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Influences | Books
As Lianne Raymond says
These are my teachers, “known and unknown” (meaning they don’t necessarily know me nor would they necessarily agree with everything I say or do — and vice versa — but at critical points in my career, their work has fed me and become part of my flesh):
Vicki Saunders, CV Harquail, Meghna Majmudar, Tanya Geisler, Pam Singh, Astarte Sands, Justine Musk, Dr. Danusia Malina-Derben, Una de Boer
For being points-of-inspiration, friends, or mentors along the way– in person and from afar.
Thinkers, writers, speakers — culture makers! — whose ideas have formed me:
Chantal Mouffe, Rene Girard, Audre Lorde, bell hooks, Gloria Steinem, Ta-Nehisi Coates, Nassim Nicholas Taleb, Nancy Fraser, Carol Pateman, James Clear, Cal Newport, Tim Ferriss, Maya Angelou, Rebecca Solnit, Kate Harding, Marianne Kirby, Roxane Gay, Dr. Kimberle Crenshaw, Tema Okun and Kenneth Jones, adrienne maree brown, Sarah Schulman, Lindy West, Susan Faludi, Cedar Barstow.
Can magazines be formative influences?
Because they have been:
Ms. Magazine and the early iteration of Sassy. But especially Ms. Magazine, my friend and feminist mentor since I was eleven years old.
prah
As a possibility model. I often say I was co-parented by Oprah and I’m only half-joking. I feel like I grew up with her show and it shaped me. Of course, like most of the “unknown teachers” on this list, she has no idea I exist. Yet.
S. Lawrence, S. Kelly, A. Young, J. Neufeld and F. Rostant:
For their love across the years.
Dr. David Doolin:
For his friendship at a pivotal moment in my life, for helping me learn copywriting and trying to teach me about SEO. I say tried because I basically refused. Despite myself, I did absorb some critically useful stuff. I’m grateful.
Pro tip: Stop selling programs and start selling your proven process for getting RESULTS.
Because people buy proven processes for getting results, not programs. (And not messages!!!!)
Which means you need to articulate your method -- your proven process -- for getting results and named it out with language that speaks CLIENT not COACH so that your client knows, instantly, that you’ve got what they want.
When that happens, more of them buy faster, easier and more frequently.
Which, obviously, makes a massive difference in your sales, your profitability, your business and your life.
Here’s how you make this life-altering switch in your business:
1) Forensically investigate and uncover what your client actually wants to buy. (A lot of us are so in love with our subject matter that we lose track of what the client actually wants and how to talk to them!)Then use those revelations & intel to develop precise, irresistible, jargon-free language. I`ll show you how to use the *Speak Client so You Get Clients System* to do exactly that so you can turn your readers into buyers and your offers into REVENUE.
2) Surface your result-making method (and you definitely have one, even if you think you operate in response to a client or intuitively). This is especially crucial if the work you do is internal & non-quantifiable because that`s how your client knows you’re NOT a risk and you’re NOT winging it and it becomes safer & easier to buy from you. Repeatedly :)
3) Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language. I can teach you how to use the *Find the Right Words to Make Righteous Money Framework* so that you can make sure your client knows, at every step, that they’re getting closer to the outcome they wanted to buy in the first place.
This the work I do with you in my 1:1 VIP Days and in my Surface Your Methodology Mastermind and it’s the reason that my clients are able to surface their revenue-boosting proven process -- their methodology! -- that gets them unstuck and into money-making momentum in as little as one session with me.
DM me for details.
Jul 24
90% of the time your messaging problem isn`t really a messaging problem at all.
It`s a methodology problem and it`s the reason your sales are stuck and you`re not getting the attention or revenue you know your excellent work deserves.
When you`re perpetually in a battle to write hot copy for yourself and it isn`t getting easier or better no matter how much you learn; or it is a constant struggle to find yet another copywriter and then actually love the copy they write, the problem isn`t the writing or the writer.
The reason it`s been damn-near impossible to nail your authentic sales-boosting message is because the underlying pieces that the copy is trying to explain - your named-out process for getting results - are missing.
If it was just about finding the right words and messaging, then professional copywriters wouldn`t have this problem, too.
BUT THEY DO.
Ask any professional copywriter: this is an ONGOING and routine copy-block. When pieces of the client`s process are missing then the writer has to suggest or invent ways to fill in the gaps...
...which is totally out of scope and one of the reasons a messaging project can fail.
I LOVE COPYWRITERS and they can be pure jet fuel for your business...
...but they cannot write successful copy for you if your process is unclear or pieces of your business are missing.
If you`ve ever spent eons writing new copy for yourself and then been disappointed that your revenue didn`t jump as a result, then you`ve already experienced this unclear-method=unclear-message business block first-hand.
*New messaging does not solve a methodology problem*
This is the work I do with you in my high-proximity spaces and in my Surface Your Methodology Mastermind.
I have a proven step-by-step process that reveals your method (and I promise you have one) and then messages it in a way that inspires your client to say yes and sign up NOW instead of ten months from now.
AND ensures that you finally land your client-converting, money-making, unmissable message with absolute precision & conviction.
DM me for details about my Surface Your Methodology Mastermind or 1:1 VIP days in Merida, Mexico (you see the pics!)
Jul 24
It’s not the size of your socials.
It’s not razzle-dazzle, fancy marketing or personal charisma.
All of those things are GAS for an engine that is built.
But if the engine isn`t complete...
...well you see where I`m going with this.
It`s not that you`re ‘bad at marketing’…
It’s just that some of your biz pieces are missing AND they’re not working together, on-plan and by design.
Here’s what missing engine pieces can look like:
* Working way too hard for not enough money
* Constantly inventing new offers to fill revenue gaps
* Unsure why some products work & others don’t
* Doing A LOT of marketing & promo work (especially on social media) that isn’t translating into sales
* Feeling pressured to lower or raise prices based on industry trends rather than based your costs & revenue plan
* Revenue rollercoasters OR revenue plateaus
All-in-pieces + no plan + maybe-some-parts-missing is the reason you haven’t got the results you’re seeking…yet.
You are always doing the most, but the tasks and activities you’re completing are often disjointed and disconnected.
Yes, lots of activities & tasks are happening inside the business, but there are missing links…
…which means the activities are not working like dominoes or gears where one task sets the rest in motion in a sequence that’s designed to automatically & consistently produces REVENUE (and peace of mind).
So the problem isn`t YOU.
It’s simply that some of your business engine pieces are missing AND they’re not working together, on-plan and by design.
Customizing your business to fit you,
crafting an instruction manual for your business
& making sure all the dials (core business competencies) are in place
is how your business stops floundering — or skips that part, entirely — and starts flourishing.
Because now you`ve got a fully-built sales engine that works.
VROOM VROOM.
--
DM me to learn more building out your business engine & momentum in BESPOKE
(extravagant discount, extended payment plan and two bonus courses available for the VIP pre-sale happening now until Monday July 15)
Jul 13
When you are starting out, trying things and iterating is GOLD. Ad-hocking and getting in motion are how we figure out what the business is.
And then there comes a time when you’ve accumulated so many ad-hoc services and programs and clients that your results become random, too.
That usually coincides with the moment you want to uplevel and breakthrough and stop working so hard for unpredictable results.
You don’t solve that problem by doing more or trying all the latest marketing trends.
You solve it by cleaning out the garage of all the business clutter and forensically designing a business model that delivers you exactly what you’re envisioning.
Clients that sign up right away rather than 7 months from now. Clients who do the work. Knowing precisely how to price and position yourself instead of wondering what to say in your content or fretting about social media being a time-suck.
Let’s pinpoint the precise sales activities that work for you —your bespoke sales engine — and make an actual business and marketing plan. One that works. By design, not happenstance.
This is the work I do in my high-proximity spaces and in the Bespoke mastermind I teach with the incomparable Danielle Cohen. DM me for details.
Jul 10
You don’t have an overwork problem. You have a business design problem, and it`s the reason you’re overextended but not making the money you want.
Thought exercise:
If you had more free time away from your business, but you didn’t do anything else differently, would your sales automatically increase?
Probably not.
So it is deeper than effort & energy.
But overwork & revenue gaps ARE related, just in a different way.
They’re both symptoms of an ad-hoc, busy-work business.
Your sales & free time won’t increase unless you explicitly design your business model & selling engine so that you know *the exact marketing activities* you need to do to get more clients excited to buy, right now…
…and then do ONLY those things.
This kind of bespoke business model & radical focus is how you stop wasting your time on ad-hoc busy-work that consumes energy but doesn’t convert.
Instantly you’d feel less drained. Less burned out. And your revenue would grow and keep growing.
The good news is that you don’t need burn your whole business down in order to up-level into more sales and a softer, more sustainable life.
Simply tweaking your business model so that all the gears work together as a cohesive momentum machine that continually drives sales — instead of a never-ending to-do list of disjointed, stop-start activities — will set you up, by design, to achieve your revenue targets for years to come.
Without all the wasted energy & unnecessary exhaustion.
This is the work I do in my high proximity spaces. This is why in as little as one session with me my clients nail their precise business model & message that churns out sales like clockwork (without having to pour even more time and energy into their marketing).
This is also the method Danielle Cohen and I teach inside our Bespoke Mastermind. We begin September 4.
Early enrolment (with a handful of outrageous bonuses)
happening right now from July 9-15.
If you’re ready to get out of ad-hoc busywork and into your custom-designed business —
the kind that consistently makes more money with way less wasted energy, working with clients who say yes now instead of 8 months from now —
then please DM us for details.
Jul 9
