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Our Audiences Aren’t Stupid. Let’s Take Them Seriously.
I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave
Business Tip for Culture Makers #421: Ditch the Makeover Myth
In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
The Patriarchal Promise, Part 2
There is a reason many men feel like they have been wronged or disenfranchised. They believed that the promise of patriarchy included them, but it didn’t.
The Love + Justice Reading Rally: March 2018
I’ve been saving what I’ve been reading and metabolizing this month, these are some of the pieces threading their way into my consciousness this month.
Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!
Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
Determining The Colour of Our Blooms
A lot of what comes out of our mouths — and even what we think — is predetermined by our conditioning, our culture. We can, and must, interrupt this.
On Work and Breaks and the Natural Rhythms of a Well-Lived Life
To achieve and thrive in that new world we’re dreaming of – justice! – we need to ground our work in a well-lived life that includes breaks from our work.
Look for the cracks in the system and go ahead and bloom
It’s not just you. It’s really not. Knowing how our culture frames our personal struggles is overwhelming or disheartening, it’s actually a source of power.
Business Tip for Culture Makers #314: Save Marketing You Love
Dear Culture Making Entrepreneurs: let’s learn from what we love.
Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
