empowermyth
The Female Lifestyle Empowerment Brand is about a few people learning how to switch positions in the existing hierarchy: that hierarchy is white patriarchy.
The Female Lifestyle Empowerment Brand is a problematic ideology of ideal femininity sold to us by the entrepreneurs and leaders we most trust, and hire.
The Female Lifestyle Empowerment Brand is the new beauty myth. It’s a movement that stokes female insecurity and shame and then pretends to ameliorate it.
Empowerment is when we are in community with each other and working collectively. Because there’s not enough compensation in the world for anything less.
The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.
Caregiving isn’t only about what we do for each other in times of crisis. It’s not only needed when there’s a diagnosis.It’s what we need to rise, together.
Instead of trying to convince people that racism and sexism exist, let’s document, discuss and confront privilege. It’s uncomfortable but it provokes change.
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