Enrolment for FLORA 2023 Mastermind is now open

DIY Culture Making Biz Bundle | Thank You

KD Header 2021 02

Every decision

makes a difference…

And you’ve just made a great one.

Thank you for signing up for the DIY Culture Making Biz Bundle.

Access to your trainings & tools are on their way to your inbox now.

It can take up to 5 minutes so now's the time to hydrate 🙂

In the meantime...

Feel free to join me on Instagram for ethical, culture-making marketing tips and inspiration.

- kelly

🌺Holiday Gift Guide for Culture ...

Nov 17

🌺Holiday Gift Guide for Culture Makers🌺⁠
⁠
I have a treat for you! ⁠
⁠
We* have curated a 2022 Holiday Gift Guide for Culture Makers for you.⁠
⁠
The guide features gorgeous products from culture-making entrepreneurs who are doing business in a principled, equitable way. ⁠
⁠
In this guide, you'll find everything from candles to mugs to t-shirts to toys to cutlery to soap to posters to fine art...⁠
⁠
...so each of us can leverage our holiday gift budget to support culture-making businesses.⁠
⁠
All of the featured products and vendors came from a suggestions on a thread in The Gathering Space (my online group for students and clients), which gives you an idea of how resourceful our members are! ⁠
⁠
There's no affiliate marketing going on, no payments taking place in exchange for placement, and no relationships or endorsements in either direction are implied. Some of the vendors might not even know we exist! (But we know about them, because they're amazing!)⁠
⁠
Our goal wasn't to take a cut of anyone's sales; we simply wanted to curate a delicious list of culture-making options for your holiday gift choices this year.⁠
⁠
I hope you find a few :)⁠
⁠
love + justice,⁠
Kelly⁠
⁠
* "We" means me, @trevia_woods and suggestions from many of our community members in The Gathering Space⁠
⁠
PS Link in bio @kelly.diels to download your 2022 Holiday Gift Guide for Culture Makers⁠
⁠
PPS you'll also be signing up for my Sunday Love Letter and I promise it will feel like a gift to yourself every week, 52 weeks a year :)⁠
⁠
https://kellydiels.com/holiday-gift-guide-culture-makers/

***Repeat, Repeat, Repeat***⁠⠀
⁠⠀
...

Nov 11

***Repeat, Repeat, Repeat***⁠⠀
⁠⠀
Repetition is marketing magic.

It might be boring to you but it reads like consistency & coherence to your future clients.

Repetition also helps you conserve your effort, energy & time.

It's a serious business-builder and sanity-saver.

I learned this the hard way.

======
⁠⠀
For years, my biz strategy was to constantly invent new programs and offers -- and then, on top of that, create all new launch material to go with them. ⁠⠀
⁠⠀
Then my folks would graduate and I'd have to invent a new thing for them. Cue more new instructional content, more new social media posts, more new emails...⁠⠀
⁠⠀
I was always inventing and working and overworking. ⁠⠀
⁠⠀
I always had to deliver a new message. ⁠

And 'new' is a high-burn activity.⠀
======
⁠⠀
Related: I was always scrambling for cash AND constantly on the verge of burn out.⁠⠀
⁠⠀
But there's a much easier, and more impactful way to get traction and sales.⁠⠀
⁠⠀
***Just do one thing and repeat it***

======
⁠⠀
Invent one course & launch material. Repeat it. NO NEW COURSES. Just repeat it.⁠⠀
⁠⠀
Create a quarterly list-building activity. Repeat it. The same challenge. The same webinar. The same promo posts and emails. REPEAT THEM.⁠⠀
⁠⠀
Develop your One True Marketing Message. Repeat it EVERYWHERE.⁠⠀
⁠⠀
Write a call-to-action for your social media posts and repeat it at the bottom of all of them, like a hemline. ⁠⠀

======
⁠⠀
Repetition is how you get known for something. ⁠⠀
⁠⠀
And when you pour ALL your energy into one thing, instead of many things, it grows.⁠⠀
⁠⠀
Instead of rolling 47 rocks up the hill, roll ONE...⁠⠀

...and see how much faster and easier it is to get where you want to go.⁠⠀
⁠⠀
Want to flourish financially in your business without burning out? REPEAT YOURSELF.⁠⠀
⁠⠀
_____________⁠⠀⁠⠀
I'm Kelly Diels and I'm a Business Development Coach for Culture Makers. One of the first things I do with clients in FLORA is help you define your business model aka HOW YOU MAKE MONEY ( your pricing, offer, accessibility strategies, time) & I do it through the lens of justice. Link in bio @kelly.diels to learn more. ⁠⠀
⁠⠀
PS that paragraph above? That's a hemline that I repeat a lot :)

Yesterday I wrote that you might not need a HUGE ...

Nov 10

Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal...⁠
⁠
...and I walked you through you a quick calculation for figuring out the actual list size you need.⁠
⁠
Today I want to follow up on that. What comes after the calculation? ⁠
*Planning + Doubling Down.⁠*⁠
⁠
Now that you know the list number you need,(#PutANumberOnIt), it's time to make a specific plan for achieving it. That means devising a daily & quarterly plan of activities.⁠
⁠
🌺 What activities currently add people to your list? ⁠🌺⁠
⁠
1) Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
⁠
2) Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
⁠
🌺 Put list-building events on your calendar every quarter⁠ 🌺⁠
⁠
Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
⁠
=============⁠
Yes, List-building IS revenue building…⁠
⁠
...and no, you might not need that big of a list to achieve your goal revenue. ⁠
⁠
And...list-building doesn't happen by itself. It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
⁠
So...what's your plan?⁠
What are the daily invitations you're going to issue?⁠
What are the quarterly events you'll schedule?⁠
⁠
Let's set intentions in the comments...tell us your plan!⁠
⁠
#feministbusiness #listbuilding #LetsGetPractical #FLORA #contentmarketing #emailmarketing⁠
⁠
______________⁠
I'm Kelly Diels and I'm a Business Development Coach for Culture Makers. ⁠
⁠
I help you figure out your business model aka HOW YOU MAKE MONEY ( your pricing, offer, economic justice strategies, time) and I do it through the lens of justice. #MoneyAndJustice⁠

How Big Does Your List Need to Be?

...

Nov 9

One of the first things I do as a business coach ...

Nov 8

🌺Holiday Gift Guide for Culture ...

Nov 17

🌺Holiday Gift Guide for Culture Makers🌺⁠
⁠
I have a treat for you! ⁠
⁠
We* have curated a 2022 Holiday Gift Guide for Culture Makers for you.⁠
⁠
The guide features gorgeous products from culture-making entrepreneurs who are doing business in a principled, equitable way. ⁠
⁠
In this guide, you'll find everything from candles to mugs to t-shirts to toys to cutlery to soap to posters to fine art...⁠
⁠
...so each of us can leverage our holiday gift budget to support culture-making businesses.⁠
⁠
All of the featured products and vendors came from a suggestions on a thread in The Gathering Space (my online group for students and clients), which gives you an idea of how resourceful our members are! ⁠
⁠
There's no affiliate marketing going on, no payments taking place in exchange for placement, and no relationships or endorsements in either direction are implied. Some of the vendors might not even know we exist! (But we know about them, because they're amazing!)⁠
⁠
Our goal wasn't to take a cut of anyone's sales; we simply wanted to curate a delicious list of culture-making options for your holiday gift choices this year.⁠
⁠
I hope you find a few :)⁠
⁠
love + justice,⁠
Kelly⁠
⁠
* "We" means me, @trevia_woods and suggestions from many of our community members in The Gathering Space⁠
⁠
PS Link in bio @kelly.diels to download your 2022 Holiday Gift Guide for Culture Makers⁠
⁠
PPS you'll also be signing up for my Sunday Love Letter and I promise it will feel like a gift to yourself every week, 52 weeks a year :)⁠
⁠
https://kellydiels.com/holiday-gift-guide-culture-makers/

***Repeat, Repeat, Repeat***⁠⠀
⁠⠀
...

Nov 11

***Repeat, Repeat, Repeat***⁠⠀
⁠⠀
Repetition is marketing magic.

It might be boring to you but it reads like consistency & coherence to your future clients.

Repetition also helps you conserve your effort, energy & time.

It's a serious business-builder and sanity-saver.

I learned this the hard way.

======
⁠⠀
For years, my biz strategy was to constantly invent new programs and offers -- and then, on top of that, create all new launch material to go with them. ⁠⠀
⁠⠀
Then my folks would graduate and I'd have to invent a new thing for them. Cue more new instructional content, more new social media posts, more new emails...⁠⠀
⁠⠀
I was always inventing and working and overworking. ⁠⠀
⁠⠀
I always had to deliver a new message. ⁠

And 'new' is a high-burn activity.⠀
======
⁠⠀
Related: I was always scrambling for cash AND constantly on the verge of burn out.⁠⠀
⁠⠀
But there's a much easier, and more impactful way to get traction and sales.⁠⠀
⁠⠀
***Just do one thing and repeat it***

======
⁠⠀
Invent one course & launch material. Repeat it. NO NEW COURSES. Just repeat it.⁠⠀
⁠⠀
Create a quarterly list-building activity. Repeat it. The same challenge. The same webinar. The same promo posts and emails. REPEAT THEM.⁠⠀
⁠⠀
Develop your One True Marketing Message. Repeat it EVERYWHERE.⁠⠀
⁠⠀
Write a call-to-action for your social media posts and repeat it at the bottom of all of them, like a hemline. ⁠⠀

======
⁠⠀
Repetition is how you get known for something. ⁠⠀
⁠⠀
And when you pour ALL your energy into one thing, instead of many things, it grows.⁠⠀
⁠⠀
Instead of rolling 47 rocks up the hill, roll ONE...⁠⠀

...and see how much faster and easier it is to get where you want to go.⁠⠀
⁠⠀
Want to flourish financially in your business without burning out? REPEAT YOURSELF.⁠⠀
⁠⠀
_____________⁠⠀⁠⠀
I'm Kelly Diels and I'm a Business Development Coach for Culture Makers. One of the first things I do with clients in FLORA is help you define your business model aka HOW YOU MAKE MONEY ( your pricing, offer, accessibility strategies, time) & I do it through the lens of justice. Link in bio @kelly.diels to learn more. ⁠⠀
⁠⠀
PS that paragraph above? That's a hemline that I repeat a lot :)

Yesterday I wrote that you might not need a HUGE ...

Nov 10

Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal...⁠
⁠
...and I walked you through you a quick calculation for figuring out the actual list size you need.⁠
⁠
Today I want to follow up on that. What comes after the calculation? ⁠
*Planning + Doubling Down.⁠*⁠
⁠
Now that you know the list number you need,(#PutANumberOnIt), it's time to make a specific plan for achieving it. That means devising a daily & quarterly plan of activities.⁠
⁠
🌺 What activities currently add people to your list? ⁠🌺⁠
⁠
1) Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
⁠
2) Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
⁠
🌺 Put list-building events on your calendar every quarter⁠ 🌺⁠
⁠
Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
⁠
=============⁠
Yes, List-building IS revenue building…⁠
⁠
...and no, you might not need that big of a list to achieve your goal revenue. ⁠
⁠
And...list-building doesn't happen by itself. It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
⁠
So...what's your plan?⁠
What are the daily invitations you're going to issue?⁠
What are the quarterly events you'll schedule?⁠
⁠
Let's set intentions in the comments...tell us your plan!⁠
⁠
#feministbusiness #listbuilding #LetsGetPractical #FLORA #contentmarketing #emailmarketing⁠
⁠
______________⁠
I'm Kelly Diels and I'm a Business Development Coach for Culture Makers. ⁠
⁠
I help you figure out your business model aka HOW YOU MAKE MONEY ( your pricing, offer, economic justice strategies, time) and I do it through the lens of justice. #MoneyAndJustice⁠

How Big Does Your List Need to Be?

...

Nov 9