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Influences | Books
As Lianne Raymond says
These are my teachers, “known and unknown” (meaning they don’t necessarily know me nor would they necessarily agree with everything I say or do — and vice versa — but at critical points in my career, their work has fed me and become part of my flesh):
Vicki Saunders, CV Harquail, Meghna Majmudar, Tanya Geisler, Pam Singh, Astarte Sands, Justine Musk, Dr. Danusia Malina-Derben, Una de Boer
For being points-of-inspiration, friends, or mentors along the way– in person and from afar.
Thinkers, writers, speakers — culture makers! — whose ideas have formed me:
Chantal Mouffe, Rene Girard, Audre Lorde, bell hooks, Gloria Steinem, Ta-Nehisi Coates, Nassim Nicholas Taleb, Nancy Fraser, Carol Pateman, James Clear, Cal Newport, Tim Ferriss, Maya Angelou, Rebecca Solnit, Kate Harding, Marianne Kirby, Roxane Gay, Dr. Kimberle Crenshaw, Tema Okun and Kenneth Jones, adrienne maree brown, Sarah Schulman, Lindy West, Susan Faludi, Cedar Barstow.
Can magazines be formative influences?
Because they have been:
Ms. Magazine and the early iteration of Sassy. But especially Ms. Magazine, my friend and feminist mentor since I was eleven years old.
prah
As a possibility model. I often say I was co-parented by Oprah and I’m only half-joking. I feel like I grew up with her show and it shaped me. Of course, like most of the “unknown teachers” on this list, she has no idea I exist. Yet.
S. Lawrence, S. Kelly, A. Young, J. Neufeld and F. Rostant:
For their love across the years.
Dr. David Doolin:
For his friendship at a pivotal moment in my life, for helping me learn copywriting and trying to teach me about SEO. I say tried because I basically refused. Despite myself, I did absorb some critically useful stuff. I’m grateful.
There are 3 potent, money-making content shifts that can take you from posting for the sake of posting to posting to SELL...
....because there’s a precise framework built into posts that actually convert (and most of entrepreneurs are not using it).
This protocol is what I teach in my Social Money & Name It Money trainings AND in my high-proximity spaces, and it’s the reasons my clients go from spinning out on social media & spending months courting leads who are on the fence, to seeing their clients sign up on the spot from the power of one precisely designed post.
And when your post on social media actually make you money day in and day out, it’s a lot harder to hate it. (10/10 recommend). DM me for details.
Sep 10
Hating social media is NOT the problem.
Pseudo-selling IS.
RELATED: My kid was pushing the vacuum back & forth but the floor wasn`t getting cleaner.
I call that “pseudo-vacuuming”…
which is what happens when you don’t correct a process that isn`t working (like, say, stopping to empty the filter), which makes it seem like the stupid vacuum is broken and I’m the pickiest mother ever, GAWD…
I digress.
I used to do the same thing in my business: PSEUDO-SELLING.
In other words, I was posting A LOT on social media without increasing sales, so then I posted even more, hoping that volume was the trick…
But pseudo-selling was the real culprit, and it’s the reason you’re:
🚩Giving away your best ideas on social media & endlessly teaching free webinars hoping it will generate sales (but it doesn`t)
🚩Pouring massive energy into launches that do initially do well but then decline
🚩Wasting MONTHS throwing spaghetti-messages at the wall, hoping something will stick, instead of knowing precisely what to say to get clients to sign up on the spot
Here are the 3 ESSENTIAL content corrections that fix this, fast:
✅️Figure out what your client actually wants to buy. Hand to god, 99% of entrepreneurs struggling with sales don’t know what their clients actually want to buy, IN THE CLIENT’S WORDS. (Don`t feel bad, it`s universal). That’s why I developed the Speak Client So You Get Clients System: so you can uncover what your client actually wants to buy and then successfully SELL IT TO THEM
✅️Use the *The Systematize It Wordbank & Protocol* to translate the names of every single tool you teach into ones that that get your clients throwing their credit cards at you because these are EXACTLY the solutions they’re looking for
✅️Template your success by building your irresistible new names & unmissable client language into reusable blocks of sales copy that convert readers into buyers & offers into REVENUE
That’s the work I do in both The Name It Money Framework & Social Money and it’s the reason my clients stop pseudo-selling and start generating non-stop sales without being tethered to their laptops, hating social media, or living on Instagram 24/7. DM me for info
Sep 9
You don’t have a messaging problem.
The problem is that you don’t know WHY your clients buy.
(And you don’t have to feel bad because this is normal, routine & totally fixable, fast.)
Almost everyone who comes to me thinking they have a messaging problem usually isn`t clear what their clients want...
...and it’s a recipe for chronically working too hard for not enough sales.
If you don’t know what your clients want to buy, all the clever messaging in the world won’t get them signing up.
Not knowing what & why your clients will buy is the reason you’re still…
🥺Turning your best ideas & tools into free content on social media, hoping it will generate sales (but it actually undermines them because why buy the cow if the milk is free?)
🥺Wasting precious time & energy teaching free offers that people learn so much from that they do NOT need to buy the actual program you’re selling
🥺Constantly inventing new offers to fill revenue gaps
🥺Spending MONTHS nurturing leads instead of having clients sign up on the spot
Here’s how you change this, fast:
💸 Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language THAT SELLS using the *Name it Money Framework* that transforms your readers into buyers and your offers into REVENUE almost instantly (watch your DMs blow up)
💸 Systematically translate every step & tool you teach into hell-yes let-me-buy-it-right-now names using the *The Systematize It Wordbank & Protocol* that rapidly generates outcome-signalling names that do the selling for you— so that your client knows, at every step, that you’ve got precisely what they want (because you do!)
💸 Instead of using broken sales systems that rely on you teaching your best work for free (that’s a recipe for over-giving, over-teaching and burnout and no thank you, no more), use *The Anti-Hustle What-Not-How Lens* to build your new outcome-signalling names into re-useable blocks of sales copy that actually sell without giving away any of your best how-to’s, EVER
This is the work I do in Name It Money & it`s the reason my clients stop over-teaching for free and start EARNING, ASAP. DM me for deets
Sep 3
It’s not the size of your social following.
It’s not whether or not you can afford a star coach.
It’s not differentiation or tech.
It’s not motivation; mindset; leadership; message or personal charisma.
It`s a business gaps problem, and that`s the reason your sales aren`t where you want to be AND the reason feel like you`re throwing spaghetti at the wall (instead of knowing exactly what WILL stick!), and having to scramble and send more emails, run more launches, invent more new offers and develop an exhausting, toxic relationship with Instagram because you`ve got to be there 24/7...just to hit your basic revenue goals.
So the problem most pre-momentum businesses are encountering isn’t a lack of founder talent, quality of work, being ‘bad at marketing’…
It’s simply that some of the pieces are missing AND they’re not working together, on-plan and by design.
The reason for hustle is business gaps. When a critical system is missing then you have to fill in the gaps with your never-ending effort.
Here`s how you shift this:
There are 6 core business competencies that EVERY business must have in place to financially flourish. Businesses that aren’t yet where their owners want them to be usually only have 1 or 2 of these competencies in place. You deserve all 6...and when you`ve got them, you get traction. Momentum. More sales & meeting or even exceeding your STRETCH revenue goals almost automatically, WITHOUT all the frantic effort. (Finally!)
This is the work Danielle Cohen and I do in our high-proximity space, The Bespoke Mastermind starting Sept 4. We only have 3 spots still available. DM me for details.
Sep 2
Adding gas to a business engine that`s missing pieces won`t get you anywhere...
Here’s what a missing-pieces business can look like, in the day-to-day:
* Working way too hard for not enough money
* Constantly needing to invent ad-hoc new offers to fill revenue gaps
* Unsure why some products work and others don’t
* Doing A LOT of marketing and promo work (especially on social media) that isn’t translating into sales
* Feeling pressured to lower or raise prices based on industry trends rather than based on their overheard & revenue plan
* Revenue rollercoasters OR revenue plateaus
But it`s not you (or your skill) causing this. It`s just a gap in the business plan.
Research shows that pre-breakthrough businesses have 2 things in common:
1. There are gaps in the business fundamentals
There are 6 core business competencies that EVERY business must have in place to financially flourish. Businesses that aren’t yet where their owners want them to be usually only have 1 or 2 of these competencies in place. You deserve all 6.
2. There is no business plan
Business that succeed have a business plan…
and the ones who don’t, don’t. FACTS.
(Don`t @me, @ the studies documenting this.)
Study after study shows having a business plan can mean 30% more growth.
**
What all of that means is this:
It’s not the size of your social following.
It’s not whether or not you can afford a star coach.
It’s not differentiation or tech.
It’s not motivation; mindset; leadership; message or personal charisma.
All of those things are GAS for an engine that is built.
But if the engine isn`t complete...
...all that gas doesn`t fuel any momentum.
So the problem most pre-momentum businesses are encountering isn’t usually a lack of founder talent, quality of work, being ‘bad at marketing’…
It’s simply that some of the pieces are missing AND they’re not working together, on-plan and by design.
That`s not magic...
...that`s planning & building & core business competencies and one foot in front of the other.
VROOM VROOM.
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this is the work Danielle Cohen and I do in our high-proximity space, The Bespoke Mastermind starting Sept 4. DM me for details.
Aug 31
