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You Don’t Have to Pay with Your Suffering
I used to be mystified when people didn’t leap. Risk, schmisk. I’d been through a lot of shit. All the horror, all the anguish — I survived it all. So I knew I could survive it again. So, when I was 21 and wanted to start a coffee shop with zero help? What’s the worst…
Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships
Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…
“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions
The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…
What To Do In Overwhelmingly Troubled Times
I’ve been sending this email every few months for several years, to rally people when we’re most despairing. The world should NOT be as it is, and we do have the power to change it. Here’s some deeply practical advice about how each of us can do that, even in the midst of the worst.…
Books I Read in 2020
My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of the books I read (or attempted to read) this year. Some of these books have significantly influenced my thinking and ideas. Maybe they’ll add creative…
How NOT to Get Swamped by It All
No one person can respond to all the need for change. But what each of us CAN do is sharpen our tools and show up to our spots on the wall. We create the most change when we leverage our talents and gifts.
Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity
We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers
FLEB Marketing Tactic #10 Testimonials as Triggers
Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.
FLEB Marketing Tactic #9 Social Triggers = Social Conditions
Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.
