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August vs The Bike
A Real-Life Fable About Rage and Getting Shit Done This story is from one of my Sunday Love Letters. If you’d like to get weekly missives like this in your inbox, I invite you to subscribe, here. The church on Young Street, one block from City Hall and kitty-corner to the Chinese restaurant that blew…
Be The Imposter
I want to challenge the negative stigma surrounding the Impostor Complex and suggest that maybe it can actually become a professional asset. (No maybe about it.) Being an outsider or feeling unqualified can lead to fresh, innovative perspectives that stand out in any field. I propose that we embrace our inner imposter for what it is, a path to originality (and Power)!
Is Baby Reindeer Fatphobic?
Is Baby Reindeer fatphobic? I’m unpacking the portrayal of fatness in Richard Gadd’s hit series ‘Baby Reindeer,’ addressing societal biases and the importance of nuanced storytelling that goes beyond stereotypes and tropes. I analyze whether or not fatness (and fatphobia) is used as a character device or an engine to propel the series; how camera angles do or do not contribute to fatphobia; and how these cinematic choices intersect with social norms and beliefs.
What Baby Reindeer Taught Me About Art, Excellence and Culture Making
Baby Reindeer is an incredible Netflix Series, by Richard Gadd — unflinching, complicated, compelling. Using this work of art and Gadd’s creative approach as a lens, I walk you through the lessons that thought leaders, creators, entrepreneurs and artists can extract and apply to their own culture-making bodies of work and intellectual property.
Meaningful Bodies of Work Require “Base Hits”
3 Surprising Key Activities for Thought Leaders that are NOT a Distraction From Your Work…including social media (SHOCKING, right?). In fact, social media & self promotion can be a lab for your thought work rather than a time-suck. Read more to find out how.
Solidarity and the Perils of Sisterhood
This is a transcript of a teaching from We Are The Culture Makers I think we need to be careful using words like “community” and “sisterhood.” That kind of language and those kinds of concepts evoke really positive feelings that can create false expectations of kinship, similarity and safety — and that’s how people end…
On Women and POWER
Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…
Actually, I’m a Huge Fan of Gatekeeping
This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…
Just Because It’s Needed Doesn’t Mean You’re The One To Do It
Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…
Why Online Groups Might Not Be That Great For Us
I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…
Look, I`ve consumed ALL THE ADVICE about getting free of perfectionism.
It mostly boils down to "embrace imperfection!"
But "embracing imperfection" still seems to imply it`s a come-down.
Like, perfection is still out there, just not for you.
Trying to be ok with imperfection doesn`t make it less of a goal; now it`s a desire I`m supposed to gaslight myself out of.
Does.Not.Work.
There’s actual research about what DOES produce high-quality work, and it`s not endless fiddling & overthinking.
It`s QUANTITY.
1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT
With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.
And in this workflow, I don`t `embrace imperfection` as a concession; I deliberately CHOOSE to produce something mediocre.
It`s not a come-down. It`s THE GOAL.
It`s a subtle mindset-shift, but an important one.
I"m not betraying my standards or letting myself down; I`m producing to the brief!
But even though that`s the brief, my end work does NOT end up being mediocre, for 3 reasons:
1) I get better & better the more I produce, so my `mediocre` is actually quite excellent
2) I have more breakthrough ideas PLUS the quality of an idea will often outshine its presentation
3) Once I`ve got *something* to work with, I can quickly refine & polish it so it jumps up a few levels in quality
All that to say: I developed The Externalize System for getting my ideas out of my head and into the world leveraging deliberate mediocrity (no defeat! you`re producing to the brief!), lack of time, plus frequency to produce influential work.
It now takes me 45-90 minutes -- sometimes less! -- to write a week of social content & sales emails.
And it`s not because I became a faster writer. I`m actually a painfully slow writer.
It`s because now I have a totally different workflow (EXTERNALIZE!) for producing.
And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.
No perfectionism required.
DM me for details
Oct 21
The REAL problem getting in the way of your revenue breakthrough is not knowing what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here’s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you’ve got the exact solution they’ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That’s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is TOMORROW Fri October 18 so today’s the day to join!)
DM me for details
Oct 17
The algorithm is NOT why your clients aren’t buying.
And it`s not that you need to buy ads, either (yet).
Pro-tip: Never buy FB or IG ads UNTIL you have proof your organic message is working (sales are the proof!), because more eyes on an off-point message won`t make you more money. It will just waste it.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
Here`s how you shift this, fast:
💰️⚡️🥂Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language using the *Speak Client so You Get Clients System* that turns your readers into buyers & your offers into REVENUE
💰️⚡️🥂Systematically name out every step & tool in your method with hell-yes let-me-buy-it-right-now language using the *Name It Money Framework* so that your client knows, at every step, that you`ve got the exact solution they`ve been seeking
💰️⚡️🥂Stop over-posting random content and start using the exact post/email recipe (the Social Money System Frameworks & Templates) that delivers non-stop sales and then use that winning system, over and over again
That`s how you make your message so strategic, precise and magnetic that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
...and you never have to fret about the algorithm again (it was never the problem; it was always the message) while getting more payment notifications.
This is the work I do with you in my on-demand training, THE MONEY MESSAGING BUNDLE, and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first mastermind meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 16
The algorithm is NOT why your clients aren’t buying.
The algorithm could be obsessed with you and you could buy all the ads in the world but if your message is off, your sales won’t increase no matter how many people see it.
The REAL problem is that you don’t know what your client is trying to buy and the exact words that get them thinking HELL YES THIS IS THE ONE, SIGN ME UP.
And that’s the reason you’re creating content and getting crickets instead of sales and trying all the marketing things but still not generating the revenue your work deserves.
When you KNOW with forensic precision exactly what inspires your clients to buy and dial in your messaging to deliver that and only that, here’s what happens:
You do NOT need to fret about what the algorithms are doing or how to boost likes and engagement —
You do NOT need to post every day or several times a day —
You do NOT need to constantly be thinking up new ideas for content —
And you also do NOT need a creativity-assassinating Annual Content Calendar (thank goodness!).
Instead, your message can be so strategic and use such precise language that your dream clients sign up on the spot and pay in full *right now* instead of 10 months from now…
Listen, I was experiencing ALL of those things.
But then I combined two of my content frameworks and added some hot new elements and this new system has added pure jet fuel to my sales & revenue.
I’m adding $2K - $3K a week in ADDITIONAL, NEW revenue from brand-new clients who’ve never bought from me before, and they’re signing up on the spot from my content instead of months or years later.
My MONEY MESSAGING system & content frameworks speaks to clients so directly that I don’t have to fret about the algorithm (it was never the problem; it was always my message) while also delivering way more payment notifications :)
This is the work I do in my on-demand training, THE MONEY MESSAGING BUNDLE and in my high-proximity, high-accountability, get-shit-done program, THE MONEY MESSAGING MASTERMIND.
(Our first meeting is on Fri October 18 so there’s still time to get in on it!)
DM me for details.
Oct 15
The problem is NOT that you don`t have enough time to create content.
The problem is that you`re creating the wrong kind of content so you’re not getting sales, and that`s why it feels like a giant waste of time...and if there`s no ROI then why would you bother or even enjoy it?!
Having PROVEN content recipes you can quickly default to-- ones that you know actually make money -- is how you STOP waking up in the morning feeling pressured to post but not sure what to post; STOP spending hours writing & designing from scratch; and STOP hearing crickets after you finally do post...
These days I spend less time creating content than I used to AND I enjoy myself a lot more, because I use my precisely designed sales recipes that convert like clockwork...
...and so I make money off every single post & email.
(I calculated my ROI this week, and for every hour I spent creating content, I made +$2,200. And that? Well that I can *always* find time for that AND enjoy myself while I do it.)
But most entrepreneurs do NOT have content sales recipes that they can default to, over and over again, that ALWAYS generate cash.
Here`s how you change that up, fast:
* Forensically investigate and uncover what your client actually wants to buy. (A lot of us are so in love with our subject matter that we lose track of what the client actually wants and how to talk to them!). Then take that Client Insight to develop irresistible copy blocks using the *Speak Client so You Get Clients System* that turns your readers into buyers and your offers into REVENUE
* Stop over-posting random content and start using the exact content sales recipes (The Name It Money & Social Money Frameworks & templates) that deliver non-stop sales notifications (ka-ching!).
That’s how you stop having to dredge up the motivation to post, scramble for new ideas, throw spaghetti-at-the-wall, overthink, overpost, spend your life on IG or be tethered to your laptop sending emails ‘til you drop…
…and start turning your content into cash. CONSISTENTLY.
This is the work I do in my Name It Money and Social Money programs, and my high-proximity space, The Money Messaging MASTERMIND (starts 10/14). DM for details.
Oct 4
