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FLEB Marketing Tactic #8 Safe Status Quo Imagery
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
FLEB Marketing Tactic #5 Weaponized White Femininity
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
FLEB Marketing Tactic #4 Predatory Payment Plans
There’s nothing empowering about a 30% finance fee for the people least able to afford your rates. Predatory payment plans are financial injustice.⠀
FLEB Marketing Tactic #3 Male Approval
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.
FLEB Marketing Tactic #2 Fake Scarcity
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
FLEB Marketing Tactic #1 Fake Authority
Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
What is Female Lifestyle Empowerment Brand? (FLEB)
The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead
In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
