The Female Lifestyle Empowerment Brand

The Female Lifestyle Empowerment Brand: A Definition

By Kelly Diels / October 29, 2016 /

The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.

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the perfect woman, violence against women

“The Perfect Woman” is a form of Violence Against Women

By Kelly Diels / October 13, 2016 /

When we encourage or teach other women (or ourselves) to be The Perfect Woman, we are doing harm. The Perfect Woman is a form of violence against women.

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I’m Bored with Beauty and Body Love. I’d like to be Body Neutral.

By Kelly Diels / September 2, 2016 /

If I don’t hate myself then I don’t struggle to love myself, you know? I don’t want body love. I want to be free to be body neutral.

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Ivanka Trump is Calling All White Women

By Kelly Diels / July 22, 2016 /

The Trump campaign is using Ivanka’s “feminism,” and the language and promise of women’s liberation to advance and perpetuate injustice and a racist agenda.

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On Not Getting It and the Stay-Safe Sequence

By Kelly Diels / July 10, 2016 /

The stay-safe sequence isn’t news to black people. This is my husband and my son and I still didn’t get it. I was complicit. No More.

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Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

By Kelly Diels / June 26, 2016 /

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

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the link between our buying habits and our vote

By Kelly Diels / June 17, 2016 /

Likability, authority. Marketing designed to automatically trigger particular behaviours has political consequences: we get in the habit of obeying.

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Liking Someone Can Be Terrible Information

By Kelly Diels / May 30, 2016 /

When someone is trying to get us to like them and they have a commercial interest vested in us liking them, you need more information before proceeding.

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Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

By Kelly Diels / May 27, 2016 /

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

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on the abuse of reciprocity and women

By Kelly Diels / May 21, 2016 / Comments Off on on the abuse of reciprocity and women

When it comes to reciprocity, a justice lever, some of us activate the need to reciprocate in order to disproportionately advantage ourselves over others.

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