The Female Lifestyle Empowerment Brand
Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⠀
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Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.
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The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.
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“Lying to ourselves” is a lie. When we build our analysis about money and power, we can see through the lies — and that’s how we get free.
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We need to aspire to be feminist entrepreneurs and leaders and CULTURE MAKERS who take care of each other rather than exploit and prey on each other.
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How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.
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Our social media is a huge opportunity. We are culture makers and can use our social media power DELIBERATELY to create a future in which we all flourish.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…
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In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.
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