Links
links
Social Media For Culture Makers
You don't have to perform a caricature of yourself
AND
You don't have to be on the content treadmill.
Build yourself a perpetual-motion-machine instead.
In other words: learn a strategy & system for growing your reach & revenue, online.
Copywriting for Culture Makers
Learn a non-exploitative yet money-making system for writing sales copy that grows your business...
...no shame, blame, pain-points, fake authority or fake scarcity required.
- A year of group coaching -- 6 Drop-In Meetings per month
- NO MORE GETTING STUCK -- At least 60 sessions across the year so you can get feedback on your copy and business advice, when you need it
- 10 Video Modules with workbooks, transcripts & exercises to help you draft actual sales page, web copy & emails (no busy work! Each exercise is designed to produce written collateral that moves your business forward)
- 6 Bonus Modules on Business Essentials like Launching, List-building, Customer Intimacy, and more
- A Mighty Network peer community so you can stay in momentum & grow your networking ecosystem
For coaches, 1:1 service providers, leaders who offer group programs AND professional writers doing transformational work in the world
GOOD MONEY
Everything you need to know about pricing to FLOURISH.
- Business model calculations
- Economic justice strategies to bake into your pricing
- Dissolving money shame that's not yours to carry
- Regulating your nervous system around $$$
For 1:1 service providers and leaders who offer group programs.
A bundle of 3 courses + spreadsheet tool taught by Kelly Diels and Danielle Cohen.
Surface Your Methodology
You have a process composed of your skill-set and trainings across time
so let's bring it to the surface and name it
so you can explain it -- and SELL IT -- to other people.
FREE COURSE: 10 Days of Copywriting Tips
Learn artful tips for making your copywriting SING (and sell!)
Download your free 10-day email course & workbook here
FREE WORKBOOK: How NOT to be a 'Female Lifestyle Empowerment Brand'
Download your free workbook here
Business Tip for Culture Makers #731
Fonts are an Equity Issue
Blog post + two lists of fonts by under-represented makers. Read more here
Track Your Pro-Bono Hours and Culture-Making Metrics
Get the step-by-step guide and templates to create your own automation, here
Learn How to Leverage Your Line Items
Get the Selection Matrix
Read the Blog Post -->The money you're already spending on your business expenses can be leveraged to produce a positive social impact -- without spending an extra cent. Read More
Get the tool --> The Selection Matrix
Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative
I'm looking around at our empowerment spaces at the payment plans being offered and I'm seeing some arguably predatory practices. Here's what to do instead.
Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead
I believe there's a structural, systemic reason that women entrepreneurs often charge extra for accessing payment plans. But there IS a better way. Learn more.
Work With Me
flora
A Business Mastermind for Culture Makers*
*Also known as Founders, Authors, Artists, Coaches, Leaders,
Teachers and Healers
Next cohort: January 2023
FREE BUSINESS DEVELOPMENT TOOLS FOR CULTURE MAKERS
Learn to Write EFFECTIVE Copy
***that makes money & justice***
Without Shaming or Blaming Your Clients
We don`t have to like each other to learn from each other.
We don`t need to be BFFs
or even like each other
for me to respect you and your work.
Affection is a nice bonus. But it`s not a requirement.
There`s a way in which the fetishization of "sisterhood"
-- and the expectation that affection is a precondition for our movements and professional collaborations --
sets us up for disappointment and unnecessary conflict.
If we expect to experience sisterhood...
...if sisterhood is the basis of our movement
...and we find we don`t like our `sister` community members...
...then OF COURSE we will trash, exile and shun them.
We`ll make the people we don`t like the problem, when in fact the real problem is our unrealistic expectation of love-love-love all the time.
You know, `sisterhood`.
Because, once again: we do NOT have to like each other to learn from each other.
And...thank goodness.
Because the `thou shalt be likeable` conditioning that`s drilled into girls and women is one of the things constraining our lives and our voices.
Let`s get free of mandatory gendered likeability, everywhere -- including in our feminist communities.
It`s not about charm.
It`s about a mutual commitment to justice and a future in which we all flourish.
www.kellydiels.com
May 12
***Repeat, Repeat, Repeat***⠀
For years, my biz strategy was to constantly invent new programs and offers -- and then, on top of that, create all new launch material to go with them. ⠀
⠀
Then my folks would graduate and I`d have to invent a new thing for them.
Cue more new instructional content, more new social media posts, more new emails...⠀
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I was always inventing and working and overworking. ⠀
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I always had to deliver a new message. ⠀
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Relatedly: I was always scrambling for cash AND constantly on the verge of burn out.⠀
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But there`s a much easier, and more impactful way to get traction and sales.⠀
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*****Just do one thing and repeat it*****⠀
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Invent one course and all the launch material, and repeat it.
* NO NEW COURSES. Just repeat the same ones.⠀
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* Create a quarterly list-building activity and repeat it.
* The same challenge. The same webinar. The same promo posts and emails. REPEAT THEM.⠀
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* Develop your One True Marketing Message and repeat it, EVERYWHERE.⠀
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* Write a call-to-action for your social media posts and repeat it at the bottom of all of them, like a hemline. ⠀
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That`s how you get known for something. ⠀
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And when you pour ALL your energy into one thing, instead of many things, it grows.⠀
⠀
Instead of rolling 47 rocks up the hill, roll ONE...
...and see how much faster and easier it is to get where you want to go.⠀
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Want to flourish financially in your business without burning out? REPEAT YOURSELF.⠀
⠀
(See this post? I`ve published it many, many, MANY times. REPEAT YOURSELF.)
_____________⠀⠀
www.kellydiels.com
May 10
MONEY, WOMEN AND CARE
At the best of times, and always, there is a cultural expectation that women care.
That women care-give.
That women will lean in & help out & emotionally support & take care of everyone and everything.
On the one hand, that`s WONDERFUL.
Care is the glue that holds our societies, workplaces, families and relationships together. It is precious & ESSENTIAL and we should all be doing it (not just women).
Care & caregiving is one of the most valuable skills anyone can possess and contribute.
And yet...as a society, we devalue it.
We erase it from view.
We download it disproportionately onto the shoulders of women.
We make it a non-negotiable feature of being a woman.
Because this is a foundational belief of our society: that “Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world.
That belief is present all the time. It`s especially intense during social crisis when the needs of others are multiplied.
That`s why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs --especially if you do care work like teaching or coaching -- who have the AUDACITY to promote their work or charge for their services *when people need them most*.
How dare women ask for compensation when our collective unconscious belief about women dictates that they should be *volunteering* their care, time & services?!
If you are a women entrepreneur and receive that kind of pushback or outrage, please note that this is not actually about you, the quality of your work or your prices.
It is about the cultural mandate that women should care for free.
And we get to reject it.
____________________
www.kellydiels.com
image by @broobs.psd
May 5
Time to incubate an idea is essential for output…
...and allowing yourself that time is NOT procrastination.
And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing.
In fact, procrastination can be a source of good information.
In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer:
“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”
I’ve started using this as a point of discernment.
Sometimes I’ll outline a book or an essay…and then do.not.want.to.write one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider.
In those instances, maybe my procrastination is instructive.
Maybe if I don’t want to write about it, maybe it’s not for me to write.
Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book.
Maybe I need to reclaim and honour my no.
** No maybe about it.**
So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write.
Because procrastination can be GREAT information.
Listen to it. Leverage it.
***
I`m Kelly Diels and I write about women, power and culture-making. Want weekly doses of radical encouragement + make-shit-happen advice? You can subscribe to my #SundayLoveLetter with the link in profile -- and thank you!
#WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram
May 4
