Business Tips for Culture Makers

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Business Tools

for Culture Makers

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

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And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

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Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

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Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

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Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

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Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

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Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

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Business Tip for Culture Makers #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.

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Business Tip for Culture Makers #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

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Business Tip for Culture Makers: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

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Business Tip for Culture Makers #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

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More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

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Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

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Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

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Business Tip for Culture Makers #314: Save Marketing You Love

March 12, 2018

Dear Culture Making Entrepreneurs: let’s learn from what we love.

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Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

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Business Tip for Culture Makers #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your life-changing, culture-making power
  2. You have the inspiration + tools you need to bring something new to the world
Are you in?

You think you lack the time to create your course, but it’s really a money problem. 

You can’t take time away from your paid work to develop the course that would boost your income so you continue not making enough $$$ to take time to create... 

And ‘round and ‘round we go.

Back when I was working 7 days a week doing 1:1, I heard a famously rich entrepreneur explain how she did it: she took 8 weeks off her business to create her signature course.

The feeling I had? It was like when I was 36, having an identity crisis, and read Eat Pray Love. With 2 babies & no money for a year-long trip to countries starting with an "I", clearly massive life-change was not an option for me.

Ditto that course creation model. Utterly unattainable.

But I’m a rebel and I don’t take no for an answer from the system, the universe, my bank balance or my calendar.

So I developed three ways to build the transformational, money-making courses of my dreams WITHOUT taking an income hit I couldn’t afford to take.

I used it back then to escape the double bind/vicious cycle of no money/no time to create and I still use it to this day. 

(And that’s why I now have money AND time.)

In addition to making it possible to create courses without risking your rent, this method provides built-in, can’t fail accountability so you finish it sooner rather than later.

 **I have ADHD; I need this kind of healthy structure in my life or I will work endlessly on perfecting it or avoiding it instead of LAUNCHING IT**

I call my method *The Time-Bending, Get-Paid-To-Create, 3-Way Course Builder*.

BONUS: it works for workshops, trust offers, freebies, mid-ticket programs, high-ticket programs, and tiny-bite courses too. It doesn’t have to be THE SIGNATURE COURSE. But it can be 🙂

This is the method I teach in GOLDMINE, my 9-lesson program with 4 monthly live workshopping sessions that teaches you how to create courses even when you've got no time or money to create courses AND gets my expert eyes on your curriculum design & modules so you can make a jaw-dropping, traffic-stopping, clients-flinging-credit-cards-at-you program that FINALLY changes everything for you and your clients. DM me for details.
Willpower will NOT help you create more content, or courses, or or or.

And that’s because the research shows that willpower is a short term source of fuel that we quickly burn through.

Willpower is a kick-start, not a sustainer.

To get things done, we need a system for SUSTAINING and completing great work (not just starting it…)

There’s actual research about what DOES produce high-quality work, and it’s this:

It’s QUANTITY.

1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT

With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.

It’s counterintuitive, because we’re taught “Quality of over quantity” but the truth is that if you produce a lot, fast,your end work does NOT end up being mediocre, for 3 reasons:

1) You get better and better the more you produce, so your ‘mediocre’ is actually quite excellent, comparatively

2) You have more breakthrough ideas, and the quality of an idea will often outshine its presentation

3) Once you’ve got *something* to work with, you can quickly refine & polish it so it jumps up a few levels in excellence

All that to say: I developed The Externalize System for getting your out of your head and into the world that leverages your lack of time + quantity + frequency to produce influential work.

It now takes 45-90 minutes — sometimes less! — for me to write a week of social content & sales emails.

And it’s not because I became a faster writer. I’m actually a painfully slow writer.

It’s because now I have a totally different workflow (EXTERNALIZE!) for producing.

And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.

No willpower required.

DM me for details
FACTS. DM me to learn to rock the Externalize system for yourself so you can stop getting whipsawed by time, circumstance & the critical voices in your head and start transforming all those genius ideas of yours into finished work that makes a difference -- in your business AND in the lives of other people.