The Female Lifestyle Empowerment Brand
The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.
When we encourage or teach other women (or ourselves) to be The Perfect Woman, we are doing harm. The Perfect Woman is a form of violence against women.
The Trump campaign is using Ivanka’s “feminism,” and the language and promise of women’s liberation to advance and perpetuate injustice and a racist agenda.
When “Love and Light” is proposed by spiritual leaders as an appropriate response to DEATH and discrimination, I name it for what it is: white privilege.
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
Likability, authority. Marketing designed to automatically trigger particular behaviours has political consequences: we get in the habit of obeying.
When someone is trying to get us to like them and they have a commercial interest vested in us liking them, you need more information before proceeding.
When it comes to reciprocity, a justice lever, some of us activate the need to reciprocate in order to disproportionately advantage ourselves over others.
Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.
Women are not failing to lean in and we’re not failing at work-life balance; work and life – which is to say, our society – are failing us.