Business Tips for Culture Makers

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Business Tools

for Culture Makers

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

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And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

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Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

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Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

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Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

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Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

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Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

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Business Tip for Culture Makers #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.

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Business Tip for Culture Makers #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

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Business Tip for Culture Makers: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

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Business Tip for Culture Makers #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

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More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

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Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

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Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

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Business Tip for Culture Makers #314: Save Marketing You Love

March 12, 2018

Dear Culture Making Entrepreneurs: let’s learn from what we love.

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Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

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Business Tip for Culture Makers #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Do not listen to the mean voices in your head: YOU ARE NOT A FLAKE.⁠
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And I doubt that we have 'shiny object syndrome'. ⁠
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IMHO, Multipassionate Makers study all.the.things because we are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
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🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
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🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
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That thing you've been making, intuitively: it's real. ⁠
There's a process and a framework there.⁠
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Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
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We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
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I call this process *Surfacing Your Methodology*. ⁠
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To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
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And then we need to name this wondrous thing you've created.⁠
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Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
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It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
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Mapping out and naming your methodology makes your work REAL. ⁠
(To you and to other people.)⁠
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It also makes it TEACHABLE.⁠
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And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
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Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
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*******⁠
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If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. ⁠
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Link in bio @kelly.diels⁠
or https://www.kellydiels.com/surface-your-methodology/⁠
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#multipassionate #multipotentialite #creativebusiness #consciousbusiness #coaching #intellectualproperty #shinyobjectsyndrome⁠
There have been whispers. ⁠
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(I was the one doing the whispering.)⁠
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And now it’s finally here. The new Good Money Alchemy:⁠
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A 4-month group coaching intensive for you to create a revenue breakthrough in your business without exploiting anyone — including you. ⁠
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After running the original self-study Good Money course twice this year, Danielle Cohen and I saw people getting incredible results.⁠
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Particularly those who showed up to the Bonus session Q+As and got laser-coaching from me and Danielle Cohen. ⁠
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We were over the moon (but not surprised) to hear folks say:⁠
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“I raised my prices and the package is selling.”⁠
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“I’m not overworking and the money is increasing!” ⁠
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“I no longer feel pulled in 1000 directions.” ⁠
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“My calendar is more on purpose, I know where to spend my time and effort.” ⁠
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“I’m not getting stuck, looping, or spiraling… I’m able to mobilize and move the needle forward!”⁠
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“I’m not overbooked and I’m making enough money.” ⁠
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“I have become my own source of truth. I no longer get knocked around by the trends or messages that tell me what my pricing and business should be doing.” ⁠
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----> “I know what to do and when to do it.” <------⁠
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But while we know the material in this course makes a big difference…⁠
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We also know that consistent, ongoing support is key. ⁠
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That’s why we turned Good Money into a 4-month group-coaching program we now call Good Money Alchemy. ⁠
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If you’ve ever  wanted to have Danielle and Kelly as your business coach, this is the program for you. ⁠
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I invite you to check out all that we’ve poured into the new and improved experience -- you'll get A LOT of time with us, so you can get **results**.⁠
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Pricing. Offers. Positioning. Through the lens of profits AND principles, from two seasoned, successful mentors.⁠
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Let's put the foundations for your good money breakthrough in place.⁠
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Your first group-coaching session is Nov 8. ⁠
I invite you to click the link in bio to learn more!⁠