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  • 1. Get Shit Done: Externalize
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  • 3. Easily Sell on Social: Social Money
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A word. (And an excerpt from something that's drop A word. (And an excerpt from something that's dropping VERY soon 🔥)
Some of this was news to me but go Lola go! Some of this was news to me but go Lola go!
This is my daughter Sophie and I at Lola’s gradu This is my daughter Sophie and I at Lola’s graduation tonight. I cannot get my center part centered to save my life. But we give these glasses life.
Culture Making (aka Thought Leadership) Means Spea Culture Making (aka Thought Leadership) Means Speaking *Their* Language⁠ ⁠ Culture Makers and Thought Leaders have a Language Dilemma and it is getting in the way of our work in the world.⁠ ⁠ Here's the invisible barrier in our IP & thought leadership:⁠ ⁠ We are practitioners. We are in mastery. We are in love with our subject matter. ⁠ ⁠ And so we speak Expert. ⁠ ⁠ We speak Nerd. ⁠ ⁠ We forget how to speak People.⁠ ⁠ And if there's not a bridge between those two languages, our people won't be able to hear us, find us or understand that we've got things that will help.⁠ ⁠ Because we're speaking a different language. ⁠ ⁠ And so we need to understand what the person --who we want to influence or who wants to learn from us-- wants, in their own words. ⁠ ⁠ We need to understand what THEY think the problem is (especially if we've come to a different conclusion).⁠ ⁠ We need to understand what it is they're trying to learn. ⁠ ⁠ We need to know what's going on in their life. ⁠ ⁠ We need to know the words that fall out of their mouth and then start using them, ourselves. ⁠ ⁠ We need to know intimately and forensically the person we're trying to influence or who wants to be influenced by our systems of thought.⁠ ⁠ And when we're over here in love with our subject matter, we don't speak that language anymore. ⁠ ⁠ We speak Expert. ⁠ ⁠ We have to remember how to speak People. ⁠ ⁠ #BridgeTheLanguageGap #ThoughtLeadership #ThoughtLeader #SpeakTheirLanguage #IP #IntellectualProperty #MeaningfulWork #BodyOfWork #WeAreTheCultureMakers⁠ #CultureMakersLanguageDilemma #Externalize #GetYourIdeasOutOfYourHeadAndIntoTheWorld #PutTheThoughtsBackInThoughtLeadership
Most of the people doing the *real* thought leader Most of the people doing the *real* thought leadership work - ⁠ ⁠ the ones in the mix with us, developing new practices, processes, ideas, solutions and challenging industry norms --⁠ ⁠ would cringe at the idea of calling themselves a thought leader.⁠ ⁠ Because the dominant narrative around 'thought leadership' is about positioning, posturing and clout-chasing.⁠ ⁠ But that, IMHO, is fake thought leadership. That's about manufacturing authority rather than earning it with a robust, methodologized, coherent body of work. ⁠ ⁠ (No wonder we cringe.)⁠ ⁠ True thought leadership -- culture making! -- is about so much more than just standing on a stage or topping Google searches. ⁠ ⁠ True thought leadership is about externalizing your ideas into a meaningful, systematic body of work. ⁠ ⁠ Let's get our ideas out of heads and into the world --⁠ And let's put the thoughts back in thought leadership. ⁠ ⁠ #ThoughtLeadership #Externalize #MeaningfulWork #BuildYourBodyOfWork #WeAreTheCultureMakers #FakeThoughtLeader

  • About
  • Get Shit Done: Externalize
  • Method & Message: Surface Your Methodology
  • Business RESULTS: Bespoke
  • Blog
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