Marketing For Culture Makers
The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…
We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers
Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.
Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
There’s nothing empowering about a 30% finance fee for the people least able to afford your rates. Predatory payment plans are financial injustice.⠀
Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.