The Female Lifestyle Empowerment Brand

Sorry! The Lifestyle You Ordered is Currently Out of Stock

By Kelly Diels / April 27, 2018 / Comments Off on Sorry! The Lifestyle You Ordered is Currently Out of Stock

Graffiti awesomeness by Banksy. Looks like we are all circling around the same phenomenon, trying to figure it out…and maybe change it.

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“Prettiness is Not a Rent You Pay…” by Erin McKean

By Kelly Diels / April 26, 2018 / Comments Off on “Prettiness is Not a Rent You Pay…” by Erin McKean

“Prettiness is not a rent you pay for occupying a space marked female” – Erin McKean. A note on checking our sources, and citations as culture making moves.

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Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

By Kelly Diels / April 25, 2018 /

I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave

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Business Tip for Culture Makers #421: Ditch the Makeover Myth

By Kelly Diels / April 21, 2018 / Comments Off on Business Tip for Culture Makers #421: Ditch the Makeover Myth

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

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Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

By Kelly Diels / March 19, 2018 / Comments Off on Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

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Is the Voice Of Culture is Working Through You Without Your Consent?

By Kelly Diels / February 23, 2018 / Comments Off on Is the Voice Of Culture is Working Through You Without Your Consent?

As soon as I get that “oh my god, I recognize myself in this” feeling, I get to work unlearning that previously-invisible, culturally conditioned habit.

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Business Tip for Culture Makers #1025: Invest In Your Community

By Kelly Diels / October 25, 2017 / Comments Off on Business Tip for Culture Makers #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

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How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

By Kelly Diels / September 3, 2017 / Comments Off on How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

Perfectionism a form of internalized violence and it keeps us small. Press go before your post or copy is perfect because it will never be perfect.

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The Wealthy Feminist

By Kelly Diels / August 19, 2017 / Comments Off on The Wealthy Feminist

When Gloria Steinem got a million dollar book deal, was it too much? Does Oprah have too much money? Should Shonda Rhimes get paid less? Is it possible to be a wealthy feminist?

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Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

By Kelly Diels / August 16, 2017 / Comments Off on Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

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