Posts
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
There’s nothing empowering about a 30% finance fee for the people least able to afford your rates. Predatory payment plans are financial injustice.⠀
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.