The Female Lifestyle Empowerment Brand
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
“Lying to ourselves” is a lie. When we build our analysis about money and power, we can see through the lies — and that’s how we get free.
We need to aspire to be feminist entrepreneurs and leaders and CULTURE MAKERS who take care of each other rather than exploit and prey on each other.
How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.
Our social media is a huge opportunity. We are culture makers and can use our social media power DELIBERATELY to create a future in which we all flourish.
Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…
In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.