Copywriting

Liking Someone Can Be Terrible Information

By Kelly Diels / May 30, 2016 /

When someone is trying to get us to like them and they have a commercial interest vested in us liking them, you need more information before proceeding.

on the abuse of reciprocity and women

By Kelly Diels / May 21, 2016 / Comments Off

When it comes to reciprocity, a justice lever, some of us activate the need to reciprocate in order to disproportionately advantage ourselves over others.

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

By Kelly Diels / May 18, 2016 /

Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.

Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.