Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

On Women and POWER

Let's build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in ...

Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you ...

December 8 2019

on “lying to ourselves”. (I’m not so sure we do.)

This is your Sunday Love Letter.  Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls.  And ...

September 23 2019

nope, ‘Queen’ is not a feminist business model

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydev.wpengine.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...

May 31 2019

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...

May 17 2019

What it Means to Be a Culture Maker in Your Business and Media

On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

May 3 2018

Talking with My Hands and Trying to Be Good with Emelia

#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

A word. (And an excerpt from something that's dropping VERY soon 🔥)
Some of this was news to me but go Lola go!
This is my daughter Sophie and I at Lola’s graduation tonight. I cannot get my center part centered to save my life. But we give these glasses life.
Culture Making (aka Thought Leadership) Means Speaking *Their* Language⁠
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Culture Makers and Thought Leaders have a Language Dilemma and it is getting in the way of our work in the world.⁠
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Here's the invisible barrier in our IP & thought leadership:⁠
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We are practitioners. We are in mastery. We are in love with our subject matter. ⁠
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And so we speak Expert. ⁠
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We speak Nerd. ⁠
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We forget how to speak People.⁠
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And if there's not a bridge between those two languages, our people won't be able to hear us, find us or understand that we've got things that will help.⁠
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Because we're speaking a different language. ⁠
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And so we need to understand what the person --who we want to influence or who wants to learn from us-- wants, in their own words. ⁠
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We need to understand what THEY think the problem is (especially if we've come to a different conclusion).⁠
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We need to understand what it is they're trying to learn. ⁠
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We need to know what's going on in their life. ⁠
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We need to know the words that fall out of their mouth and then start using them, ourselves. ⁠
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We need to know intimately and forensically the person we're trying to influence or who wants to be influenced by our systems of thought.⁠
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And when we're over here in love with our subject matter, we don't speak that language anymore. ⁠
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We speak Expert. ⁠
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We have to remember how to speak People. ⁠
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#BridgeTheLanguageGap #ThoughtLeadership #ThoughtLeader #SpeakTheirLanguage #IP #IntellectualProperty #MeaningfulWork #BodyOfWork #WeAreTheCultureMakers⁠
#CultureMakersLanguageDilemma #Externalize #GetYourIdeasOutOfYourHeadAndIntoTheWorld #PutTheThoughtsBackInThoughtLeadership
Most of the people doing the *real* thought leadership work - ⁠
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the ones in the mix with us, developing new practices, processes, ideas, solutions and challenging industry norms --⁠
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would cringe at the idea of calling themselves a thought leader.⁠
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Because the dominant narrative around 'thought leadership' is about positioning, posturing and clout-chasing.⁠
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But that, IMHO, is fake thought leadership. That's about manufacturing authority rather than earning it with a robust, methodologized, coherent body of work. ⁠
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(No wonder we cringe.)⁠
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True thought leadership -- culture making! -- is about so much more than just standing on a stage or topping Google searches. ⁠
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True thought leadership is about externalizing your ideas into a meaningful, systematic body of work. ⁠
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Let's get our ideas out of heads and into the world --⁠
And let's put the thoughts back in thought leadership. ⁠
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#ThoughtLeadership #Externalize #MeaningfulWork #BuildYourBodyOfWork #WeAreTheCultureMakers #FakeThoughtLeader
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