Female Lifestyle Empowerment Brand
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.


In Our Culture
Every Woman Is a Brand

Start here

The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...
on “lying to ourselves”. (I’m not so sure we do.)
This is your Sunday Love Letter. Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls. And ...
nope, ‘Queen’ is not a feminist business model
welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydev.wpengine.com: I'm teaching an online workshop on Saturday ...
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...
Who’s running our social media accounts? Us, or our social conditioning?
This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...
Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos
Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...
What it Means to Be a Culture Maker in Your Business and Media
On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...
Talking with My Hands and Trying to Be Good with Emelia
#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...
Sorry! The Lifestyle You Ordered is Currently Out of Stock
Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...
“Prettiness is Not a Rent You Pay…” by Erin McKean
YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...