. I may have access to different information than you have or have come to a different conclusion than you have. We need to be able to tolerate differences in perspective rather than aiming for homogeneity and purity (neither of which have ever been liberatory)
- Please never substitute my judgement for your own. We don't have to agree or even like each other to respect each other's work.
- I do value good-faith critique and feedback from my co-travellers and will take the time to process it, learn from it, and integrate it (thank you!!!)
- If we know each other, I welcome your critique, feedback and correction. Call me! Email me! Text me! (If we know each other, you have my deets)
- If we don't know each other and you feel compelled to discipline me or sabotage my work, that's weird. I reserve the right to treat that as the unwelcome behaviour of an intrusive stranger and take protective measures. Instead, if my work is not for you, I invite you to unfollow me
- I won’t tolerate attempts to erase me or my work nor will I accept intellectually dishonest or personally malicious “arguments”. I believe in my body of work and I will protect it, and myself. That’s part of being a culture-maker.
FACTS. DM me to learn to rock the Externalize system for yourself so you can stop getting whipsawed by time, circumstance & the critical voices in your head and start transforming all those genius ideas of yours into finished work that makes a difference -- in your business AND in the lives of other people.
Oct 22
Look, I`ve consumed ALL THE ADVICE about getting free of perfectionism.
It mostly boils down to "embrace imperfection!"
But "embracing imperfection" still seems to imply it`s a come-down.
Like, perfection is still out there, just not for you.
Trying to be ok with imperfection doesn`t make it less of a goal; now it`s a desire I`m supposed to gaslight myself out of.
Does.Not.Work.
There’s actual research about what DOES produce high-quality work, and it`s not endless fiddling & overthinking.
It`s QUANTITY.
1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT
With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.
And in this workflow, I don`t `embrace imperfection` as a concession; I deliberately CHOOSE to produce something mediocre.
It`s not a come-down. It`s THE GOAL.
It`s a subtle mindset-shift, but an important one.
I"m not betraying my standards or letting myself down; I`m producing to the brief!
But even though that`s the brief, my end work does NOT end up being mediocre, for 3 reasons:
1) I get better & better the more I produce, so my `mediocre` is actually quite excellent
2) I have more breakthrough ideas PLUS the quality of an idea will often outshine its presentation
3) Once I`ve got *something* to work with, I can quickly refine & polish it so it jumps up a few levels in quality
All that to say: I developed The Externalize System for getting my ideas out of my head and into the world leveraging deliberate mediocrity (no defeat! you`re producing to the brief!), lack of time, plus frequency to produce influential work.
It now takes me 45-90 minutes -- sometimes less! -- to write a week of social content & sales emails.
And it`s not because I became a faster writer. I`m actually a painfully slow writer.
It`s because now I have a totally different workflow (EXTERNALIZE!) for producing.
And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.
No perfectionism required.
DM me for details
Oct 21
The REAL problem getting in the way of your revenue breakthrough is not knowing what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here’s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you’ve got the exact solution they’ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That’s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is TOMORROW Fri October 18 so today’s the day to join!)
DM me for details
Oct 17
The algorithm is NOT why your clients aren’t buying.
And it`s not that you need to buy ads, either (yet).
Pro-tip: Never buy FB or IG ads UNTIL you have proof your organic message is working (sales are the proof!), because more eyes on an off-point message won`t make you more money. It will just waste it.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here`s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you`ve got the exact solution they`ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That`s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 16
The algorithm is NOT why your clients aren’t buying.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase no matter how many people see it.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
When you KNOW with forensic precision exactly what inspires your clients to buy and dial in your messaging to deliver that and only that, here’s what happens:
You do NOT need to fret about what the algorithms are doing or how to boost likes and engagement —
You do NOT need to post every day or several times a day —
You do NOT need to constantly be thinking up new ideas for content —
And you also do NOT need a creativity-assassinating Annual Content Calendar (thank goodness!).
Instead, your message can be so strategic and use such precise language that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
Listen, I was experiencing ALL of those things.
But then I combined two of my content frameworks and added some hot new elements and this new system has added pure jet fuel to my sales & revenue.
I’m adding $2K - $3K a week in ADDITIONAL, NEW revenue from brand-new clients who’ve never bought from me before, and they’re signing up on the spot from my content instead of months or years later.
My MONEY MESSAGING system & content frameworks speaks to clients so directly that I don’t have to fret about the algorithm (it was never the problem; it was always my message) while also delivering way more payment notifications :)
This is the work I do in my on-demand training, THE MONEY MESSAGING BUNDLE and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 15
