FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀

If you’re a consumer, this crash course can help you make an informed, powerful decision about who you offer your time, money, and attention to.⠀

If you’re an entrepreneur, download this free 10-day class to help you audit your own business practices, so that you can:⠀

1. Bake justice into your business practices and marketing (and flourish while you do that)⠀
2. Make sure you’re creating the social and client impact you intended⠀

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WHAT NOT TO DO⠀

FLEB Tactic #7: 

Reinforce Gender Binary & Patriarchy⠀

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Many “spiritual” FLEBs build their brand on a gender binary. There is Divine Feminine and Divine Masculine…⠀

…but no mention of two-spirited people, trans folks, gender queer people, non-binary people or people of any other genders.⠀

You know what this is? Well-styled, very polished trans exclusion and gender ERASURE.⠀

This brand philosophy erases people & entire communities from our culture. ⠀

And if other genders don’t exist, why do they need rights? (Or bathrooms!?)⠀

Erasure is violence. Reinforcing the divine feminine/divine masculine gender binary isn’t innocuous or “empowering”. It’s patriarchy; it’s gender erasure; and it’s a threat to lives and liberation.⠀

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WHAT TO DO INSTEAD⠀

NOTE: This is specific to cis-gender entrepreneurs.⠀

Culture Making Business Practice #7: 

Dissolve the Gender Binary and Practice Gender Inclusion⠀

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Once again: build your analysis — this time about gender.⠀

🌻Be very, very suspicious of philosophies or systems based on binaries (either/or thinking). Question binaries wherever you find them⠀

🌻Educate yourself on gender that goes BEYOND the man/woman binary⠀

🌻Consult with gender and inclusion experts about your language and practices⠀

🌻Be very specific on your website, social media and in your groups what gender language you’re using and why⠀

(see my slides for more examples of specific tactics)⠀