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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

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You Don’t Have to Pay with Your Suffering

I used to be mystified when people didn’t leap. Risk, schmisk. I’d been through a lot of shit.  All the horror, all the anguish — I survived it all.   So I knew I could survive it again. So, when I was 21 and wanted to start a coffee shop with zero help? What’s the worst…

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Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

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“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

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What To Do In Overwhelmingly Troubled Times

I’ve been sending this email every few months for several years, to rally people when we’re most despairing. The world should NOT be as it is, and we do have the power to change it. Here’s some deeply practical advice about how each of us can do that, even in the midst of the worst.…

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Books I Read in 2020

My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of the books I read (or attempted to read) this year. Some of these books have significantly influenced my thinking and ideas. Maybe they’ll add creative…

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How NOT to Get Swamped by It All

No one person can respond to all the need for change. But what each of us CAN do is sharpen our tools and show up to our spots on the wall. We create the most change when we leverage our talents and gifts.

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Business, Capitalism, and Money Guilt. A Cure.

Business and capitalism are not the same thing.

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Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

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FLEB Marketing Tactic #10 Testimonials as Triggers

Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.

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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Multi-Passionate Maker,⁠⠀⁠
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Maybe you don't have Shiny Object Syndrome.⁠⠀⁠
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Maybe you've been studying & practicing all of these modalities because you're developing a rich body of work, across time.⁠⠀⁠
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(No maybe about it.)⁠⠀⁠
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Multi-passionate professionals often get told that they're "scattered" & need to focus.⁠⠀⁠
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They then internalize negative messages insisting that  their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⁠⠀⁠
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IT'S NOT.⁠⠀⁠
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It's how we build the deep work & creative solutions needed for these urgent times.⁠⠀⁠
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Often, when I work with multi-passionate professionals, it's wildly obvious to me that they're collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⁠⠀⁠
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They've been gathering all.the.tools.⁠⠀⁠
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You know what all those tools add up to? ⁠⠀⁠
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A practice. A way of doing things. A framework. Your unique process.⁠⠀⁠
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***You have a methodology.*** ⁠⠀⁠
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So let's build language for it and NAME IT, specifically.⁠⠀⁠
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Naming your method makes it tangible AND SALEABLE.⁠⠀⁠
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Now it now gets a lot easier to explain it to other people...⁠⠀⁠
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...and becomes more obvious why they might want to work with you :)⁠⠀⁠
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Once you name it, you substantiate it. ⁠⠀⁠
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****Including to yourself.****⁠⠀⁠
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Now YOU can see how everything you've trained in has led up to this, has prepared you for this work.⁠⠀⁠
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⁠Because, dear Multi-passionate Maker, you're NOT spinning your wheels or getting distracted by shiny things.⁠⠀⁠
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You're growing the solutions & institutions of the future.⁠⠀⁠
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Let's make sure you've got the language to describe them. ⁠⠀⁠
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love + justice,⁠⠀⁠⠀⁠
Kelly⁠⠀⁠⠀⁠
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🌺🌺🌺🌺🌺🌺🌺⁠⠀⁠⠀⁠
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Copywriting for Culture Makers is now enrolling.⁠
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link in bio @kelly.diels to learn more -- and thank you⁠
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#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #consciouscopywriting ⁠
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Power can be a creative, life-giving force for good.⁠
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But it's my experience -- personally, and in working with culture-making leaders for more than a decade -- that we often:⁠
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🌺don't see ourselves as powerful⁠
🌺don't want other people to think we're trying to grow power (lest we seem selfish or dangerous)⁠
🌺struggle to see ourselves as "leaders" ⁠
🌺hesitate to truly take responsibility for our own power and impact ⁠
⁠
Why? Because we believe power is bad. ⁠
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If we believe power is bad, obviously it's going to be hard to see it in ourselves. ⁠
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(Hello Mirror, Meet Face. I'm talking to myself here, too.)⁠
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It's going to be even harder to deliberately grow it and steward it.⁠
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**And why wouldn't we believe that power is bad? **⁠
Most of us have direct experience with power being used against us.⁠
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But power doesn't have to mean abuse.⁠
It doesn't have to be mean oppression.⁠
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Nor does that have to be the way we use it.⁠
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Power can be a transformative force for good -- one that we use to create new realities for ourselves and each other.⁠
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We can use power to protect ourselves and each other, and to grow a future in which we all flourish.⁠
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That kind of power can take three forms (h/t @BreneBrown in #DareToLead):⁠
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❣️Power to -- our ability to make things happen⁠
❣️Power with -- our abiltiy to come together as small teams and large groups and leverage our power (this has an exponential effect)⁠
❣️Power within -- our internal spirit/source/capacity⁠
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And so...I encourage all of us to get free of the notion that power is one hegemonic, destructive thing.⁠
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I encourage us to stop avoiding and under-using our power.⁠
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Instead, let's cultivate and grow and SHARE our power.⁠
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Because doing that will change our lives (let's flourish!!) AND undermine the systems based on that other nefarious kind of power.⁠
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Let's step into our life-giving power and use it to change EVERYTHING.⁠
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PS I trust you with power and resources⁠
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#WeAreTheCultureMakers⁠
www.kellydiels.com⁠
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#powermoves #womensempowerment #empowerment #thepowerconversations #powerto #powerwith #powerwithin #nonbinaryentrepreneurs #womenentrepreneurs #equity
Time to incubate an idea is essential for output…and allowing yourself that time is NOT procrastination.⁠
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And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing. ⁠
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In fact, procrastination can be a source of good information. ⁠
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In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer: ⁠
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“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”⁠
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I’ve started using this as a point of discernment. ⁠
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Sometimes I’ll outline a book or an essay…and then do.not.want.to.write one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider. ⁠
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So, Taleb suggested, maybe my procrastination is instructive. ⁠
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Maybe if I don’t want to write about it, maybe it’s not for me to write. ⁠
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Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book. ⁠
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Maybe I need to reclaim and honour my no. ⁠
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**No maybe about it**⁠
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So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write. ⁠
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Because procrastination can be GREAT information. ⁠
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Listen to it. Leverage it.⁠
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***⁠
www.kellydiels.com⁠
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#CopywritingForCultureMakers⁠
#creativebusiness #copywriting #onlinecopy #consciouscopywriting #WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram