Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising
04 Jan

The Female Lifestyle Empowerment Brand. An introduction.

empowermyth | Leadership | Marketing For Culture Makers | Power | The Female Lifestyle Empowerment Brand
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?
25 Mar

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"
11 Feb

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand
25 Jan

Not Enough Compensation in the World

December 8 2019

on “lying to ourselves”. (I’m not so sure we do.)

empowermyth,  Leadership,  Power,  Self Worth,  Shame,  Sunday Love Letter,  The Female Lifestyle Empowerment Brand,  We Are The Culture Makers

This is your Sunday Love Letter.  Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls.  And ...

September 23 2019

nope, ‘Queen’ is not a feminist business model

Business Tips for Culture Makers,  empowermyth,  Leadership,  Power,  Sunday Love Letter,  The Female Lifestyle Empowerment Brand

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydev.wpengine.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Copywriting,  empowermyth,  Leadership,  Power,  Self Worth,  Shame,  The Female Lifestyle Empowerment Brand,  Visibility,  We Are The Culture Makers

Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

Power,  Social Media,  Sunday Love Letter,  The Female Lifestyle Empowerment Brand,  Visibility

This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...

May 31 2019

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

Business Tips for Culture Makers,  Leadership,  Marketing For Culture Makers,  Power,  Social Media,  The Female Lifestyle Empowerment Brand,  Visibility,  We Are The Culture Makers

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...

May 17 2019

What it Means to Be a Culture Maker in Your Business and Media

Business Tips for Culture Makers,  Copywriting,  Leadership,  Marketing For Culture Makers,  Money,  Power,  Social Media,  The Female Lifestyle Empowerment Brand,  Visibility,  We Are The Culture Makers

On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

empowermyth,  Leadership,  Power,  The Female Lifestyle Empowerment Brand

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

May 3 2018

Talking with My Hands and Trying to Be Good with Emelia

Leadership,  Power,  The Female Lifestyle Empowerment Brand,  We Are The Culture Makers

#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

The Female Lifestyle Empowerment Brand

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 26 2018

“Prettiness is Not a Rent You Pay…” by Erin McKean

Power,  Self Worth,  Shame,  Social Media,  The Female Lifestyle Empowerment Brand

YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

kelly.diels

Once upon a time, many years ago, I bought a ...

View

Feb 8

Open
Once upon a time, many years ago, I bought a how-to-write-a-sales page course from Tara McMullin (@tara_mcmullin).⁠ ⁠ Here's what I still remember about that course: She explained that writing sales pages is easy & fast...⁠ ⁠ ...as long as you do the pre-thinking and pre-work. ⁠ ⁠ ***⁠ ⁠ Another time, I took a sales-writing course from Ramit Sethi. ⁠ ⁠ He walked us through his team's process for writing sales pages and I immediately realized that they do a STUNNING amount of research & pre-thinking to get ready to write the sales page. ⁠ ⁠ The better the thinking & pre-work, the more effective the sales page & result$.⁠ ⁠ ***⁠ ⁠ I also witnessed this in the work of Rachel Rodgers (@rachrodgersesq). ⁠ ⁠ In one of her courses, she assigned a 2-page worksheet that took me 3 WEEKS to get HALF-WAY through.⁠ ⁠ ***⁠ ⁠ All of these people run admirable, robust & profitable businesses.⁠ ⁠ IMHO, they're not achieving those results because of hacks or tactics; they're getting those results because of deep-thinking, dot-connecting, research & pre-work.⁠ ⁠ You know, overthinking it.⁠ ⁠ ***⁠ ⁠ The phrase "thought leader" is revealing.⁠ ⁠ What do we need to lead? THOUGHTS.⁠ ⁠ ***⁠ ⁠ I think most of instinctively know that deep-thinking is important for the creation of film scripts, books, philosophy, science, paintings.⁠ ⁠ I'm not so sure we're realizing how ESSENTIAL deep-thinking is to our business & career success, too.⁠ ⁠ Action without deep thinking is just activity. (Hello, 90% of social media!)⁠ ⁠ But action grounded in deep thinking is IMPACT.⁠ ⁠ Our job, then, is to USE our default to overthinking everything as a source of power in our businesses.⁠ ⁠ That means connecting the dots from our thoughts --> strategies ---> processes...and formalizing all of that into saleable frameworks & models.⁠ ⁠ Dear Overthinker, we were MADE for this game.⁠ ⁠ ⁠ ⁠ 🌺🌺🌺⁠ I'm Kelly Diels and I'm a researcher & teacher. I help culture-making entrepreneurs make #GoodMoney AND justice.⁠ ⁠ ⁠ ⁠

kelly.diels

the first live group call for We Are The Culture ...

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Feb 1

Open
the first live group call for We Are The Culture Makers TOMORROW...⁠⁠ ⁠⁠ ...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠ ⁠⁠ 🔥🔥🔥🔥🔥⁠ ⁠⁠ We Are The Culture Makers is self-help through a feminist lens, and it's a year of radical encouragement meant to help you⁠⁠ (1) unlearn the social conditioning keeping us in self-doubt ⁠⁠ (2) learn the power-building habits that can help you rise -- personally, and collectively ⁠ (3) Reshape your self-image and grow your self-confidence so you can MAKE POWER MOVES⁠ ⁠⁠ In other words: this is about getting out of shame and into power.⁠⁠ ⁠⁠ If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠ ⁠⁠ love + justice,⁠⁠ ⁠⁠ Kelly⁠⁠

kelly.diels

psssst...Wednesday is the last day to enrol in *We...

View

Jan 30

Open
psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠ ⁠ 🔥It's one part low-cost, online, group coaching...⁠ ⁠ 🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠ ⁠ 🔥One part feminist analysis....⁠ ⁠ 🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠ ⁠ 🔥And 100% pure jet fuel.⁠ ⁠ Use it to fuel your life, your career, your relationships and your impact.⁠ ⁠ Are you in? You can learn more using the link in profile @kelly.diels . ⁠ ⁠ love + justice,⁠ Kelly⁠ ⁠ ⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠

kelly.diels

I always feel a bit weird about these ...

View

Jan 26

Open
I always feel a bit weird about these 'last-call' posts.⁠⁠ ⁠⁠ Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠ ⁠⁠ Instead, this is a real deadline: ⁠⁠ the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠ ⁠⁠ ...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠ ⁠⁠ ***⁠⁠ ⁠⁠ Here's what you get in We Are The Culture Maker:⁠⁠ ⁠⁠ 🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠ ⁠⁠ 🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠ ⁠⁠ 🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠ ⁠ 🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠ ⁠⁠ 🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠ ⁠⁠ 🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠ ⁠⁠ All in all, it's a year of radical encouragement meant to help you⁠⁠ (1) unlearn the social conditioning keeping us in self-doubt ⁠⁠ (2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠ ⁠⁠ In other words: this is about getting out of shame and into power.⁠⁠ ⁠⁠ If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠ ⁠⁠ love + justice,⁠⁠ ⁠⁠ Kelly⁠⁠

kelly.diels

Once upon a time, many years ago, I bought a ...

View

Feb 8

Open
Once upon a time, many years ago, I bought a how-to-write-a-sales page course from Tara McMullin (@tara_mcmullin).⁠ ⁠ Here's what I still remember about that course: She explained that writing sales pages is easy & fast...⁠ ⁠ ...as long as you do the pre-thinking and pre-work. ⁠ ⁠ ***⁠ ⁠ Another time, I took a sales-writing course from Ramit Sethi. ⁠ ⁠ He walked us through his team's process for writing sales pages and I immediately realized that they do a STUNNING amount of research & pre-thinking to get ready to write the sales page. ⁠ ⁠ The better the thinking & pre-work, the more effective the sales page & result$.⁠ ⁠ ***⁠ ⁠ I also witnessed this in the work of Rachel Rodgers (@rachrodgersesq). ⁠ ⁠ In one of her courses, she assigned a 2-page worksheet that took me 3 WEEKS to get HALF-WAY through.⁠ ⁠ ***⁠ ⁠ All of these people run admirable, robust & profitable businesses.⁠ ⁠ IMHO, they're not achieving those results because of hacks or tactics; they're getting those results because of deep-thinking, dot-connecting, research & pre-work.⁠ ⁠ You know, overthinking it.⁠ ⁠ ***⁠ ⁠ The phrase "thought leader" is revealing.⁠ ⁠ What do we need to lead? THOUGHTS.⁠ ⁠ ***⁠ ⁠ I think most of instinctively know that deep-thinking is important for the creation of film scripts, books, philosophy, science, paintings.⁠ ⁠ I'm not so sure we're realizing how ESSENTIAL deep-thinking is to our business & career success, too.⁠ ⁠ Action without deep thinking is just activity. (Hello, 90% of social media!)⁠ ⁠ But action grounded in deep thinking is IMPACT.⁠ ⁠ Our job, then, is to USE our default to overthinking everything as a source of power in our businesses.⁠ ⁠ That means connecting the dots from our thoughts --> strategies ---> processes...and formalizing all of that into saleable frameworks & models.⁠ ⁠ Dear Overthinker, we were MADE for this game.⁠ ⁠ ⁠ ⁠ 🌺🌺🌺⁠ I'm Kelly Diels and I'm a researcher & teacher. I help culture-making entrepreneurs make #GoodMoney AND justice.⁠ ⁠ ⁠ ⁠

kelly.diels

the first live group call for We Are The Culture ...

View

Feb 1

Open
the first live group call for We Are The Culture Makers TOMORROW...⁠⁠ ⁠⁠ ...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠ ⁠⁠ 🔥🔥🔥🔥🔥⁠ ⁠⁠ We Are The Culture Makers is self-help through a feminist lens, and it's a year of radical encouragement meant to help you⁠⁠ (1) unlearn the social conditioning keeping us in self-doubt ⁠⁠ (2) learn the power-building habits that can help you rise -- personally, and collectively ⁠ (3) Reshape your self-image and grow your self-confidence so you can MAKE POWER MOVES⁠ ⁠⁠ In other words: this is about getting out of shame and into power.⁠⁠ ⁠⁠ If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠ ⁠⁠ love + justice,⁠⁠ ⁠⁠ Kelly⁠⁠

kelly.diels

psssst...Wednesday is the last day to enrol in *We...

View

Jan 30

Open
psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠ ⁠ 🔥It's one part low-cost, online, group coaching...⁠ ⁠ 🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠ ⁠ 🔥One part feminist analysis....⁠ ⁠ 🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠ ⁠ 🔥And 100% pure jet fuel.⁠ ⁠ Use it to fuel your life, your career, your relationships and your impact.⁠ ⁠ Are you in? You can learn more using the link in profile @kelly.diels . ⁠ ⁠ love + justice,⁠ Kelly⁠ ⁠ ⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠

kelly.diels

I always feel a bit weird about these ...

View

Jan 26

Open
I always feel a bit weird about these 'last-call' posts.⁠⁠ ⁠⁠ Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠ ⁠⁠ Instead, this is a real deadline: ⁠⁠ the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠ ⁠⁠ ...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠ ⁠⁠ ***⁠⁠ ⁠⁠ Here's what you get in We Are The Culture Maker:⁠⁠ ⁠⁠ 🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠ ⁠⁠ 🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠ ⁠⁠ 🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠ ⁠ 🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠ ⁠⁠ 🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠ ⁠⁠ 🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠ ⁠⁠ All in all, it's a year of radical encouragement meant to help you⁠⁠ (1) unlearn the social conditioning keeping us in self-doubt ⁠⁠ (2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠ ⁠⁠ In other words: this is about getting out of shame and into power.⁠⁠ ⁠⁠ If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠ ⁠⁠ love + justice,⁠⁠ ⁠⁠ Kelly⁠⁠