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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

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FLEB Marketing Tactic #8 Safe Status Quo Imagery

Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.

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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.

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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.

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FLEB Marketing Tactic #5 Weaponized White Femininity

Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.

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FLEB Marketing Tactic #4 Predatory Payment Plans

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

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FLEB Marketing Tactic #3 Male Approval

Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.

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FLEB Marketing Tactic #2 Fake Scarcity

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

**We Are Growing The Institutions of The Future** ⁠
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I believe in the culture makers.⁠
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It might not feel like it, but right now -- at our home offices, tiny studios, kitchen tables, massage tables, hot desks, in our garages -- we are growing the institutions of the future.⁠
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Many of our most politically significant national organizations started off in someone's living room as a mutual aid society.⁠
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Many a movement kicked off as a meeting around a kitchen table.⁠
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A whole lot of businesses get started at kitchen tables, too -- or in garages.⁠
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And then they grow into culture-shaping, culture-making institutions.⁠
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So....what you're doing right now really matters. ⁠
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The challenge for culture-making entrepreneurs is that a lot of the tools for growing businesses + audiences are NOT tools we want to carry into the future.⁠
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Take status quo marketing, for example. ⁠
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Being visible and marketing are game-changing business skills-- ones we need to get our messages out into the world, make sales, and grow.⁠
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AND...mainstream marketing systems use shaming and subconscious triggers to get people to buy. ⁠
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They leverage pain & scarcity so people will buy to 'solve' the problem.⁠
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Using high-risk "persuasion" tactics and mental/social triggers is something mainstream marketers brag about (!!!!) and teach.⁠
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This is the NORM.⁠
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These are all dominance tactics. And dominance is not a practice I plan to carry into the future.⁠
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We do NOT have to pour oppressive practices into the foundations of our future institutions.⁠
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That's why I know that developing new-world business practices, through a systemic lens,  is necessary. ⁠
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Learning how to message + grow audiences and sales IS important for our businesses right now AND for the institutions we're growing.⁠
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That's why I teach business through a systemic, feminist lens -- so we have the tools we need to rise & thrive, right now... ...AND in the better future we're growing, together.⁠
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Let's make money AND justice.⁠
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#WeAreTheCultureMakers⁠
www.kellydiels.com⁠
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Maybe long-term exploitation is why we feel anxious about money.⁠
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No maybe about it.⁠
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#moneyANDjustice⁠
---⁠
www.kellydiels.com