Business Tips for Culture Makers

What Baby Reindeer Taught Me About Art, Excellence and Culture Making

By Kelly Diels / May 6, 2024 /

Baby Reindeer is an incredible Netflix Series, by Richard Gadd — unflinching, complicated, compelling. Using this work of art and Gadd’s creative approach as a lens, I walk you through the lessons that thought leaders, creators, entrepreneurs and artists can extract and apply to their own culture-making bodies of work and intellectual property.

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Just Because It’s Needed Doesn’t Mean You’re The One To Do It

By Kelly Diels / August 13, 2023 /

Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…

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Why Online Groups Might Not Be That Great For Us

By Kelly Diels / August 6, 2023 /

I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…

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Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

By Kelly Diels / April 10, 2022 /

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

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“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

By Kelly Diels / March 16, 2022 /

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

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Text Reads "Fonts are a Feminist Issue". There's an image of a phone with a picture of Kelly Diels, a pink flower, a white line drawing of a snake, a golden fern leaf unfurling

Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

By Kelly Diels / August 1, 2020 /

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

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FLEB Marketing Tactic #10 Testimonials as Triggers

By Kelly Diels / July 19, 2020 /

Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.

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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

By Kelly Diels / July 18, 2020 /

Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.

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FLEB Marketing Tactic #8 Safe Status Quo Imagery

By Kelly Diels / July 17, 2020 /

Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.

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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

By Kelly Diels / July 16, 2020 /

Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.

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