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EXTERNALIZE
How to Get Your Ideas Out Of Your Head and Into the World
Faster and Better Than You Ever Imagined Possible
$249 USD or 2 monthly payments of $124.50
NEW BLOG POST: August Vs The Bike
The right use of rage, operationalized
Business Tip for Culture Makers #521
Refresh Consent with a Pre-Launch Email
- Blog post, tutorial, and SWIPE COPY for writing and automating the tech of your consent email
- Preserves your list and enhances your launch succe$$
Check it out, here
Did you know I have a Youtube channel...? Now you do!
You can watch my videos here: https://www.youtube.com/@kellydielsCultureMaker
FREE COURSE: 10 Days of Copywriting Tips
Learn artful tips for making your copywriting SING (and sell!)
Download your free 10-day email course & workbook here
FREE WORKBOOK: How NOT to be a 'Female Lifestyle Empowerment Brand'
Download your free workbook here
Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative
I'm looking around at our empowerment spaces at the payment plans being offered and I'm seeing some arguably predatory practices. Here's what to do instead.
Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead
I believe there's a structural, systemic reason that women entrepreneurs often charge extra for accessing payment plans. But there IS a better way. Learn more.
Culture Making (aka Thought Leadership) Means Speaking *Their* Language
Culture Makers and Thought Leaders have a Language Dilemma and it is getting in the way of our work in the world.
Here`s the invisible barrier in our IP & thought leadership:
We are practitioners. We are in mastery. We are in love with our subject matter.
And so we speak Expert.
We speak Nerd.
We forget how to speak People.
And if there`s not a bridge between those two languages, our people won`t be able to hear us, find us or understand that we`ve got things that will help.
Because we`re speaking a different language.
And so we need to understand what the person --who we want to influence or who wants to learn from us-- wants, in their own words.
We need to understand what THEY think the problem is (especially if we`ve come to a different conclusion).
We need to understand what it is they`re trying to learn.
We need to know what`s going on in their life.
We need to know the words that fall out of their mouth and then start using them, ourselves.
We need to know intimately and forensically the person we`re trying to influence or who wants to be influenced by our systems of thought.
And when we`re over here in love with our subject matter, we don`t speak that language anymore.
We speak Expert.
We have to remember how to speak People.
#BridgeTheLanguageGap #ThoughtLeadership #ThoughtLeader #SpeakTheirLanguage #IP #IntellectualProperty #MeaningfulWork #BodyOfWork #WeAreTheCultureMakers
#CultureMakersLanguageDilemma #Externalize #GetYourIdeasOutOfYourHeadAndIntoTheWorld #PutTheThoughtsBackInThoughtLeadership
Jun 10
Most of the people doing the *real* thought leadership work -
the ones in the mix with us, developing new practices, processes, ideas, solutions and challenging industry norms --
would cringe at the idea of calling themselves a thought leader.
Because the dominant narrative around `thought leadership` is about positioning, posturing and clout-chasing.
But that, IMHO, is fake thought leadership. That`s about manufacturing authority rather than earning it with a robust, methodologized, coherent body of work.
(No wonder we cringe.)
True thought leadership -- culture making! -- is about so much more than just standing on a stage or topping Google searches.
True thought leadership is about externalizing your ideas into a meaningful, systematic body of work.
Let`s get our ideas out of heads and into the world --
And let`s put the thoughts back in thought leadership.
#ThoughtLeadership #Externalize #MeaningfulWork #BuildYourBodyOfWork #WeAreTheCultureMakers #FakeThoughtLeader
Jun 9
