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Our Audiences Aren’t Stupid. Let’s Take Them Seriously.
I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave
Business Tip for Culture Makers #421: Ditch the Makeover Myth
In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
The Patriarchal Promise, Part 2
There is a reason many men feel like they have been wronged or disenfranchised. They believed that the promise of patriarchy included them, but it didn’t.
The Love + Justice Reading Rally: March 2018
I’ve been saving what I’ve been reading and metabolizing this month, these are some of the pieces threading their way into my consciousness this month.
Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!
Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
Determining The Colour of Our Blooms
A lot of what comes out of our mouths — and even what we think — is predetermined by our conditioning, our culture. We can, and must, interrupt this.
On Work and Breaks and the Natural Rhythms of a Well-Lived Life
To achieve and thrive in that new world we’re dreaming of – justice! – we need to ground our work in a well-lived life that includes breaks from our work.
Look for the cracks in the system and go ahead and bloom
It’s not just you. It’s really not. Knowing how our culture frames our personal struggles is overwhelming or disheartening, it’s actually a source of power.
Business Tip for Culture Makers #314: Save Marketing You Love
Dear Culture Making Entrepreneurs: let’s learn from what we love.
Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
There are 3 potent, money-making content shifts that can take you from posting for the sake of posting to posting to SELL...
....because there’s a precise framework built into posts that actually convert (and most of entrepreneurs are not using it).
This protocol is what I teach in my Social Money & Name It Money trainings AND in my high-proximity spaces, and it’s the reasons my clients go from spinning out on social media & spending months courting leads who are on the fence, to seeing their clients sign up on the spot from the power of one precisely designed post.
And when your post on social media actually make you money day in and day out, it’s a lot harder to hate it. (10/10 recommend). DM me for details.
Sep 10
Hating social media is NOT the problem.
Pseudo-selling IS.
RELATED: My kid was pushing the vacuum back & forth but the floor wasn`t getting cleaner.
I call that “pseudo-vacuuming”…
which is what happens when you don’t correct a process that isn`t working (like, say, stopping to empty the filter), which makes it seem like the stupid vacuum is broken and I’m the pickiest mother ever, GAWD…
I digress.
I used to do the same thing in my business: PSEUDO-SELLING.
In other words, I was posting A LOT on social media without increasing sales, so then I posted even more, hoping that volume was the trick…
But pseudo-selling was the real culprit, and it’s the reason you’re:
🚩Giving away your best ideas on social media & endlessly teaching free webinars hoping it will generate sales (but it doesn`t)
🚩Pouring massive energy into launches that do initially do well but then decline
🚩Wasting MONTHS throwing spaghetti-messages at the wall, hoping something will stick, instead of knowing precisely what to say to get clients to sign up on the spot
Here are the 3 ESSENTIAL content corrections that fix this, fast:
✅️Figure out what your client actually wants to buy. Hand to god, 99% of entrepreneurs struggling with sales don’t know what their clients actually want to buy, IN THE CLIENT’S WORDS. (Don`t feel bad, it`s universal). That’s why I developed the Speak Client So You Get Clients System: so you can uncover what your client actually wants to buy and then successfully SELL IT TO THEM
✅️Use the *The Systematize It Wordbank & Protocol* to translate the names of every single tool you teach into ones that that get your clients throwing their credit cards at you because these are EXACTLY the solutions they’re looking for
✅️Template your success by building your irresistible new names & unmissable client language into reusable blocks of sales copy that convert readers into buyers & offers into REVENUE
That’s the work I do in both The Name It Money Framework & Social Money and it’s the reason my clients stop pseudo-selling and start generating non-stop sales without being tethered to their laptops, hating social media, or living on Instagram 24/7. DM me for info
Sep 9
You don’t have a messaging problem.
The problem is that you don’t know WHY your clients buy.
(And you don’t have to feel bad because this is normal, routine & totally fixable, fast.)
Almost everyone who comes to me thinking they have a messaging problem usually isn`t clear what their clients want...
...and it’s a recipe for chronically working too hard for not enough sales.
If you don’t know what your clients want to buy, all the clever messaging in the world won’t get them signing up.
Not knowing what & why your clients will buy is the reason you’re still…
🥺Turning your best ideas & tools into free content on social media, hoping it will generate sales (but it actually undermines them because why buy the cow if the milk is free?)
🥺Wasting precious time & energy teaching free offers that people learn so much from that they do NOT need to buy the actual program you’re selling
🥺Constantly inventing new offers to fill revenue gaps
🥺Spending MONTHS nurturing leads instead of having clients sign up on the spot
Here’s how you change this, fast:
💸 Forensically uncover what your client actually wants to buy and then develop precise, irresistible, client-centred language THAT SELLS using the *Name it Money Framework* that transforms your readers into buyers and your offers into REVENUE almost instantly (watch your DMs blow up)
💸 Systematically translate every step & tool you teach into hell-yes let-me-buy-it-right-now names using the *The Systematize It Wordbank & Protocol* that rapidly generates outcome-signalling names that do the selling for you— so that your client knows, at every step, that you’ve got precisely what they want (because you do!)
💸 Instead of using broken sales systems that rely on you teaching your best work for free (that’s a recipe for over-giving, over-teaching and burnout and no thank you, no more), use *The Anti-Hustle What-Not-How Lens* to build your new outcome-signalling names into re-useable blocks of sales copy that actually sell without giving away any of your best how-to’s, EVER
This is the work I do in Name It Money & it`s the reason my clients stop over-teaching for free and start EARNING, ASAP. DM me for deets
Sep 3
It’s not the size of your social following.
It’s not whether or not you can afford a star coach.
It’s not differentiation or tech.
It’s not motivation; mindset; leadership; message or personal charisma.
It`s a business gaps problem, and that`s the reason your sales aren`t where you want to be AND the reason feel like you`re throwing spaghetti at the wall (instead of knowing exactly what WILL stick!), and having to scramble and send more emails, run more launches, invent more new offers and develop an exhausting, toxic relationship with Instagram because you`ve got to be there 24/7...just to hit your basic revenue goals.
So the problem most pre-momentum businesses are encountering isn’t a lack of founder talent, quality of work, being ‘bad at marketing’…
It’s simply that some of the pieces are missing AND they’re not working together, on-plan and by design.
The reason for hustle is business gaps. When a critical system is missing then you have to fill in the gaps with your never-ending effort.
Here`s how you shift this:
There are 6 core business competencies that EVERY business must have in place to financially flourish. Businesses that aren’t yet where their owners want them to be usually only have 1 or 2 of these competencies in place. You deserve all 6...and when you`ve got them, you get traction. Momentum. More sales & meeting or even exceeding your STRETCH revenue goals almost automatically, WITHOUT all the frantic effort. (Finally!)
This is the work Danielle Cohen and I do in our high-proximity space, The Bespoke Mastermind starting Sept 4. We only have 3 spots still available. DM me for details.
Sep 2
