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August vs The Bike
A Real-Life Fable About Rage and Getting Shit Done This story is from one of my Sunday Love Letters. If you’d like to get weekly missives like this in your inbox, I invite you to subscribe, here. The church on Young Street, one block from City Hall and kitty-corner to the Chinese restaurant that blew…
Be The Imposter
I want to challenge the negative stigma surrounding the Impostor Complex and suggest that maybe it can actually become a professional asset. (No maybe about it.) Being an outsider or feeling unqualified can lead to fresh, innovative perspectives that stand out in any field. I propose that we embrace our inner imposter for what it is, a path to originality (and Power)!
Is Baby Reindeer Fatphobic?
Is Baby Reindeer fatphobic? I’m unpacking the portrayal of fatness in Richard Gadd’s hit series ‘Baby Reindeer,’ addressing societal biases and the importance of nuanced storytelling that goes beyond stereotypes and tropes. I analyze whether or not fatness (and fatphobia) is used as a character device or an engine to propel the series; how camera angles do or do not contribute to fatphobia; and how these cinematic choices intersect with social norms and beliefs.
What Baby Reindeer Taught Me About Art, Excellence and Culture Making
Baby Reindeer is an incredible Netflix Series, by Richard Gadd — unflinching, complicated, compelling. Using this work of art and Gadd’s creative approach as a lens, I walk you through the lessons that thought leaders, creators, entrepreneurs and artists can extract and apply to their own culture-making bodies of work and intellectual property.
Meaningful Bodies of Work Require “Base Hits”
3 Surprising Key Activities for Thought Leaders that are NOT a Distraction From Your Work…including social media (SHOCKING, right?). In fact, social media & self promotion can be a lab for your thought work rather than a time-suck. Read more to find out how.
Solidarity and the Perils of Sisterhood
This is a transcript of a teaching from We Are The Culture Makers I think we need to be careful using words like “community” and “sisterhood.” That kind of language and those kinds of concepts evoke really positive feelings that can create false expectations of kinship, similarity and safety — and that’s how people end…
On Women and POWER
Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…
Actually, I’m a Huge Fan of Gatekeeping
This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…
Just Because It’s Needed Doesn’t Mean You’re The One To Do It
Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…
Why Online Groups Might Not Be That Great For Us
I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…
The algorithm is NOT why your clients aren’t buying.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase no matter how many people see it.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
When you KNOW with forensic precision exactly what inspires your clients to buy and dial in your messaging to deliver that and only that, here’s what happens:
You do NOT need to fret about what the algorithms are doing or how to boost likes and engagement —
You do NOT need to post every day or several times a day —
You do NOT need to constantly be thinking up new ideas for content —
And you also do NOT need a creativity-assassinating Annual Content Calendar (thank goodness!).
Instead, your message can be so strategic and use such precise language that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
Listen, I was experiencing ALL of those things.
But then I combined two of my content frameworks and added some hot new elements and this new system has added pure jet fuel to my sales & revenue.
I’m adding $2K - $3K a week in ADDITIONAL, NEW revenue from brand-new clients who’ve never bought from me before, and they’re signing up on the spot from my content instead of months or years later.
My MONEY MESSAGING system & content frameworks speaks to clients so directly that I don’t have to fret about the algorithm (it was never the problem; it was always my message) while also delivering way more payment notifications :)
This is the work I do in my on-demand training, THE MONEY MESSAGING BUNDLE and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 15
The problem is NOT that you don`t have enough time to create content.
The problem is that you`re creating the wrong kind of content so you’re not getting sales, and that`s why it feels like a giant waste of time...and if there`s no ROI then why would you bother or even enjoy it?!
Having PROVEN content recipes you can quickly default to-- ones that you know actually make money -- is how you STOP waking up in the morning feeling pressured to post but not sure what to post; STOP spending hours writing & designing from scratch; and STOP hearing crickets after you finally do post...
These days I spend less time creating content than I used to AND I enjoy myself a lot more, because I use my precisely designed sales recipes that convert like clockwork...
...and so I make money off every single post & email.
(I calculated my ROI this week, and for every hour I spent creating content, I made +$2,200. And that? Well that I can *always* find time for that AND enjoy myself while I do it.)
But most entrepreneurs do NOT have content sales recipes that they can default to, over and over again, that ALWAYS generate cash.
Here`s how you change that up, fast:
* Forensically investigate and uncover what your client actually wants to buy. (A lot of us are so in love with our subject matter that we lose track of what the client actually wants and how to talk to them!). Then take that Client Insight to develop irresistible copy blocks using the *Speak Client so You Get Clients System* that turns your readers into buyers and your offers into REVENUE
* Stop over-posting random content and start using the exact content sales recipes (The Name It Money & Social Money Frameworks & templates) that deliver non-stop sales notifications (ka-ching!).
That’s how you stop having to dredge up the motivation to post, scramble for new ideas, throw spaghetti-at-the-wall, overthink, overpost, spend your life on IG or be tethered to your laptop sending emails ‘til you drop…
…and start turning your content into cash. CONSISTENTLY.
This is the work I do in my Name It Money and Social Money programs, and my high-proximity space, The Money Messaging MASTERMIND (starts 10/14). DM for details.
Oct 4
Maybe you don’t need to post MORE content. Maybe what you need is the RIGHT kind of content.
NO MAYBE ABOUT IT.
These days I don’t post nearly as much as I used to, but when I do, I use precisely designed, PROVEN content frameworks that I default to, over and over again.
And so I make money off every single post & email.
These content frameworks are my precisely designed sales recipes that convert like clockwork and they`re why I no longer have to live on IG 24/7 or be tethered to my laptop sending emails til I drop.
Having PROVEN content recipes is how you STOP waking up in the morning feeling pressured to post but not sure what to post, STOP spending hours writing from scratch without a format to structure your thoughts, and STOP hearing crickets after you finally do post...
...and start making money, instead.
But most entrepreneurs do NOT have sales recipes set up in their businesses that they can default to, over and over again, that ALWAYS generate cash.
But when you do, it’s a game-changer.
When you have PROVEN sales recipes and know how and when to use them, you simply choose the right framework, quickly customize it, post, AND SELL.
No more spinning out, over-working, overthinking, throwing spagetti-at-the-wall, existential angst, or crickets required.
That’s what I did for myself this year:
I developed & tested content frameworks until I found winning combinations that consistently create sales on the spot (not months later!).
* The Story Selling Framework...
* The Credibility Framework...
* The Game Changer Framework...
* The Epiphany Email...
* The Always-On Sales Post...
My PRECISELY DESIGNED frameworks & sales system can become YOUR go-to sales recipes that always work and consistently make you money...
...while saving you A TON of time & cognitive energy.
This is the work I do in The Money Messaging Bundle and my high-proximity space, The Money Messaging MASTERMIND (starts Oct 14)...
...and it’s how you STOP throwing spaghetti at the wall and start turning your audience into paying clients
who sign up on the spot.
Because you don’t need MORE content. You need the RIGHT kind of content (the kind that sells!). DM me for details.
Oct 2
📍 📍 📍 Don`t tell anyone, but I am not internationally known for my cooking, but I have heard a rumor that most of us have two, three or even four go-to recipes & go- to combinations that we default to over and over again **that always work**.
It`s the same with sales. You need a sales recipe, or a couple of go-to combinations that you know work, over and over again.
We have that in our kitchens...but most entrepreneurs do NOT have sales recipes set up in their business that inevitably produce sales like clockwork.
But when you do, it`s a game changer.
When you have it, you wake up in the morning and you`re like, okay, I`m going to use *The Story Selling Framework*, or okay, I`m going to use *The Credibility Framework*, or okay, I`m going to use *The Game Changer Framework*. You default to these combinations and you can quickly execute them because you`ve done them over and over again.
IMPORTANT: having proven content recipes produces sales for you with way less spinning and existential angst.
That`s *so much better* than waking up in the morning wondering what to post and trying to write from scratch without even a format to structure your thoughts. That takes so much time and it`s rarely effective. Once in a while you might stumble on something that works. When you do turn that into a recipe, turn that into a winning sales combination that you use over and over again.
This is what I`ve done for myself.
I`ve developed a series of frameworks and default templates that structure my thoughts...
...and they consistently MAKE MONEY.
While saving me a ton of time and cognitive energy.
That`s what I want for you.
I want you to have a series of sales combinations & content recipes you can default to over and over again, THAT ACTUALLY WORK.
This is the work I do in The Money Messaging Bundle and in my high support, high proximity space, The Money Messaging Mastermind that begins Oct 14. 🔥DM me for details.🔥
Oct 1
Sometimes when we`re overwhelmed by all the marketing things that need doing we start talking a lot of shit to ourselves, like how we`re not good at business, we suck at social media, can`t sell, and all the other gremlin-y untrue things that run like a ticker tape through our heads on the bad days...But maybe none of that is true. Maybe you`re not actually bad at selling. Maybe it`s `just` an ADHD shutdown. Perversely, that`s good news. A shutdown is easier to fix than being innately, uniquely terrible at selling & business :). And the way you get out of an ADHD shutdown/spiral is to reach for one thing you can complete, right now. (Also, pro-tip for entrepreneurs who experience collapses & shutdowns: google everything you can find about preventing and getting out of ADHD shutdowns.)Nix finishing the fancy funnel or the elaborate sales page(for now) and make your bed and post one simple thing to social and put one foot in front of the other. Reach for the easy, low-stakes thing you can complete, immediately. It all adds up and it stops a shutdown in its tracks -- love someone who knows (me) xoxoxo
Sep 23
