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KELLY COLLAGE_Female Empowerment Brand

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Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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_____________⁠
I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠
I’ve written before that business can inadvertently be a spiritual/self-development journey.⁠⠀⁠
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But it can be even MORE than that.⁠⠀⁠
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For culture-makers and people with social justice commitments, growing a business can (inadvertently) be a LIBERATION practice.⠀⁠
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Why?⁠⠀⁠
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Because you have to unlearn all the capitalist myths and norms that are in your bones; heal them; and build alternative, justice-centered business practices into your platform, practice & business model.⁠⠀⁠
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When you have a business, for example, you have to set prices & ask for money -- and if you belong to a group that is NOT supposed to have access to financial resources (people with racialized identities and women and queer folks and people with disabilities, AND, AND, AND) -- that can be viscerally uncomfortable. ⁠
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It can become a roadblock that you have to deal with in order to move forward in your business development.⁠⠀⁠
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That means in the course of doing business, it is GUARANTEED that you’ll have to explicitly confront and DISSOLVE your internalized oppression around money. ⁠
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Hello, Liberation. Meet your friend, Business Growth.⁠⠀⁠
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Same with internalized sexism. In our culture, women are supposed to be decorative. We’re not supposed to advocate for our ideas or take up too much space. ⁠
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But a successful online business REQUIRES visibility; thought leadership requires IDEAS. ⁠
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So once again, in order to make their platforms and businesses work, women entrepreneurs have to confront & dissovle internalized gender oppression making them “play small”. ⁠
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That’s why for some of us – culture makers, feminists, social justice advocates -- business CAN be a healing, liberation process.⁠⠀⁠
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Hello, Liberation. Meet your friend, Business Growth. Let’s flourish, together.⁠⠀⁠
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I’m Kelly Diels and I’m a business development consultant for culture-making entrepreneurs. ⁠
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In partnership with Danielle Cohen, I lead an intimate 4-month #mastermind for coaches, leaders, healers, & culture-makers called BESPOKE that helps you build a thriving business that makes money AND meaning⁠
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link in profile @kelly.diels to learn more
I always feel a bit weird about these 'last-call' posts.⁠⁠
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Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
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Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers 2024 is TOMORROW (Jan 25)...⁠⁠
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...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠
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Here's what you get in We Are The Culture Makers 2024:⁠⁠
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🔥 Learn my self-coaching tool for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
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🔥Monthly group-coaching calls⁠ -- drop in at either 9am PST or 4pm PST (or both!) on the 3rd Thursday of each month⁠
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🔥3 video lessons each month on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likeability, Care, Work, Leadership and more⁠⁠
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🔥Regular Co-Working Sessions⁠ so you have time set aside in your schedule to watch your course lessons or work on projects that truly matter to you⁠⁠
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🔥Monthly Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
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All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
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In other words: this is about getting out of shame and into power.⁠⁠
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If that sounds like a fit for you, I invite you to sign up with the link in bio @kelly.diels -- and thank you!⁠⁠
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love + justice,⁠⁠
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Kelly⁠⁠