Power

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

By Kelly Diels / May 18, 2016 /

Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.

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Pursuing Work-Life Balance Preserves the Status Quo

By Kelly Diels / April 21, 2016 /

Women are not failing to lean in and we’re not failing at work-life balance; work and life – which is to say, our society – are failing us.

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Not Every Man is a Patriarch. Not Every Patriarch is a Man.

By Kelly Diels / April 14, 2016 /

The Female Lifestyle Empowerment Brand is about a few people learning how to switch positions in the existing hierarchy: that hierarchy is white patriarchy.

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A Quick Note About Ambition and Women

By Kelly Diels / March 24, 2016 /

Women are the only ones shamed for being ambitious, and screw that. Ambition can be trained to serve your self-actualization and your great work.

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Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.

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cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

By Kelly Diels / February 11, 2016 /

“The feminist pendulum has swung too far” is a common argument but it is an error to lay the devaluation of the feminine at feminism’s door.

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The Price of Women’s Time, Because ‘Time is a Feminist Issue’

By Kelly Diels / January 31, 2016 / Comments Off on The Price of Women’s Time, Because ‘Time is a Feminist Issue’

I have zero desire to continue cosigning inequitable systems or unprotested problems with my unconscious contributions and my uncompensated time.

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The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

By Kelly Diels / January 25, 2016 /

Empowerment is when we are in community with each other and working collectively. Because there’s not enough compensation in the world for anything less.

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The Female Lifestyle Empowerment Brand. An introduction.

By Kelly Diels / January 4, 2016 /

The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.

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Women, Work, Creativity, Leisure and Time. Because Time is a Feminist Issue.

By Kelly Diels / December 28, 2015 /

It isn’t that women are refusing to do leisure right. It’s that we’re part of a system that requires our labour to make the leisure of others possible.

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