My Values + Feminist Business Practices

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My Values +


Business Practices

I hold a systemic analysis and my praxis is inclusive and about equity (no white feminism, thankyouverymuch).

I’m here for

love and JUSTICE

not love and light.

I’m more excited about building and sharing power + resources than I am about “empowerment“.

KD – Floral Letters-39


I believe that empowerment is a personal AND collective strategy that aims to change a collective reality; empowerment is not when one exceptional women gets financially successful but a dehumanizing system stays in place (that’s empowermyth!). Please note, however, that I’m 100% committed to building all of our livelihoods RIGHT NOW, because we deserve to thrive.

I am dreaming of a world where all bodies are cherished, so I enthusiastically support Black Lives Matter and social movements that promote liberation and human flourishing.

I believe that we are all culture makers and that we can use our culture making power deliberately, to create new realities for ourselves and our world.

Here are a few of the ways I try to do that in my own LIFE AND BUSINESS


Hiring + Money

  • I have a LOT of financial responsibilities — children, elders, extended family — so I need to earn a lot of money. I do this unapologetically
  • I believe in investing in our community which means I hire and contract from within our community, first, and prioritize the hiring of people with non-dominant identities
  • I pay everyone  a living wage -- AT A MINIMUM --and strive to pay everyone as much as is sustainable for the whole organization
  • If people are collaborating with me on a full-time basis to launch a program, I revenue-share with them

Economic Justice

How (and When) I Offer Critique

When I’m critiquing, I strive to name patterns, not people, because

  • This is about systemic change, not changing out individual "bad apples". I want to keep the focus on policies, practices, norms and institutions
  • I’m not here to destroy anyone’s livelihood or build my brand by tearing other people down
  • We are all in the water so we are all wet

If I do critique a person, I will do it in order to document a larger pattern; it will be because they are a mainstream cultural figure who wields significant power in the world; and my critique will take place in long-form (essays, newsletters, blog posts or future books).

Here my guidelines for Critiquing Live People:

  • No gossip. I'm not repeating hearsay or wondering about their childhood wounds or interested in their personal lives (for example). I'm critiquing their public work, platforms, marketing strategies and their social impact
  • I will NOT discuss off-the-record remarks, private correspondence or recordings of private conversations
  • Must have more than 1,000,000 social media followers; have mainstream name recognition; or be the leader of an institution or company whose policies or messaging impact millions of people's lives
    • I'm taking these as indicators of cultural impact. At this level of reach (and, presumably, revenue), this person is likely to be significant, culturally, and therefore an appropriate topic for cultural consideration
  • I must disclose any apparent conflicts of interest

Because my focus is on patterns, not people, I will not comment on online controversies nor will I participate in "public humiliation spectacles"* on social media.

  • I especially do not enter a live fray when I don't possess a highly specific, detailed understanding of the events (I'm looking for timelines and facts, not editorializing or rhetoric). I'm not going to allow myself to be co-opted or weaponized because I lack full information

* My thanks to Dr.Christine Marie for the language of "public humiliation spectacle" and "media misinformation/misrepresentation campaigns"

Here are my Guidelines for Commenting on Tragic Events:

  • I am not a newspaper. I cannot publish or comment on all things and no one should be obliged to
  • I strive to only comment on events where I have 'skin in the game'. I'm Canadian, so I don't have 'skin in the game' to comment on US politics -- and often, when Canadians comment on US culture/politics, we often end up acting smug and erasing our own failings from view
  • I specifically don't comment on mass shootings in the US because
    1. Again, I have no skin in the game
    2. Because I'm not a citizen, I have no ability to influence US legislators
    3. Research shows that the more media attention the massacre gets, the higher the likelihood that there will be a copycat shooting within 7 days. My silence is an attempt at harm-reduction

Solidarity, Self-Preservation,
and Culture-Making

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Want to integrate more of your principles into your business practices?

Check out



A Marketing School for Culture-Makers




Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

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