Business Tips for Culture Makers
FREE:
Business Tools
for Culture Makers
NOT interested in doing business as usual?
Good. Me neither.
The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brand) produce inequity and injustice…
…and we do NOT have to do it that way.
And…if we scrap the old, unjust business practices, what do we replace them with?
For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.
Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.
* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.
Click for different topics below
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
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In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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See also:
Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.
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Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.
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White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.
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Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
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See also:
I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.
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In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
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Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.
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When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.
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Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.
Read MoreSee also:
Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.
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Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”
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To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.
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Culture Making (aka Thought Leadership) Means Speaking *Their* Language
Culture Makers and Thought Leaders have a Language Dilemma and it is getting in the way of our work in the world.
Here`s the invisible barrier in our IP & thought leadership:
We are practitioners. We are in mastery. We are in love with our subject matter.
And so we speak Expert.
We speak Nerd.
We forget how to speak People.
And if there`s not a bridge between those two languages, our people won`t be able to hear us, find us or understand that we`ve got things that will help.
Because we`re speaking a different language.
And so we need to understand what the person --who we want to influence or who wants to learn from us-- wants, in their own words.
We need to understand what THEY think the problem is (especially if we`ve come to a different conclusion).
We need to understand what it is they`re trying to learn.
We need to know what`s going on in their life.
We need to know the words that fall out of their mouth and then start using them, ourselves.
We need to know intimately and forensically the person we`re trying to influence or who wants to be influenced by our systems of thought.
And when we`re over here in love with our subject matter, we don`t speak that language anymore.
We speak Expert.
We have to remember how to speak People.
#BridgeTheLanguageGap #ThoughtLeadership #ThoughtLeader #SpeakTheirLanguage #IP #IntellectualProperty #MeaningfulWork #BodyOfWork #WeAreTheCultureMakers
#CultureMakersLanguageDilemma #Externalize #GetYourIdeasOutOfYourHeadAndIntoTheWorld #PutTheThoughtsBackInThoughtLeadership
Jun 10
Most of the people doing the *real* thought leadership work -
the ones in the mix with us, developing new practices, processes, ideas, solutions and challenging industry norms --
would cringe at the idea of calling themselves a thought leader.
Because the dominant narrative around `thought leadership` is about positioning, posturing and clout-chasing.
But that, IMHO, is fake thought leadership. That`s about manufacturing authority rather than earning it with a robust, methodologized, coherent body of work.
(No wonder we cringe.)
True thought leadership -- culture making! -- is about so much more than just standing on a stage or topping Google searches.
True thought leadership is about externalizing your ideas into a meaningful, systematic body of work.
Let`s get our ideas out of heads and into the world --
And let`s put the thoughts back in thought leadership.
#ThoughtLeadership #Externalize #MeaningfulWork #BuildYourBodyOfWork #WeAreTheCultureMakers #FakeThoughtLeader
Jun 9
Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
Read MoreSee also:
Social Media for Culture Makers: The Certification Program