fbpx Skip to content

Five Egregious Internet Marketing No-Nos

five egregious internet marketing no-no's

Overall: consciously refuse to perpetuate or replicate in your marketing and sales funnels the authoritarian, predatory, oppressive and abusive dynamics you want to disrupt in the world.

  1. Do not rely on triggering or harnessing corrosive and destructive emotions like envy, fear and shame to manufacture your authority and sell products. It’s morally objectionable, generally speaking, but especially egregious when used on vulnerable or marginalized groups of people.
  2. Do not use false scarcity. It’s dishonest and creates an environment in which people have to make hasty, ill-considered decisions. If you’re engaging in coaching, spiritual- or empowerment-oriented work, that work is about fostering clarity, agency and good decisions; scarcity-based rushed decisions are precisely the opposite of that intent.
  3. Be very clear about your intent with free content and your sales funnel. If your intent is to be generous and accessible and offer your work even to people who are not able to purchase it, excellent. Sally forth. But do not engage in false reciprocity (the giving of many, many, many gifts in order to trigger a sense of obligation in the receiver) as a sort of grooming process to compel a sense of obligation-to-buy in your audience. That’s exactly how predators (and especially sexually exploitative predators) behave.
  4. Be very cautious – or refrain entirely – from inculcating (AKA brainwashing) particular value-based equations like if you aren’t ready for success, you won’t invest in my product; if you don’t buy this, you don’t love yourself; if you don’t do this program, you’re not willing to take the risk on yourself) around self-worth, faith and investment as a strategy for overcoming objections and reducing resistance to buying your product. That kind of value-intervention and reprogramming is what cults do.
  5. Do not appropriate the collective, progressive language of revolution or activism to align with people’s desire to truly make the world better and more just if (a) you’re not explicitly connecting the problems your audience has to their socioeconomic and political context and (b) not encouraging your people to do the same…and take action. Collective action. Because when you appropriate activism you devalue the sacrifice and bloody efforts of true activists and you use people’s desire for change in order to create fake movements that mimic change and feel like change but don’t create real change. Instead, you create ideological distractions, energy siphons and action cul-de-sacs.


This list is the product of my mulling/obsessing about The Female Lifestyle Empowerment Brand. A book is in the works.

I have a newsletter. I’m supposed to send it out every Sunday, but I have to admit that doesn’t always happen. But when it does, it’s good. I write about this kind of stuff.

Thank you for being here.


Kelly Diels teaches culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING -- your life, your industry, our world. (AKA Thought leadership for people who cringe at the phrase "thought leader".)  Her Sunday Love Letter can help you surface *your* unique method, step by step, week after week. www.kellydiels.com/subscribe

#intellectualproperty #infopreneur #WeAreTheCultureMakers

share the love

you might also like

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

flame dove flying from blue flire isolated on white background

Care is a 4-letter word. So is help.

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?
Scroll To Top