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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Recent

FLEB Marketing Tactic #8 Safe Status Quo Imagery

Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.

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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.

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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.

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FLEB Marketing Tactic #5 Weaponized White Femininity

Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.

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FLEB Marketing Tactic #4 Predatory Payment Plans

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

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FLEB Marketing Tactic #3 Male Approval

Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.

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FLEB Marketing Tactic #2 Fake Scarcity

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Once upon a time, many years ago, I bought a how-to-write-a-sales page course from Tara McMullin (@tara_mcmullin).⁠
⁠
Here's what I still remember about that course: She explained that writing sales pages is easy & fast...⁠
⁠
...as long as you do the pre-thinking and pre-work. ⁠
⁠
***⁠
⁠
Another time, I took a sales-writing course from Ramit Sethi. ⁠
⁠
He walked us through his team's process for writing sales pages and I immediately realized that they do a STUNNING amount of research & pre-thinking to get ready to write the sales page. ⁠
⁠
The better the thinking & pre-work, the more effective the sales page & result$.⁠
⁠
***⁠
⁠
I also witnessed this in the work of Rachel Rodgers (@rachrodgersesq). ⁠
⁠
In one of her courses, she assigned a 2-page worksheet that took me 3 WEEKS to get HALF-WAY through.⁠
⁠
***⁠
⁠
All of these people run admirable, robust & profitable businesses.⁠
⁠
IMHO, they're not achieving those results because of hacks or tactics; they're getting those results because of deep-thinking, dot-connecting, research & pre-work.⁠
⁠
You know, overthinking it.⁠
⁠
***⁠
⁠
The phrase "thought leader" is revealing.⁠
⁠
What do we need to lead? THOUGHTS.⁠
⁠
***⁠
⁠
I think most of instinctively know that deep-thinking is important for the creation of film scripts, books, philosophy, science, paintings.⁠
⁠
I'm not so sure we're realizing how ESSENTIAL deep-thinking is to our business & career success, too.⁠
⁠
Action without deep thinking is just activity. (Hello, 90% of social media!)⁠
⁠
But action grounded in deep thinking is IMPACT.⁠
⁠
Our job, then, is to USE our default to overthinking everything as a source of power in our businesses.⁠
⁠
That means connecting the dots from our thoughts --> strategies ---> processes...and formalizing all of that into saleable frameworks & models.⁠
⁠
Dear Overthinker, we were MADE for this game.⁠
⁠
⁠
⁠
🌺🌺🌺⁠
I'm Kelly Diels and I'm a researcher & teacher. I help culture-making entrepreneurs make #GoodMoney AND justice.⁠
⁠
⁠
⁠
the first live group call for We Are The Culture Makers TOMORROW...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠
⁠⁠
🔥🔥🔥🔥🔥⁠
⁠⁠
We Are The Culture Makers is self-help through a feminist lens, and it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively ⁠
(3) Reshape your self-image and grow your self-confidence so you can MAKE POWER MOVES⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠
psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠
⁠
🔥It's one part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? You can learn more using the link in profile @kelly.diels . ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠
I always feel a bit weird about these 'last-call' posts.⁠⁠
⁠⁠
Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
⁠⁠
Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠
⁠⁠
***⁠⁠
⁠⁠
Here's what you get in We Are The Culture Maker:⁠⁠
⁠⁠
🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠
⁠⁠
🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
⁠⁠
🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠
⁠
🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠
⁠⁠
🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
⁠⁠
🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠
⁠⁠
All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠

Once upon a time, many years ago, I bought a how-to-write-a-sales page course from Tara McMullin (@tara_mcmullin).⁠
⁠
Here's what I still remember about that course: She explained that writing sales pages is easy & fast...⁠
⁠
...as long as you do the pre-thinking and pre-work. ⁠
⁠
***⁠
⁠
Another time, I took a sales-writing course from Ramit Sethi. ⁠
⁠
He walked us through his team's process for writing sales pages and I immediately realized that they do a STUNNING amount of research & pre-thinking to get ready to write the sales page. ⁠
⁠
The better the thinking & pre-work, the more effective the sales page & result$.⁠
⁠
***⁠
⁠
I also witnessed this in the work of Rachel Rodgers (@rachrodgersesq). ⁠
⁠
In one of her courses, she assigned a 2-page worksheet that took me 3 WEEKS to get HALF-WAY through.⁠
⁠
***⁠
⁠
All of these people run admirable, robust & profitable businesses.⁠
⁠
IMHO, they're not achieving those results because of hacks or tactics; they're getting those results because of deep-thinking, dot-connecting, research & pre-work.⁠
⁠
You know, overthinking it.⁠
⁠
***⁠
⁠
The phrase "thought leader" is revealing.⁠
⁠
What do we need to lead? THOUGHTS.⁠
⁠
***⁠
⁠
I think most of instinctively know that deep-thinking is important for the creation of film scripts, books, philosophy, science, paintings.⁠
⁠
I'm not so sure we're realizing how ESSENTIAL deep-thinking is to our business & career success, too.⁠
⁠
Action without deep thinking is just activity. (Hello, 90% of social media!)⁠
⁠
But action grounded in deep thinking is IMPACT.⁠
⁠
Our job, then, is to USE our default to overthinking everything as a source of power in our businesses.⁠
⁠
That means connecting the dots from our thoughts --> strategies ---> processes...and formalizing all of that into saleable frameworks & models.⁠
⁠
Dear Overthinker, we were MADE for this game.⁠
⁠
⁠
⁠
🌺🌺🌺⁠
I'm Kelly Diels and I'm a researcher & teacher. I help culture-making entrepreneurs make #GoodMoney AND justice.⁠
⁠
⁠
⁠
the first live group call for We Are The Culture Makers TOMORROW...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that today is the day :)⁠⁠
⁠⁠
🔥🔥🔥🔥🔥⁠
⁠⁠
We Are The Culture Makers is self-help through a feminist lens, and it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively ⁠
(3) Reshape your self-image and grow your self-confidence so you can MAKE POWER MOVES⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠
psssst...Wednesday is the last day to enrol in *We Are The Culture Makers 2023*.⁠
⁠
🔥It's one part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? You can learn more using the link in profile @kelly.diels . ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠ #feministclass #feministtraining #feministworkshop #feministcoaching⁠
I always feel a bit weird about these 'last-call' posts.⁠⁠
⁠⁠
Please know this isn't 'fake scarcity' or fake pressure to get you to sign up (I wholeheartedly OPPOSE those tactics). ⁠⁠
⁠⁠
Instead, this is a real deadline: ⁠⁠
the first live group call for We Are The Culture Makers is next Thursday, Feb 2...⁠⁠
⁠⁠
...so if you've been thinking you want to join, this is your loving reminder that this is the week to do that :)⁠⁠
⁠⁠
***⁠⁠
⁠⁠
Here's what you get in We Are The Culture Maker:⁠⁠
⁠⁠
🔥6 group calls⁠ per month -- drop in at either 9am PST or 4pm PST (or both!) on Thursdays⁠⁠ in Weeks 1-3 each month⁠
⁠⁠
🔥 Learn my self-coaching tool, the TRUEX framework, for getting out of shame and into your power -- on the spot, wherever you are⁠⁠
⁠⁠
🔥3 video lessons each month (and sometimes more) on how to create new realities for yourself (and all of us!) around fraught issues like Power, Time, Money, Body, Likability, Care, Work, Leadership and more⁠⁠
⁠
🔥Weekly Co-Working Sessions⁠ you can drop into so you have time set aside in your schedule to work on projects that truly matter to you⁠⁠
⁠⁠
🔥Weekly, live Guided Meditation sessions to calm your central nervous system and bolster your spirit, taught by yoga breathing & meditation teacher Ntathu Allen⁠ (Find Ntathu at https://www.yogainspires.co.uk and @yogainspiresyou⁠)⁠⁠
⁠⁠
🔥Online Mighty Networks group so you can get to know people in the group and make meaningful connections. This space is lovingly & fiercely facilitated by community-builder Trevia Woods⁠. (Find Trevia at https://www.manytreeslifeway.com and @trevia_woods⁠)⁠⁠
⁠⁠
All in all, it's a year of radical encouragement meant to help you⁠⁠
(1) unlearn the social conditioning keeping us in self-doubt ⁠⁠
(2) learn the power-building habits that can help you rise -- personally, and collectively.⁠⁠
⁠⁠
In other words: this is about getting out of shame and into power.⁠⁠
⁠⁠
If that sounds like a fit for you, I invite you to sign up with the link in profile @kelly.diels -- and thank you!⁠⁠
⁠⁠
love + justice,⁠⁠
⁠⁠
Kelly⁠⁠