Business Tip for Culture Makers #1230: JOURNAL
To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal.
It helps you stay connected to your vision and ambition…and that, in turn, helps you see how your daily business and marketing tasks are related to your calling.
And that helps you take more smart risks (especially around visibility), DO STUFF and get momentum.
FOR EXAMPLE: I signed up to two journaling apps and they prompt me each day to make an entry.
Every day I journal on my phone on these three questions:
What am I here to do?
What do I need to do today?
How are these things connected?
Sometimes I throw in one more: What am I scared of?
Getting the fears out of my head and into the journal means I don’t have to carry them. The weight of ideas and insecurities can be crushing. Better to let software hold them so I can get on with what I need to do.
This journaling practice came from a conversation I had with the brilliant writer Justine Musk about the link between female ambition & power and journaling. (Justine pointed out that there’s research showing that journaling is what helps teenage girls NOT lose themselves or lose their voice.)
I thought: this is why I didn’t lose my voice and my ambition. Because I journaled as a kid and a young woman. Maybe restarting my journaling practice can help me dial my ambition and impact UP.
AND IT IS.
Journaling about my work is helping me see how my calling and my day-to-day activities are related and gives more urgency and importance to the boring marketing tasks I need to do but am otherwise not enthusiastic about.
Journaling is a wildly useful culture-making business support. I highly recommend it.
Side note: you can also take some of what you write in your journal and turn it into blog posts, web copy and social media updates. No thinking time is ever wasted.
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PPS If you like this sort of thing, you’d probably enjoy my weekly newsletter called The Sunday Love Letter. You can subscribe here (and thank you!)