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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

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Solidarity and the Perils of Sisterhood

This is a transcript of a teaching from We Are The Culture Makers I think we need to be careful using words like “community” and “sisterhood.” That kind of language and those kinds of concepts evoke really positive feelings that can create false expectations of kinship, similarity and safety — and that’s how people end…

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On Women and POWER

Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…

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Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…

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Just Because It’s Needed Doesn’t Mean You’re The One To Do It

Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…

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Why Online Groups Might Not Be That Great For Us

I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…

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You Don’t Have to Pay with Your Suffering

I used to be mystified when people didn’t leap. Risk, schmisk. I’d been through a lot of shit.  All the horror, all the anguish — I survived it all.   So I knew I could survive it again. So, when I was 21 and wanted to start a coffee shop with zero help? What’s the worst…

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Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

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“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

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What To Do In Overwhelmingly Troubled Times

I’ve been sending this email every few months for several years, to rally people when we’re most despairing. The world should NOT be as it is, and we do have the power to change it. Here’s some deeply practical advice about how each of us can do that, even in the midst of the worst.…

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Books I Read in 2020

My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of the books I read (or attempted to read) this year. Some of these books have significantly influenced my thinking and ideas. Maybe they’ll add creative…

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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_____________⁠
I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠
I’ve written before that business can inadvertently be a spiritual/self-development journey.⁠⠀⁠
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But it can be even MORE than that.⁠⠀⁠
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For culture-makers and people with social justice commitments, growing a business can (inadvertently) be a LIBERATION practice.⠀⁠
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Why?⁠⠀⁠
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Because you have to unlearn all the capitalist myths and norms that are in your bones; heal them; and build alternative, justice-centered business practices into your platform, practice & business model.⁠⠀⁠
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When you have a business, for example, you have to set prices & ask for money -- and if you belong to a group that is NOT supposed to have access to financial resources (people with racialized identities and women and queer folks and people with disabilities, AND, AND, AND) -- that can be viscerally uncomfortable. ⁠
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It can become a roadblock that you have to deal with in order to move forward in your business development.⁠⠀⁠
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That means in the course of doing business, it is GUARANTEED that you’ll have to explicitly confront and DISSOLVE your internalized oppression around money. ⁠
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Hello, Liberation. Meet your friend, Business Growth.⁠⠀⁠
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Same with internalized sexism. In our culture, women are supposed to be decorative. We’re not supposed to advocate for our ideas or take up too much space. ⁠
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But a successful online business REQUIRES visibility; thought leadership requires IDEAS. ⁠
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So once again, in order to make their platforms and businesses work, women entrepreneurs have to confront & dissovle internalized gender oppression making them “play small”. ⁠
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That’s why for some of us – culture makers, feminists, social justice advocates -- business CAN be a healing, liberation process.⁠⠀⁠
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Hello, Liberation. Meet your friend, Business Growth. Let’s flourish, together.⁠⠀⁠
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___________⁠⠀⁠
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I’m Kelly Diels and I’m a business development consultant for culture-making entrepreneurs. ⁠
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In partnership with Danielle Cohen, I lead an intimate 4-month #mastermind for coaches, leaders, healers, & culture-makers called BESPOKE that helps you build a thriving business that makes money AND meaning⁠
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link in profile @kelly.diels to learn more
I always feel a bit weird about these 'last-call' posts.⁠⁠
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Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
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Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers 2024 is TOMORROW (Jan 25)...⁠⁠
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...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠
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***⁠⁠
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Here's what you get in We Are The Culture Makers 2024:⁠⁠
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🔥 Learn my self-coaching tool for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
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🔥Monthly group-coaching calls⁠ -- drop in at either 9am PST or 4pm PST (or both!) on the 3rd Thursday of each month⁠
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🔥3 video lessons each month on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likeability, Care, Work, Leadership and more⁠⁠
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🔥Regular Co-Working Sessions⁠ so you have time set aside in your schedule to watch your course lessons or work on projects that truly matter to you⁠⁠
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🔥Monthly Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
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All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
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In other words: this is about getting out of shame and into power.⁠⁠
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If that sounds like a fit for you, I invite you to sign up with the link in bio @kelly.diels -- and thank you!⁠⁠
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love + justice,⁠⁠
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Kelly⁠⁠