The Female Lifestyle Empowerment Brand

Not Every Man is a Patriarch. Not Every Patriarch is a Man.

By Kelly Diels / April 14, 2016 /

The Female Lifestyle Empowerment Brand is about a few people learning how to switch positions in the existing hierarchy: that hierarchy is white patriarchy.

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women are not a problem

Women Are Not a Problem to Be Fixed

By Kelly Diels / April 13, 2016 /

The self-improvement industry is often about correcting the fundamental problem our culture has with us: that we are women.That we are a problem to be fixed

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The Female Lifestyle Empowerment Brand: We Can Do Better

By Kelly Diels / March 31, 2016 /

The Female Lifestyle Empowerment Brand is a problematic ideology of ideal femininity sold to us by the entrepreneurs and leaders we most trust, and hire.

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#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

By Kelly Diels / March 25, 2016 /

The Female Lifestyle Empowerment Brand is the new beauty myth. It’s a movement that stokes female insecurity and shame and then pretends to ameliorate it.

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A Quick Note About Ambition and Women

By Kelly Diels / March 24, 2016 /

Women are the only ones shamed for being ambitious, and screw that. Ambition can be trained to serve your self-actualization and your great work.

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Why I’m Writing About The Female Lifestyle Empowerment Brand

By Kelly Diels / March 23, 2016 /

In the 90s, The Beauty Myth helped us deconstruct magazine images to decrease their destructive power. Now we need discernment tools for online media.

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Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.

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cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

By Kelly Diels / February 11, 2016 /

“The feminist pendulum has swung too far” is a common argument but it is an error to lay the devaluation of the feminine at feminism’s door.

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The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

By Kelly Diels / January 25, 2016 /

Empowerment is when we are in community with each other and working collectively. Because there’s not enough compensation in the world for anything less.

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The Female Lifestyle Empowerment Brand. An introduction.

By Kelly Diels / January 4, 2016 /

The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.

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