Business Tips for Culture Makers
FREE:
Business Tools
for Culture Makers
NOT interested in doing business as usual?
Good. Me neither.
The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brand) produce inequity and injustice…
…and we do NOT have to do it that way.
And…if we scrap the old, unjust business practices, what do we replace them with?
For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.
Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.
* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.
Click for different topics below
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
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In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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See also:
Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.
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Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.
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White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.
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Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
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See also:
I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.
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In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
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Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.
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When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.
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Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.
Read MoreSee also:
Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.
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Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”
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To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.
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This is about power as a healing, generative, life force.⠀
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This is about our ability to use that power to influence the direction of our lives and our culture.⠀
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This is about recognizing power dynamics and navigating them with care.⠀
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This is about growing our power to change our lives and our world.⠀
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This is about RADICAL ENCOURAGEMENT every step of the way.⠀
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This is about self-development through a collective, feminist lens.⠀
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This is about rising, together.⠀
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Because We Are The Culture Makers.⠀
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We Are The Culture Makers is a low-cost, high-impact power-building collective.⠀
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You get 10 live group coaching calls with Kelly Diels; 3 video trainings per month; 3 co-working sessions per month; and 3 live, guided meditations per month.
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We Are The Culture Makers is 12 months; it starts Jan 1; and it`s $100USD per month.
Join us? Link in profile @kelly.diels to learn more or
https://kellydiels.com/culturemaker/
Dec 11
Here`s what you get in We Are The Culture Makers 2024:
🔥Monthly group coaching calls with Kelly Diels-- drop in at either 9am PST or 4pm PST (or both!) the 3rd Thursday of the month
🔥 Learn my self-coaching tool, the TRUEx model, for getting out of shame and into your power -- on the spot, wherever you are
🔥3 video lessons each month on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likeability, Care, Work, Leadership and more
🔥3 Weekly Co-Working Sessions per month facilitated by Trevia Woods so you have time set aside in your schedule to watch your lessons & work on projects that truly matter to you
🔥3 Weekly Guided Meditation sessions per month to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou)
All in all, it`s a year of radical encouragement meant to help you
(1) unlearn the social conditioning keeping us in self-doubt
(2) learn the power-building habits that can help you rise -- personally, and collectively.
In other words: this is about getting out of shame and into power.
If that sounds like a fit for you, I invite you to sign up with the link in bio @kelly.diels -- and thank you!
love + justice,
Kelly Diels
Dec 7
Do not listen to the mean voices in your head: YOU ARE NOT A FLAKE.
And I doubt that we have `shiny object syndrome`.
IMHO, Multipassionate Makers study all.the.things because we are gathering the full range of tools and modalities needed to solve a complex social problem.
🌺What you are NOT doing: being flaky or distractible or indulging in `shiny object syndrome`.
🌺What you ARE doing: making a whole new thing. You`ve been synthesizing across traditions and intuitively developing a nuanced, sensitive methodology designed to produce a particular transformation.
That thing you`ve been making, intuitively: it`s real.
There`s a process and a framework there.
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.
We need to get it out of your muscle-memory and into a teachable, shareable system.
I call this process *Surfacing Your Methodology*.
To surface your methodology, we need to go in, determine the core set of skills you`re teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.
And then we need to name this wondrous thing you`ve created.
Once you name your methodology, you can see how everything you`ve trained in has led up to this, and prepared you for this work.
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)
Mapping out and naming your methodology makes your work REAL.
(To you and to other people.)
It also makes it TEACHABLE.
And that`s the point of all your seeking and learning and dreaming and doing, across time.
Because, dear Multipassionate Maker, you`re NOT spinning your wheels. You`re growing the solutions and institutions of the future.
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If you`d like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that.
Link in bio @kelly.diels
or https://www.kellydiels.com/surface-your-methodology/
#multipassionate #multipotentialite #creativebusiness #consciousbusiness #coaching #intellectualproperty #shinyobjectsyndrome
Nov 28
Every single culture-making entrepreneur I work with has a history of putting everyone else first.
Of putting movements and causes first.
We`ve been the ones taking care of everyone and everything we care about.
We`re the glue keeping it all together -- with our time, our care, and even our money.
Lots of times we sacrifice our own financial well-being to do the right thing for the causes and people we love.
And you know what?
I want us to be able to do MORE of the contributing and caring and creating change part...
...WITHOUT the martrydom/self-immolating piece.
I want us to have the $$$ we need to thrive AND contribute to our families & communities...
...but I want us to do it from a resourced place.
Not a place of suffering.
I want your financial well-being to be a non-negotiable priority,
NOT something you sacrifice.
That`s why Danielle Cohen and I developed Good Money Alchemy.
It`s for the entrepreneurs and service providers who do good in the world. We want you to make *Good* Money.
Because when you`re good, we`re all good.
love + justice,
Kelly
Good Money Alchemy is a 4-mo group coaching accelerator -- and we give the work to do DURING the calls so that you`re actually building out your new positioning, offer mix, and sales process during each meeting. This is not about indulging in learning; this is about DOING. Let`s go!
link in bio @kelly.diels to learn more. We start Nov 8
Oct 27
There have been whispers.
(I was the one doing the whispering.)
And now it’s finally here. The new Good Money Alchemy:
A 4-month group coaching intensive for you to create a revenue breakthrough in your business without exploiting anyone — including you.
After running the original self-study Good Money course twice this year, Danielle Cohen and I saw people getting incredible results.
Particularly those who showed up to the Bonus session Q+As and got laser-coaching from me and Danielle Cohen.
We were over the moon (but not surprised) to hear folks say:
“I raised my prices and the package is selling.”
“I’m not overworking and the money is increasing!”
“I no longer feel pulled in 1000 directions.”
“My calendar is more on purpose, I know where to spend my time and effort.”
“I’m not getting stuck, looping, or spiraling… I’m able to mobilize and move the needle forward!”
“I’m not overbooked and I’m making enough money.”
“I have become my own source of truth. I no longer get knocked around by the trends or messages that tell me what my pricing and business should be doing.”
----> “I know what to do and when to do it.” <------
But while we know the material in this course makes a big difference…
We also know that consistent, ongoing support is key.
That’s why we turned Good Money into a 4-month group-coaching program we now call Good Money Alchemy.
If you’ve ever wanted to have Danielle and Kelly as your business coach, this is the program for you.
I invite you to check out all that we’ve poured into the new and improved experience -- you`ll get A LOT of time with us, so you can get **results**.
Pricing. Offers. Positioning. Through the lens of profits AND principles, from two seasoned, successful mentors.
Let`s put the foundations for your good money breakthrough in place.
Your first group-coaching session is Nov 8.
I invite you to click the link in bio to learn more!
Oct 23
Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
Read MoreSee also:
Social Media for Culture Makers: The Certification Program