Blog
Recent
FLEB Marketing Tactic #3 Male Approval
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.
FLEB Marketing Tactic #2 Fake Scarcity
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
FLEB Marketing Tactic #1 Fake Authority
Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
What is Female Lifestyle Empowerment Brand? (FLEB)
The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead
In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
for when your contribution or leadership isn’t being acknowledged…
“Leaders Eat Last” as a leadership concept is novel to Simon Sinek but it is the ordinary, unsung leadership habit of most mothers and community-builders
What if…Trashing is about Redistributing Power in our Community?
Trashing is a power struggle triggered by “status dissatisfaction”. There’s a gap between someone’s capabilities and the attention they’re {not} getting
Procrastination: 4 counterintuitive insights that might help you feel a LOT better about yourself
Sometimes procrastination is a creative and business ASSET. Here are four counterintuitive insights about procrastination that will help you leverage it.
Clear The Way! (A Culture-Making Tool.)
Clearing the way means looking for the daily road-blocks and friction and clearing internalized limits and biases that block personal power.