Business Tips for Culture Makers

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Business Tools

for Culture Makers

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

flora-flowers

And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

about-square-min-min

Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Read More

Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

Read More

Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

Read More

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

Read More

Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More
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Business Tip for Culture Makers #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.

Read More

Business Tip for Culture Makers #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Business Tip for Culture Makers: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

Read More

Business Tip for Culture Makers #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

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More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

Read More

Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More
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Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

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Business Tip for Culture Makers #314: Save Marketing You Love

March 12, 2018

Dear Culture Making Entrepreneurs: let’s learn from what we love.

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Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Business Tip for Culture Makers #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More
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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠
⁠
🔥It's one part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? You can learn more using the link in profile @kelly.diels . ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠
I always feel a bit weird about these 'last-call' posts.⁠⁠
⁠⁠
Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
⁠⁠
Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠
⁠⁠
***⁠⁠
⁠⁠
Here's what you get in We Are The Culture Maker:⁠⁠
⁠⁠
🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠
⁠⁠
🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
⁠⁠
🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠
⁠
🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠
⁠⁠
🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
⁠⁠
🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠
⁠⁠
All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠
Good morning. Happy New Year. I am rooting for you. Your dreams and desires and ambitions matter and they are NOT impossible.⁠
⁠
(The oracle Dolly Parton told us so.)⁠
⁠
Re: ambition and likeability.⁠
⁠
For YEARS I have been counselling culture-making women to break up with likability. It's such a critical self-development and culture-making skill that I dedicated an entire, month-long, 4-lesson module in one of my programs to grappling with likability and what a seductive, compelling, hard-to-avoid, BULLSHIT trap it is for women. ⁠
⁠
The pursuit of likability will eat your life and your dreams.⁠
⁠
And it is fruitless, anyways. ⁠
⁠
If you are in a body marked 'other' and actually grow any kind of personal power; if you cultivate your ambition and succeed in bringing a body of work into existence; if you occupy any space of influence or authority; if you have any kind of personal sovereignty and the resources or ability to protect yourself...⁠
⁠
...then the research shows* that you will pay a 'likability penalty'. In other words, people suddenly start perceiving you as less likeable and act accordingly. ⁠
⁠
So. All that swallowing the words we wanted to say, smiling brightly, tamping down our ambitions, playing small, making hostile systems function, and ensuring others feel comfortable when they don't care about our comfort...it was never going to work. It was never going get us where we wanted to go, personally or collectively. WHOLE. FLOURISHING.⁠
⁠
How about we...stop?⁠
⁠
How about we divest of the likeability performance and cultivate our desires, dreams, ambitions, pleasure and rest this year (and always!) instead?⁠
⁠
love + justice,⁠
⁠
Kelly⁠
⁠
#WeAreTheCultureMakers ⁠
#SelfHelpThroughAFeministLens⁠
⁠
* h/t @stefanieoconnell https://www.instagram.com/p/Cmt4ky1hijQ/
Several years ago I was interviewed by Morra Aarons-Mele (Women & Work) for her Hiding In The Bathroom podcast and she told me about a recruiting agency founded by women. ⁠
⁠
The founders interview people at lunch and at coffee, which means they spend a lot of their business money in restaurants. To leverage that spend for #economicjustice, they specifically resolved to eat and entertain at restaurants  owned by people with marginalized identities.⁠
⁠
A lightbulb went off in my head. ⁠
⁠
I own an online company so most of my expenses are software & apps, not restaurants. Still, I can do what that HR agency did. I can leverage my line items. I can select my software providers based on functionality AND culture-making criteria.⁠
⁠
If you’re an online business, there’s an opportunity here for you, too.⁠
⁠
Let’s say you need a social media scheduler. You’re comparing three or four options for their functionality. You can also look at their team & org chart to see if there are people of colour and women in executive leadership positions (and, and, and).⁠
⁠
You can make a list of things that matter to you and try to select providers that you WANT to invest in.⁠
⁠
Leveraging *what you’re already spending* is a simple step with big impact. It helps us invest in our communities AND it builds culture-making business practices into the day-to-day structure of your business.⁠
⁠
You can do this when you’re choosing new software AND you can review the existing providers in your business and see if they’re still the best fit (and iterate, iterate, iterate).⁠
⁠
We have a lot of power -- sometimes more than we even recognize -- and this is one of the ways we can use it to grow ourselves and our communities.⁠
⁠
Seeking to invest in what and WHO you want to grow is a way to leverage our own growth towards a social good.⁠
⁠
Let’s take each other with us as we rise.⁠
⁠
Because success can be collective. #LeverageYourLineItems⁠
⁠
PS I created a Selection Matrix you can use to compare and evaluate apps & software ⁠(link in bio @kelly.diels)⁠
⁠
PPS I map this out in greater detail in a blog post https://www.kellydiels.com/feminist-marketing-tool-220-apps-by-women-poc-founders/

psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠
⁠
🔥It's one part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? You can learn more using the link in profile @kelly.diels . ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠
I always feel a bit weird about these 'last-call' posts.⁠⁠
⁠⁠
Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
⁠⁠
Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠
⁠⁠
***⁠⁠
⁠⁠
Here's what you get in We Are The Culture Maker:⁠⁠
⁠⁠
🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠
⁠⁠
🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
⁠⁠
🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠
⁠
🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠
⁠⁠
🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
⁠⁠
🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠
⁠⁠
All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠
Good morning. Happy New Year. I am rooting for you. Your dreams and desires and ambitions matter and they are NOT impossible.⁠
⁠
(The oracle Dolly Parton told us so.)⁠
⁠
Re: ambition and likeability.⁠
⁠
For YEARS I have been counselling culture-making women to break up with likability. It's such a critical self-development and culture-making skill that I dedicated an entire, month-long, 4-lesson module in one of my programs to grappling with likability and what a seductive, compelling, hard-to-avoid, BULLSHIT trap it is for women. ⁠
⁠
The pursuit of likability will eat your life and your dreams.⁠
⁠
And it is fruitless, anyways. ⁠
⁠
If you are in a body marked 'other' and actually grow any kind of personal power; if you cultivate your ambition and succeed in bringing a body of work into existence; if you occupy any space of influence or authority; if you have any kind of personal sovereignty and the resources or ability to protect yourself...⁠
⁠
...then the research shows* that you will pay a 'likability penalty'. In other words, people suddenly start perceiving you as less likeable and act accordingly. ⁠
⁠
So. All that swallowing the words we wanted to say, smiling brightly, tamping down our ambitions, playing small, making hostile systems function, and ensuring others feel comfortable when they don't care about our comfort...it was never going to work. It was never going get us where we wanted to go, personally or collectively. WHOLE. FLOURISHING.⁠
⁠
How about we...stop?⁠
⁠
How about we divest of the likeability performance and cultivate our desires, dreams, ambitions, pleasure and rest this year (and always!) instead?⁠
⁠
love + justice,⁠
⁠
Kelly⁠
⁠
#WeAreTheCultureMakers ⁠
#SelfHelpThroughAFeministLens⁠
⁠
* h/t @stefanieoconnell https://www.instagram.com/p/Cmt4ky1hijQ/