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Care is a 4-letter word. So is help.
Caregiving isn’t only about what we do for each other in times of crisis. It’s not only needed when there’s a diagnosis.It’s what we need to rise, together.
White Men
Instead of trying to convince people that racism and sexism exist, let’s document, discuss and confront privilege. It’s uncomfortable but it provokes change.
The Mandatory, Frogmarched Return of The Good Girl
Leaders, teachers, women: do not urge me to be happy. Encourage me to be whole.
Women are jealous, women pull up the ladder. Lies.
Women are jealous? Women pull up the ladder? Balderdash. Nearly every one of my accomplishments can be traced back to the women in my life.
You are Light
Imagine a concert with lighters and phones in the air. That is us, the people who love. The people who welcome.Keep lighting and relighting your lamp.
Don’t (Just) Unfriend Them
Preaching to the converted is pleasant but unproductive. In the name of justice, in the name of love, keep talking with people who are getting it wrong.
Before You Hit Share on Facebook, Do This
Before you repost that sweet meme, take a second to check where it’s coming from. You may be amplifying your opponent when sharing social media content.
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You don’t have a messaging problem.
The problem is that you don’t know WHY your clients buy.
(And you don’t have to feel bad because this is normal, routine & totally fixable, fast.)
Almost everyone who comes to me thinking they have a messaging problem usually isn`t clear what their clients want...
...and it’s a recipe for chronically working too hard for not enough sales.
If you don’t know what your clients want to buy, all the clever messaging in the world won’t get them signing up.
Not knowing what & why your clients will buy is the reason you’re still…
🥺Turning your best ideas & tools into free content on social media, hoping it will generate sales (but it actually undermines them because why buy the cow if the milk is free?)
🥺Wasting precious time & energy teaching free offers that people learn so much from that they do NOT need to buy the actual program you’re selling
🥺Constantly inventing new offers to fill revenue gaps
🥺Spending MONTHS nurturing leads instead of having clients sign up on the spot
Here’s how you change this, fast:
💸 Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language THAT SELLS using the *Name it Money Framework* that transforms your readers into buyers and your offers into REVENUE almost instantly (watch your DMs blow up)
💸 Systematically translate every step & tool you teach into hell-yes let-me-buy-it-right-now names using the *The Systematize It Wordbank & Protocol* that rapidly generates outcome-signalling names that do the selling for you— so that your client knows, at every step, that you’ve got precisely what they want (because you do!)
💸 Instead of using broken sales systems that rely on you teaching your best work for free (that’s a recipe for over-giving, over-teaching and burnout and no thank you, no more), use *The Anti-Hustle What-Not-How Lens* to build your new outcome-signalling names into re-useable blocks of sales copy that actually sell without giving away any of your best how-to’s, EVER
This is the work I do in Name It Money & it`s the reason my clients stop over-teaching for free and start EARNING, ASAP. DM me for deets
Sep 3
It’s not the size of your social following.
It’s not whether or not you can afford a star coach.
It’s not differentiation or tech.
It’s not motivation; mindset; leadership; message or personal charisma.
It`s a business gaps problem, and that`s the reason your sales aren`t where you want to be AND the reason feel like you`re throwing spaghetti at the wall (instead of knowing exactly what WILL stick!), and having to scramble and send more emails, run more launches, invent more new offers and develop an exhausting, toxic relationship with Instagram because you`ve got to be there 24/7...just to hit your basic revenue goals.
So the problem most pre-momentum businesses are encountering isn’t a lack of founder talent, quality of work, being ‘bad at marketing’…
It’s simply that some of the pieces are missing AND they’re not working together, on-plan and by design.
The reason for hustle is business gaps. When a critical system is missing then you have to fill in the gaps with your never-ending effort.
Here`s how you shift this:
There are 6 core business competencies that EVERY business must have in place to financially flourish. Businesses that aren’t yet where their owners want them to be usually only have 1 or 2 of these competencies in place. You deserve all 6...and when you`ve got them, you get traction. Momentum. More sales & meeting or even exceeding your STRETCH revenue goals almost automatically, WITHOUT all the frantic effort. (Finally!)
This is the work Danielle Cohen and I do in our high-proximity space, The Bespoke Mastermind starting Sept 4. We only have 3 spots still available. DM me for details.
Sep 2
Adding gas to a business engine that`s missing pieces won`t get you anywhere...
Here’s what a missing-pieces business can look like, in the day-to-day:
* Working way too hard for not enough money
* Constantly needing to invent ad-hoc new offers to fill revenue gaps
* Unsure why some products work and others don’t
* Doing A LOT of marketing and promo work (especially on social media) that isn’t translating into sales
* Feeling pressured to lower or raise prices based on industry trends rather than based on their overheard & revenue plan
* Revenue rollercoasters OR revenue plateaus
But it`s not you (or your skill) causing this. It`s just a gap in the business plan.
Research shows that pre-breakthrough businesses have 2 things in common:
1. There are gaps in the business fundamentals
There are 6 core business competencies that EVERY business must have in place to financially flourish. Businesses that aren’t yet where their owners want them to be usually only have 1 or 2 of these competencies in place. You deserve all 6.
2. There is no business plan
Business that succeed have a business plan…
and the ones who don’t, don’t. FACTS.
(Don`t @me, @ the studies documenting this.)
Study after study shows having a business plan can mean 30% more growth.
**
What all of that means is this:
It’s not the size of your social following.
It’s not whether or not you can afford a star coach.
It’s not differentiation or tech.
It’s not motivation; mindset; leadership; message or personal charisma.
All of those things are GAS for an engine that is built.
But if the engine isn`t complete...
...all that gas doesn`t fuel any momentum.
So the problem most pre-momentum businesses are encountering isn’t usually a lack of founder talent, quality of work, being ‘bad at marketing’…
It’s simply that some of the pieces are missing AND they’re not working together, on-plan and by design.
That`s not magic...
...that`s planning & building & core business competencies and one foot in front of the other.
VROOM VROOM.
--------
this is the work Danielle Cohen and I do in our high-proximity space, The Bespoke Mastermind starting Sept 4. DM me for details.
Aug 31
A mechanic can hear a sound in a car and instantly know what’s wrong.
Overwork is that sound in your business.
Here’s precisely what it tells you:
That key parts of your business model are missing.
Often, because we’re practitioners who figure out how to be entrepreneurs, we piece-meal our business as we go.
So we might have a great offer & get amazing results for our clients but a weak pricing structure.
Or we might have a great pricing structure but no idea of what the 5 key activities are, unique to our business, that actually drive sales.
Or we lack a marketing plan so we know what to do in our business every single day instead of waking up panicked with everything to do yet not knowing where to start.
That’s an all-in-pieces AND pieces-missing business model and it’s what keeps you muscling it forward instead the gears-and-wheels turning in sync and letting momentum do the job for you.
Here’s the fix:
1. It’s counterintuitive but you regress.You work on your form & foundations using the Name It Money Framework to develop the ESSENTIAL messaging building blocks that are currently missing from your business (this is what keeps you working way too much for not enough sales instead of posting a few times a week and getting sign-ups on the spot). The result? Money-making names & messages that that are so spot-on, detailed, specific and EXACTLY WHAT YOUR CLIENT WANTS that they’ll be throwing their credit cards at you
2. Again, you regress. You rethink your business model through the The Authentic Capacity Lens and the Aligned Business Model Framework so that you can start running a successful business that actually works for your body & your bank account, almost automatically (instead of requiring your endless effort)
3. Then you use the Right Relationship Pricing Tool to finally, at long last, define a PROFITABLE pricing structure and a gotta-have-it offer suite that actually deliver you the life & revenue you want… instead of tethering you to your laptop 24/7
In both cases: you fill in the gaps. You get all the pieces & gears working together.
This is what we do in Name It Money AND The Bespoke Mastermind that starts Sept 4. DM me for details
Aug 30
Here’s the one great thing about overwork in your business...
It tells you EXACTLY what the problem is and how to fix it.
🔥🔥🔥🔥
This is the work I do in The Name it Money Framework and Bespoke, the ultra high-proximity mastermind I lead with the brilliant Danielle Cohen.
Bespoke starts next week on Sept 4 so DM me for details about either or both so you can put an end to overwork and usher in a new era of financial MOMENTUM.
Aug 29
