Social Media For Culture Makers

You don't have to perform a caricature of yourself


You don't have to be on the content treadmill.

Build yourself a perpetual-motion-machine instead. 

In other words: learn a strategy & system for growing your reach & revenue, online.

12 Modules. 6 Group Coaching Sessions. $1,200 USD.

Payment Plans available.

We start April 17.

Copywriting for Culture Makers

Learn a non-exploitative yet money-making system for writing sales copy that grows your business... shame, blame, pain-points, fake authority or fake scarcity required.

  • A year of group coaching -- 6 Drop-In Meetings per month
  • NO MORE GETTING STUCK -- At least 60 sessions across the year so you can get feedback on your copy and business advice, when you need it
  • 10 Video Modules with workbooks, transcripts & exercises to help you draft actual sales page, web copy & emails (no busy work! Each exercise is designed to produce written collateral that moves your business forward)
  • 6 Bonus Modules on Business Essentials like Launching, List-building, Customer Intimacy, and more
  • A Mighty Network peer community so you can stay in momentum & grow your networking ecosystem

For coaches, 1:1 service providers, leaders who offer group programs AND professional writers doing transformational work in the world

Learn More Here.


Everything you need to know about pricing to FLOURISH.

  • Business model calculations
  • Economic justice strategies to bake into your pricing
  • Dissolving money shame that's not yours to carry
  • Regulating your nervous system  around $$$

For 1:1 service providers and leaders who offer group programs.

A bundle of 3 courses + spreadsheet tool taught by Kelly Diels and Danielle Cohen.

$300 USD. Get the course.

Surface Your Methodology

You have a process composed of your skill-set and trainings across time

so let's bring it to the surface and name it

so you can explain it -- and SELL IT -- to other people.

Get the Training!
FREE COURSE: 10 Days of Copywriting Tips

Learn artful tips for making your copywriting SING (and sell!)

Download your free 10-day  email course & workbook here


Download the matrix for comparing & evaluating business vendors, here

I invite you to read more of the backstory on how to leverage your line items, here.

Business Tip for Culture Makers #731

Fonts are an Equity Issue

Blog post + two lists of fonts by under-represented makers. Read more here

Track Your Pro-Bono Hours and Culture-Making Metrics

Get the step-by-step guide and templates to create your own automation, here

Learn How to Leverage Your Line Items

Get the Selection Matrix 

Read the Blog Post -->The money you're already spending on your business expenses can be leveraged to produce a positive social impact -- without spending an extra cent. Read More

Get the tool --> The Selection Matrix

Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

I'm looking around at our empowerment spaces at the payment plans being offered and I'm seeing some arguably predatory practices. Here's what to do instead.

Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

I believe there's a structural, systemic reason that women entrepreneurs often charge extra for accessing payment plans. But there IS a better way. Learn more.


Work With Me


A Business Mastermind for Culture Makers*

*Also known as Founders, Authors, Artists, Coaches, Leaders,
Teachers and Healers

Next cohort: January 2023

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Maybe long-term exploitation is why we feel anxious about money.⁠
No maybe about it.⁠
At the best of times, and always, there is a cultural expectation that women care. ⁠
That women care-give. ⁠
That women will lean in & help out & emotionally support & take care of everyone and everything.⁠
On the one hand, that's WONDERFUL. ⁠
Care is the glue that holds our societies, workplaces, families and relationships together. It is precious & ESSENTIAL and we should all be doing it (not just women). ⁠
Care &  caregiving is one of the most valuable skills anyone can possess and contribute.⁠
And a society, we devalue it. ⁠
We erase it from view. ⁠
We download it disproportionately onto the shoulders of women. ⁠
We make it a non-negotiable feature of being a woman. ⁠
Because this is a foundational belief of our society: that “Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world.⁠
That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.⁠
That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs --especially if you do care work like teaching or coaching -- who have the AUDACITY to promote their work or charge for their services *when people need them most*.⁠
How dare women ask for compensation when our collective unconscious belief about women dictates that they should be *volunteering* their care, time & services?! ⁠
If you are a women entrepreneur and receive that kind of pushback or outrage, please note that this is not actually about you, the quality of your work or your prices. ⁠
It is about the cultural mandate that women should care for free.⁠
And we get to reject it.⁠
image by @broobs.psd
Time to incubate an idea is essential for output…⁠
...and allowing yourself that time is NOT procrastination.⁠
And actual procrastination — as in, you have the idea fully cooked but do not want to sit your ass down and do it — might not always be a bad thing. ⁠
In fact, procrastination can be a source of good information. ⁠
In Antifragile, for example, Nassim Nicholas Taleb talks about the value of procrastination for a writer: ⁠
“If I defer writing a section, it must be eliminated. This is simple ethics: Why should I try to fool people by writing about a subject for which I feel no natural drive?”⁠
I’ve started using this as a point of discernment. ⁠
Sometimes I’ll outline a book or an essay…and then one chapter or section. Often it’s a topic I feel obliged to cover rather than excited to consider. ⁠
In those instances, maybe my procrastination is instructive. ⁠
Maybe if I don’t want to write about it, maybe it’s not for me to write. ⁠
Maybe it doesn’t really need to be written by me nor included in my essay/chapter/blog post/book. ⁠
Maybe I need to reclaim and honour my no. ⁠
** No maybe about it.**⁠
So now, if I’m procrastinating hard on a topic and it’s not fear of going into hard places but simple nope-don’t-wanna-do-it, I delete that section or chapter or letter and move on to what does interest me and what I DO want to write. ⁠
Because procrastination can be GREAT information. ⁠
Listen to it. Leverage it.⁠ ⁠
I'm Kelly Diels and I write about women, power and culture-making. Want weekly doses of radical encouragement + make-shit-happen advice? You can subscribe to my #SundayLoveLetter with the link in profile -- and thank you!⁠
#WeAreTheCultureMakers #bossmoves #makers #creatives #writersblock #procrastination #motivation #inspiration #perfectionism #artist #entrepreneur #writerslife #wrotetoday #amwriting #writer #writing #writersofinstagram
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