FLORA 2023

Yes, you can grow a flourishing business without compromising your anti-oppressive beliefs.
In fact, you can bake culture-making practices into your business…
…so that you make GOOD money while also creating equity, inclusion, and social change.
This is about money AND justice.
In Flora, we work together closely over the course of six months to build you a strong foundation for a business that is your countercultural leverage & legacy.
When I say legacy, I’m talking about everything that matters to us as socially-conscious entrepreneurs.
Healing. Paving the way for the next generation. Refusing to exploit each other for a profit. Shifting our culture towards love and justice.
And yes, building collective power and generational wealth.

Your body of work
-- aka your intellectual property --
can be a never-ending source of culture-making and financial power.
Let’s build it together.
Legitimate, earned authority is key to creating a successful service-based business.


I’m Danielle Cohen.[She/Her]
I'm a visibility coach and I help pro-social humans with big dreams birth and sustain their most important work.
Being seen is an absolutely necessary part of bringing your dreams to life and visibility is both risky AND powerful.
I coached Kelly in building out her own visibility and I've worked with some of the brightest lights in industries ranging from business to coaching to Hollywood.
In my work, I help you develop the skills you need so you can take the risks you want to take, gain the power you want to have, and have the capacity to take up your full and rightful space in the world.
My work is trauma informed, and shaped by equitable leadership practices, attachment healing, co-active coaching skills, birth work, and somatic care.
The people who work with me get seen -- and thrive while doing it.
Here’s what you can expect to work through
In our 6 months together:

1. LOCATE
Your Culture-Making Business Model
A culture-making business model is humane. You will develop a business model in which you are working sustainable hours, never scrambling, nor exploiting anyone, to grow your cashflow.
Working together in our 18 Mastermind group calls, we begin the process by locating your values, your client, your methodology, your business model, your pricing & economic justice formula...and your dreams for yourself and the world.

2. SUBSTANTIATE
Your Body of Work
We know that you already have some nascent intellectual property within you. It’s just that it’s often minimized by cultures that are hostile to women’s* power.
* I define women as people who experience misogyny.
In Flora, we are explicitly confronting – and dissolving – our socialization to sit down and be quiet, to ask for less than we need, and to downplay our own experience, perspective and monetizable skills.
Our process surfaces your subconscious way of doing what you do best. We help you build out big, inviting language and compelling imagery that makes your intellectual contribution immediately visible. We create content that gets your clients excited by identifying what matters most to them -- no pain or shame required.
Once you have an explicit framework for getting results for your clients, talking about your work and selling it becomes a lot easier.

3. GENERATE
What You Need to Flourish
At this stage, we identify and implement streamlined marketing to bring in revenue. We’ll show you how to riff on and evolve your own body of work so you don’t accidentally revert back to being a productivity machine.
Instead, we’ll find a creative ebb and flow that gets you into flow so that you're publishing consistently but not constantly creating.
Most marketing trainings skip straight to the “Generate” part of platform building and teach you hacks for generating volumes of content quickly.
But without first pausing to build out your intellectual property -- which is what we did in the SUBSTANTIATE phase of Flora -- it can be really tough to produce content. It's hard to talk about your work when you haven't built out the logic, process, or language for your work.
When your strategy is based on your own original, heartfelt body of work, generating content -- and revenue! -- comes more naturally. That’s where you can sell without doing any “convincing.”
Copy, funnels, launches and sales calls — it’s all the easy part. It’s all repeatable systems and routine. You build it once and repeat.
PLUS you’re getting the entire vault of Kelly Diels marketing courses (you had no idea there were so many) so you can access what you need, when you need it.
And your two seasoned mentors -- Danielle Cohen and Kelly Diels -- wil be there every step of the the way, pointing you towards exactly what you need to flourish.

Early Bird Extended Payment Plans
EXTENDED PAYMENT PLAN
Spread your payments across 10 or 12 months instead of six
*A bonus for early registrations*
SIGN UP IN OCTOBER: 12 month payment plan $1,583.33 per mo + $1,000 application fee
SIGN UP NOV EMBER to DECEMBER 15: 10 month payment plan $1,900 per mo + $1,000 application fee
SIGN UP AFTER DECEMBER 15: 6 month payment plan $3,166.67 per mo + $1,000 application fee
Get started by paying your non-refundable application fee (we're looking for members who are unequivocably committed because that's a predictor of your success in Flora).
After you pay the app fee, your first monthly payment will be due 30 days later.
If an application is not approved, we'll refund the fee within 48 hours.
Mastermind Meetings
3 weeks per month
SHARPEN YOUR TOOLS WEDNESDAYS AT 9AM PST
When you’re not alone, you grow bolder and bolder. Emerge from this small group of culture-makers with a stronger voice, a deeper anti-oppression analysis, and a brilliant body of work that has been masterminded by a league of thoughtful culture-making peers & mentors.
Drop in for weekly hour-long meetings to hone your ideas, support one another, and receive guidance to move you forward.

Drop-in Office Hours
4-5 DAYS A WEEK
(We meet Weeks 1-3 every month.
Week 4 is an Integration Week, with no meetings)
Never flounder, spin out, or get stuck again.
There’s a meeting nearly every day of the week that you can drop into when you’re needing support, have a question, want to run something by us, or just want to settle your nervous system.
Monday – Social Media for Culture Makers Office Hours (twice a month when in session)
Tuesday – Copywriting for Culture Makers Office Hours at 9am and 4pm PST
Wednesday – Flora Mastermind Meetings at 9am PST
Thursday – We Are The Culture Makers Office Hours 9am and 4pm PST
Friday - Live, Guided Meditations with Ntathu Allen at 1pm PST
Saturday – Co-working/Body-Doubling Sessions at noon PST
1:1 Coaching
One of the special things about Flora that’s unlike other masterminds at this level is that you also get 1:1 coaching sessions.
You get:
- Three 1:1 coaching business development sessions with Kelly Diels
- Three 1:1 coaching emotional/somatic coaching and strategy sessions with Danielle Cohen
- 10 min as-needed check-ins with Kelly Diels
Integration Weeks
With a few exceptions, there are no meetings in the fourth week of every month so that you have time to implement and integrate (or rest!)

Guided Meditations with Ntathu Allen
You can't pour from an empty cup, which is why we offer these meditation sessions every week. To fill you back up.
Ntathu specializes in restorative breath work and meditation and helps culture makers and leaders tend their nervous systems and their spirits...
...so you can keep personally flourishing while contributing your gifts to our world.
My Entire Vault of Culture-Making Business and Self-Development Programs
ALL THE TOOLS YOU NEED TO GROW YOUR BUSINESS ($8,200+ VALUE)
If there’s something you need to do in your business, I probably have a course on it.
Social media, email sequences, websites, whatever you’re working on, with Flora you’ll have access to all of my tools and templates at once.
The goal, here, is to make sure you’ve got what you need, when you need it. I don’t want you to have to wait until month 6 to get a module or resource that you needed in month 3.
And if that sounds overwhelming, remember that I’m working with you, personally, to customize your business development path. With zero busy work, ever.
An Online Group
FOR EVERYDAY CONNECTION & GENIUS FEEDBACK
I have a feeling I’m not the only one who cringes at the thought of logging on to Facebook. It’s a delight, then, to host the Flora group on the woman-founded platform, Mighty Networks. It’s a better user experience in every way, and another place for us to forge alliances, swap resources, encourage each other and gather feedback on our work.
Your business can emerge from next year more powerful and profitable.
Your business can make money AND justice.
10 PEOPLE MAXIMUM
We start Fall 2023
Ready to Join Flora?
Here's how the registration process works:
- Pay the application fee.
- Fill out your application (takes about 30 mins). If your application is not a fit, we'll let you know within 48 hours and refund your payment.
- Once you're accepted, we'll send you a contract via DocuSign
- Your first monthly payment will be due 30 days after your application fee.
- You'll get your logins and passwords via email and you'll get added to the online group right away.
- You can pre-book your coaching calls now.
- Meetings and coaching sessions will start in Fall 2023

Want to have a convo
about whether Flora is right for you?
Book a call and let's think it through, together.
Early bird bonus:
EXTENDED PAYMENT PLAN
Spread your payments across 1o or 12 months instead of six
*A bonus for early registrations*
UNTIL DEC 15: 10 month payment plan $1,900 per mo + $1,000 application fee
AFTER DEC 15: 6 month payment plan $3,166.67 per mo + $1,000 application fee
Get started by paying your non-refundable* application fee.
After you pay the app fee, your first monthly payment will be due 30 days later.
* The application fee is paid up-front and non-refundable because we know from experience that being unequivocably committed is a predictor of your success in Flora. That being said, if an application is not approved, we'll promptly refund the fee within 48 hours.
Meet the rest of the Flora team

Ntathu Allen, Meditation Teacher

Trevia Woods, Community Manager
© 2021 KELLY DIELS. ALL RIGHTS RESERVED. LEGAL.