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August vs The Bike

A Real-Life Fable About Rage and Getting Shit Done This story is from one of my Sunday Love Letters. If you’d like to get weekly missives like this in your inbox, I invite you to subscribe, here. The church on Young Street, one block from City Hall and kitty-corner to the Chinese restaurant that blew…

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Be The Imposter

I want to challenge the negative stigma surrounding the Impostor Complex and suggest that maybe it can actually become a professional asset. (No maybe about it.) Being an outsider or feeling unqualified can lead to fresh, innovative perspectives that stand out in any field. I propose that we embrace our inner imposter for what it is, a path to originality (and Power)!

 

 

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Is Baby Reindeer Fatphobic?

Is Baby Reindeer fatphobic? I’m unpacking the portrayal of fatness in Richard Gadd’s hit series ‘Baby Reindeer,’ addressing societal biases and the importance of nuanced storytelling that goes beyond stereotypes and tropes. I analyze whether or not fatness (and fatphobia) is used as a character device or an engine to propel the series; how camera angles do or do not contribute to fatphobia; and how these cinematic choices intersect with social norms and beliefs.

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What Baby Reindeer Taught Me About Art, Excellence and Culture Making

Baby Reindeer is an incredible Netflix Series, by Richard Gadd — unflinching, complicated, compelling. Using this work of art and Gadd’s creative approach as a lens, I walk you through the lessons that thought leaders, creators, entrepreneurs and artists can extract and apply to their own culture-making bodies of work and intellectual property.

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Meaningful Bodies of Work Require “Base Hits”

3 Surprising Key Activities for Thought Leaders that are NOT a Distraction From Your Work…including social media (SHOCKING, right?). In fact, social media & self promotion can be a lab for your thought work rather than a time-suck. Read more to find out how.

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Solidarity and the Perils of Sisterhood

This is a transcript of a teaching from We Are The Culture Makers I think we need to be careful using words like “community” and “sisterhood.” That kind of language and those kinds of concepts evoke really positive feelings that can create false expectations of kinship, similarity and safety — and that’s how people end…

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On Women and POWER

Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…

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Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…

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Just Because It’s Needed Doesn’t Mean You’re The One To Do It

Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…

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Why Online Groups Might Not Be That Great For Us

I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

Pro tip: Stop selling programs and start selling your proven process for getting RESULTS. ⁠
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Because people buy proven processes for getting results, not programs. (And not messages!!!!)⁠
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Which means you need to articulate your method -- your proven process -- for getting results and named it out with language that speaks CLIENT not COACH so that your client knows, instantly, that you’ve got what they want.⁠
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When that happens, more of them buy faster, easier and more frequently.⁠
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Which, obviously, makes a massive difference in your sales, your profitability, your business and your life.⁠
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Here’s how you make this life-altering switch in your business:⁠
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1) Forensically investigate and uncover what your client actually wants to buy. (A lot of us are so in love with our subject matter that we lose track of what the client actually wants and how to talk to them!)Then use those revelations & intel to develop precise, irresistible, jargon-free language. I'll show you how to use the *Speak Client so You Get Clients System* to do exactly that so you can turn your readers into buyers and your offers into REVENUE.⁠
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2) Surface your result-making method (and you definitely have one, even if you think you operate in response to a client or intuitively). This is especially crucial if the work you do is internal & non-quantifiable because that's how your client knows you’re NOT a risk and you’re NOT winging it and it becomes safer & easier to buy from you. Repeatedly :)⁠
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3) Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language. I can teach you how to use the *Find the Right Words to Make Righteous Money Framework* so that you can make sure your client knows, at every step, that they’re getting closer to the outcome they wanted to buy in the first place.⁠
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This the work I do with you in my 1:1 VIP Days and in my Surface Your Methodology Mastermind and it’s the reason that my clients are able to surface their revenue-boosting proven process -- their methodology! -- that gets them unstuck and into money-making momentum in as little as one session with me.⁠
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DM me for details.
90% of the time your messaging problem isn't really a messaging problem at all.

It's a methodology problem and it's the reason your sales are stuck and you're not getting the attention or revenue you know your excellent work deserves.

When you're perpetually in a battle to write hot copy for yourself and it isn't getting easier or better no matter how much you learn; or it is a constant struggle to find yet another copywriter and then actually love the copy they write, the problem isn't the writing or the writer.

The reason it's been damn-near impossible to nail your authentic sales-boosting message is because the underlying pieces that the copy is trying to explain - your named-out process for getting results - are missing.

If it was just about finding the right words and messaging, then professional copywriters wouldn't have this problem, too.

BUT THEY DO.

Ask any professional copywriter: this is an ONGOING and routine copy-block. When pieces of the client's process are missing then the writer has to suggest or invent ways to fill in the gaps...
...which is totally out of scope and one of the reasons a messaging project can fail. 

I LOVE COPYWRITERS and they can be pure jet fuel for your business...
...but they cannot write successful copy for you if your process is unclear or pieces of your business are missing.

If you've ever spent eons writing new copy for yourself and then been disappointed that your revenue didn't jump as a result, then you've already experienced this unclear-method=unclear-message business block first-hand.

*New messaging does not solve a methodology problem* 

This is the work I do with you in my high-proximity spaces and in my Surface Your Methodology Mastermind.

I have a proven step-by-step process that reveals your method (and I promise you have one) and then messages it in a way that inspires your client to say yes and sign up NOW instead of ten months from now.

AND ensures that you finally land your client-converting, money-making, unmissable message with absolute precision & conviction.
DM me for details about my Surface Your Methodology Mastermind or 1:1 VIP days in Merida, Mexico (you see the pics!)
When you are starting out, trying things and iterating is GOLD. Ad-hocking and getting in motion are how we figure out what the business is.

And then there comes a time when you’ve accumulated so many ad-hoc services and programs and clients that your results become random, too. 

That usually coincides with the moment you want to uplevel and breakthrough and stop working so hard for unpredictable results.

You don’t solve that problem by doing more or trying all the latest marketing trends.

You solve it by cleaning out the garage of all the business clutter and forensically designing a business model that delivers you exactly what you’re envisioning.

Clients that sign up right away rather than 7 months from now. Clients who do the work. Knowing precisely how to price and position yourself instead of wondering what to say in your content or fretting about social media being a time-suck.

Let’s pinpoint the precise sales activities that work for you —your bespoke sales engine — and make an actual business and marketing plan. One that works. By design, not happenstance.

This is the work I do in my high-proximity spaces and in the Bespoke mastermind I teach with the incomparable Danielle Cohen. DM me for details.