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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

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FLEB Marketing Tactic #3 Male Approval

Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.

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FLEB Marketing Tactic #2 Fake Scarcity

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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for when your contribution or leadership isn’t being acknowledged…

“Leaders Eat Last” as a leadership concept is novel to Simon Sinek but it is the ordinary, unsung leadership habit of most mothers and community-builders

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What if…Trashing is about Redistributing Power in our Community?

Trashing is a power struggle triggered by “status dissatisfaction”. There’s a gap between someone’s capabilities and the attention they’re {not} getting

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Procrastination: 4 counterintuitive insights that might help you feel a LOT better about yourself

Sometimes procrastination is a creative and business ASSET. Here are four counterintuitive insights about procrastination that will help you leverage it.

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Clear The Way! (A Culture-Making Tool.)

Clearing the way means looking for the daily road-blocks and friction and clearing internalized limits and biases that block personal power.

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Your method is the seed of ALL your intellectual property and the foundation of your entire business.
Learn how to write money-making copy without exploiting your clients.

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Launches can be the steady, life-giving heartbeat of your business, without being a nightmare.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Fat Girl*,⁠
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Go ahead and get the photos.⁠
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Treat yourself like a work of art.⁠
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🌺Because you are.🌺⁠
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love + justice,⁠
Kelly⁠
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*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo⁠
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⁠PS if you're ready to be unapologetic about what you want and what you need from your business, I encourage you to check out BESPOKE. link in bio @kelly.diels⁠
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#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment ⁠
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photos by @daniellecohenphotography⁠
Yes, we can learn so much from the examples of people who’ve done innovative, enduring, culture-changing work...

AND.

The examples of iconic culture makers can also be object lessons in what NOT to do in our work and world we’re co-creating.

Don’t let the optics (esp of righteousness) do the thinking for us. 

#chanel #thenewlook #dior 
kellydiels.com
Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠