Social Media

confessions about “calling in”

By Kelly Diels / December 20, 2016 /

Calling In is a refinement conversation we have with people who have a documented history of doing intersectional justice work — not for people who don’t.

Getting Naked, Getting Paid, and Empowerment AKA It’s NOT Only About Your Intentions

By Kelly Diels / November 28, 2016 /

Just because a woman who has what a lot of us want tells us what she does is empowering doesn’t make it so. Discerning between impact and intentions is key.

The Female Lifestyle Empowerment Brand: A Definition

By Kelly Diels / October 29, 2016 /

The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

By Kelly Diels / May 18, 2016 /

Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.

Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.

Don’t (Just) Unfriend Them

By Kelly Diels / November 11, 2015 /

Preaching to the converted is pleasant but unproductive. In the name of justice, in the name of love, keep talking with people who are getting it wrong.

Before You Hit Share on Facebook, Do This

By Kelly Diels / November 10, 2015 /

Before you repost that sweet meme, take a second to check where it’s coming from. You may be amplifying your opponent when sharing social media content.

Skill Up

and Bring Something New to the World: