Business Tips for Culture Makers

FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

By Kelly Diels / July 15, 2020 /

Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.

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FLEB Marketing Tactic #5 Weaponized White Femininity

By Kelly Diels / July 14, 2020 /

Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.

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FLEB Marketing Tactic #4 Predatory Payment Plans

By Kelly Diels / July 13, 2020 /

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

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FLEB Marketing Tactic #3 Male Approval

By Kelly Diels / July 12, 2020 /

Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.

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FLEB Marketing Tactic #2 Fake Scarcity

By Kelly Diels / July 11, 2020 /

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

By Kelly Diels / July 10, 2020 /

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

By Kelly Diels / July 9, 2020 /

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

By Kelly Diels / June 11, 2020 /

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

By Kelly Diels / May 24, 2020 /

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Clear The Way! (A Culture-Making Tool.)

By Kelly Diels / January 12, 2020 /

Clearing the way means looking for the daily road-blocks and friction and clearing internalized limits and biases that block personal power.

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