Business Tips for Culture Makers
Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.
I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave
In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
Dear Culture Making Entrepreneurs: let’s learn from what we love.
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”
To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.
When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.