empowermyth

On Women and POWER

By Kelly Diels / September 22, 2023 /

Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…

Read More

on “lying to ourselves”. (I’m not so sure we do.)

By Kelly Diels / December 8, 2019 /

“Lying to ourselves” is a lie. When we build our analysis about money and power, we can see through the lies — and that’s how we get free.

Read More

nope, ‘Queen’ is not a feminist business model

By Kelly Diels / September 23, 2019 /

We need to aspire to be feminist entrepreneurs and leaders and CULTURE MAKERS who take care of each other rather than exploit and prey on each other.

Read More

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

By Kelly Diels / August 11, 2019 /

How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.

Read More

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

By Kelly Diels / July 30, 2018 / Comments Off on Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Through their books, coaching institutes, classes, and workshops, men’s rights activists have trained MANY women’s life coaches and “empowerment” leaders.

Read More

What Looks Like Personal Choices are Often Framed Up for Us By Society

By Kelly Diels / June 19, 2018 / Comments Off on What Looks Like Personal Choices are Often Framed Up for Us By Society

The way we use our time is predetermined and overdetermined by our society and gender roles, and society frames our productivity as “personal choices.”

Read More

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

By Kelly Diels / April 25, 2018 /

I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave

Read More

Business Tip for Culture Makers #421: Ditch the Makeover Myth

By Kelly Diels / April 21, 2018 / Comments Off on Business Tip for Culture Makers #421: Ditch the Makeover Myth

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

By Kelly Diels / May 18, 2016 /

Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.

Read More

Pursuing Work-Life Balance Preserves the Status Quo

By Kelly Diels / April 21, 2016 /

Women are not failing to lean in and we’re not failing at work-life balance; work and life – which is to say, our society – are failing us.

Read More