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FLEB Marketing Tactic #8 Safe Status Quo Imagery
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
FLEB Marketing Tactic #5 Weaponized White Femininity
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
FLEB Marketing Tactic #4 Predatory Payment Plans
There’s nothing empowering about a 30% finance fee for the people least able to afford your rates. Predatory payment plans are financial injustice.⠀
FLEB Marketing Tactic #3 Male Approval
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.
FLEB Marketing Tactic #2 Fake Scarcity
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
FLEB Marketing Tactic #1 Fake Authority
Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
What is Female Lifestyle Empowerment Brand? (FLEB)
The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead
In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
One of the ways we contribute to the change we want to see in the world is by doubling down on our unique knowledge & gifts:
What do you know that you wish everyone knew?
What do you see that no one else sees?
What does no one escape you without learning?
My culture-making clients are already stoking change & building their people up, 1:1 or with one organization at a time, which is valuable & critically important work but also limits your reach *and you know it*.
I don`t want only a select few people to have access to the healing things you know and the transformational practices you teach...
I want more people — maybe even all of us, imagine that! — to heal and elevate and use their voices and feel good in their own skin and get out of physical pain and lose the shame and activate their power and get physically stronger and navigate society`s fear of illness & disability with power and feel brave enough to push back on the bullshit and get their message together and know they’re not the problem to be fixed but our society is, and, and, and.
In other words: I want you to put YOUR unique knowledge into the hands of more people, because we need it now more than ever.
And I don`t want you to be a martyr about it. You, broke, struggling and suffering is NOT how we co-create a future in which we all flourish.
**If the culture-maker running the business isn’t flourishing,
it’s not a culture-making business**
That`s why I created Goldmine: so you can learn in 9 weeks what it took me 15 years to figure out.
**Inside GOLDMINE you get**
• 9 Comprehensive & effective weekly video trainings so you can steadily build out your course without getting overwhelmed or stuck
• 4 monthly, 90-minute group coaching sessions so that you can get my eyes on your work and tightly dial it in
• An interactive workbook chock-full of potent exercises that actually generate your course design, modules & marketing messages
• A comprehensive, time-saving, good-decision-making Course Tech Selection Matrix that helps you compare course delivery platforms & tools so you can get going and get your course into the world, now
We start Nov 18. DM me for details.
Nov 13
Thought exercise: how many brilliant carousels from very smart content providers have you saved across the years?
Now: how many of those creators did you hire or buy a course from?
While the online space will tell you that you should give away your content and teach for free and eventually one day they’ll buy…
…the truth is, that system only works well for very-established content businesses WHO ALREADY HAVE A SIGNATURE COURSE plus a decade of material and entire marketing teams who slice-and-dice pre-existing material into tutorials & freebies day in and day out.
For the rest of us, teaching for free is way too much work for way too little ROI.
Plus it undermines our paid offers. The more access people have to you and your wisdom for free, the less likely they are to enrol in a program to learn from you.
EVEN WORSE: pouring all your energy into teaching for free eats up the exact time you could use to codify your knowledge into actual courses.
Coming back to those brilliant content creators making educational carousels...when I look at their bios, they rarely have courses.
Which is why they also often post about how little they earn compared to how much they teach.
Here`s how you escape this overteaching/underearning trap:
⚡You learn a game-changing, money-making course creation method that teaches you 3 practical, do-able ways to create curriculum & transformational courses RIGHT NOW instead of sitting on your ideas for years or wasting your life teaching for free online
⚡You use the *Translate Your Intuition Into Teachable Tools Process* to do, well, exactly that (this process is actually ridiculously simple but wildly effective in surfacing your knowledge and making it into tangible, teachable skills)
⚡You develop a compelling course promise that is absolutely unmissable to your dream client and gets them signing up on the spot AND clicks your whole course into focus *for you* so you know exactly what to teach and what not to (I’ve got a brilliant protocol you can use to do this fast)
And *that* is how you stop giving away your best ideas for free and start turning your wisdom into wealth.
This is the work I do in Goldmine. DM me for details.
Nov 12
Stellar courses don`t just happen but they NOT have to take a long time to create. Time is not the problem.
You also do NOT need to load everything you know into your courses or include a lot of extras & shiny things to make your programs appealing to clients.
In fact, overpacking your courses (which is why they take so long to create...) can be the exact reason clients might NOT succeed in your programs.
FACT: When multiple concepts are presented, people only retain about 37% of what was taught…
…so the more you add and offer to your classes in the hopes it`s helpful, the less people are actually able to metabolize your material.
EVEN WORSE: All those extras and bonus modules and visualizations (and, and, and) make your clients feel like they can’t keep up and are failing at your class (which does not make for repeat purchases...)
And I’m just going to say a thing: often we overdo our courses because we’re scared they won’t impress our clients...
But over-teaching creates under-learning and that`s *never* impressive.
Here are 2 game-changing ways to fix this, ASAP:
⚡💡🚀Instead of winging your course development & over-packing your courses with extraneous teachings, you follow a proven process to radically distill your content into only the absolute essentials WITHOUT watering-down or diluting your work because that`s what actually gets outrageous results for people and has them positively clamouring to sign up, now
⚡💡🚀You deviate from the standard group course containers everyone else uses and learn a system for creating innovative, hybrid course structures & tools that dramatically increase the likelihood your clients will actually complete your courses AND be successful at them (online courses have an 85% non-completion rate!!! But not in our house…)
This is the work I do in Goldmine and it`s why my clients stop sitting on their course ideas and start putting their supernova programs out into the world, where they can actually make a difference for your clients AND make money for you, every single day.
DM me for details or go to kellydiels.com/goldmine to sign up. We start next Monday, Nov 18.
Nov 11
