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#WeAreTheCultureMakers
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Get Your Ideas Out of Your Head
and Into the World
a.k.a: Externalize
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Kelly Diels
Cultural Analysis & Thought Leadership
I work at the intersection of culture, leadership and meaningful work.
In other words: our capacity to shape the world around us.
The research & frameworks I've developed over the last 15 years teach you how to your ideas out of your head and into the world faster (and better) than you ever thought possible...
...so you can grow a robust body of work that brings something new to the world.
Because We Are The Culture Makers.
Optics, schmoptics.
This is about what we build
How to Get Your Thoughts Out of Your Head and Into the World Faster and Better than You Ever Thought Possible (in only 90 minutes!)
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Actually, the depth of your work & how intimately you know it is precisely why it can be so hard to create your Signature Course (or sometimes, any course at all!)
The more you’re in your mastery, the more your work feels like intuition: you just know.
But “just-knowing” & intuition are hard to reverse-engineer into practical, teachable skills & modules and that’s the reason why…
🚩You get overwhelmed & bogged down when you try to outline your course because you want to teach your people EVERYTHING but that won’t fit in a 6 week or 6 month container so now what?!
🚩Your clients who LOVE you and worked with you for ages still have trouble explaining to other people what you do
🚩You you feel like the best-kept secret in your field AND rightfully resent the hell out of that status while watching others in your field with way less expertise than you get way more respect & revenue, faster (because they`re codifying their work and putting their courses out into the world!)
Here’s how you change this, fast:
⚡💸🥂You use the ridiculously simple but wildly effective *Translate Your Intuition Into Teachable Tools Process* that surfaces your wisdom and makes it tangible to you and EVERYONE
⚡💸🥂You develop a gotta-have-it-right-now course promise that gets your dream client signing up on the spot AND clicks every module into focus so you know exactly what to teach AND what not to
⚡💸🥂You use a proven process for teaching for all learning styles & brains that dramatically increases results your clients get (did you know that only 15% of people complete the online courses they buy? But not in our house...)
⚡💸🥂You learn the secret to NOT teaching through a firehose that distills your content into *only* the absolute essentials, which in turn dramatically increases your clients’ retention & results and turns them into a repeat customer for life
And THAT is what walks you over the bridge from struggling-to-create-your-course land into non-stop, paid-in-full, finally-finished-your-signature-course territory.
This is what you`ll learn to do in GOLDMINE (9 lessons; 4 monthly group coaching sessions; $750 or 4 monthly payments of $187.50). DM me for details.
Nov 5
You cannot solve a problem with the wrong diagnosis, and the reason so many entrepreneurs sit on their course ideas for YEARS is not time.
It`s money. They can`t take time away from their paid work to create.
That`s what kept me stuck and it`s why I had to develop a DIFFERENT course creation method that actually addressed the money problem.
In addition to creating the money and the time to create courses without putting your rent in jeopardy, the *Time-Bending, Get-Paid-To-Create, 3-Way Course Builder* I teach in GOLDMINE creates built-in accountability that practically guarantees you finish the course sooner rather than later.
(I have ADHD; I need this kind of healthy structure in my life or I will work endlessly on perfecting something — or avoiding it — instead of LAUNCHING IT into the world where it can work wonders.)
And this game-changing, money-making course creation method teaches you 3 practical, do-able ways to create curriculum and courses that get you out of the time/money double bind that keeps you sitting on your ideas instead of turning them into programs that change your business and your life (not to mention your client’s lives).
(Yes let’s mention it! Because that’s the point: we are the culture makers and our mastery can be other people’s medicine.)
BONUS: this method works for workshops, smaller programs, trust offers, freebies, mid-ticket programs, high-ticket programs, and tiny-bite courses too. It doesn’t have to be THE SIGNATURE COURSE. But it can be 🙂
This is the work I do in GOLDMINE, my 9-lesson program with 4 monthly live group coaching & workshopping sessions that teaches you the the *Time-Bending, Get-Paid-To-Create, 3-Way Course Builder* method AND gets my expert eyes on your curriculum design and modules...
...so you can make a jaw-dropping, traffic-stopping, clients-flinging-credit-cards-at-you course that changes everything for you AND your clients. Finally. DM me for details.
Nov 1
You think you lack the time to create your course, but it’s really a money problem.
You can’t take time away from your paid work to develop the course that would boost your income so you continue not making enough $$$ to take time to create...
And ‘round and ‘round we go.
Back when I was working 7 days a week doing 1:1, I heard a famously rich entrepreneur explain how she did it: she took 8 weeks off her business to create her signature course.
The feeling I had? It was like when I was 36, having an identity crisis, and read Eat Pray Love. With 2 babies & no money for a year-long trip to countries starting with an "I", clearly massive life-change was not an option for me.
Ditto that course creation model. Utterly unattainable.
But I’m a rebel and I don’t take no for an answer from the system, the universe, my bank balance or my calendar.
So I developed three ways to build the transformational, money-making courses of my dreams WITHOUT taking an income hit I couldn’t afford to take.
I used it back then to escape the double bind/vicious cycle of no money/no time to create and I still use it to this day.
(And that’s why I now have money AND time.)
In addition to making it possible to create courses without risking your rent, this method provides built-in, can’t fail accountability so you finish it sooner rather than later.
**I have ADHD; I need this kind of healthy structure in my life or I will work endlessly on perfecting it or avoiding it instead of LAUNCHING IT**
I call my method *The Time-Bending, Get-Paid-To-Create, 3-Way Course Builder*.
BONUS: it works for workshops, trust offers, freebies, mid-ticket programs, high-ticket programs, and tiny-bite courses too. It doesn’t have to be THE SIGNATURE COURSE. But it can be 🙂
This is the method I teach in GOLDMINE, my 9-lesson program with 4 monthly live workshopping sessions that teaches you how to create courses even when you`ve got no time or money to create courses AND gets my expert eyes on your curriculum design & modules so you can make a jaw-dropping, traffic-stopping, clients-flinging-credit-cards-at-you program that FINALLY changes everything for you and your clients. DM me for details.
Oct 29
Not subscribed to my newsletter? If you sign up this morning before 9am PST, you can still get this particular edition about how the `feminine art of receiving` is NOT what it seems -- and this missive is a blazing epistle, let me tell you. Or DM me and I`ll put you on the list and send you this newsletter even if you missed it. xo
Oct 27
Willpower will NOT help you create more content, or courses, or or or.
And that’s because the research shows that willpower is a short term source of fuel that we quickly burn through.
Willpower is a kick-start, not a sustainer.
To get things done, we need a system for SUSTAINING and completing great work (not just starting it…)
There’s actual research about what DOES produce high-quality work, and it’s this:
It’s QUANTITY.
1) Producing more = more chances for a breakthrough idea
2) Producing more sharpens your chops. You get good at something by doing it A LOT
With this in mind, I developed The Externalize System that enabled me to be fast & prolific without sacrificing the quality of my work.
It’s counterintuitive, because we’re taught “Quality of over quantity” but the truth is that if you produce a lot, fast,your end work does NOT end up being mediocre, for 3 reasons:
1) You get better and better the more you produce, so your ‘mediocre’ is actually quite excellent, comparatively
2) You have more breakthrough ideas, and the quality of an idea will often outshine its presentation
3) Once you’ve got *something* to work with, you can quickly refine & polish it so it jumps up a few levels in excellence
All that to say: I developed The Externalize System for getting your out of your head and into the world that leverages your lack of time + quantity + frequency to produce influential work.
It now takes 45-90 minutes — sometimes less! — for me to write a week of social content & sales emails.
And it’s not because I became a faster writer. I’m actually a painfully slow writer.
It’s because now I have a totally different workflow (EXTERNALIZE!) for producing.
And THAT’s what will finally get those thoughts out of your head and into the world where they can actually be useful to other people.
No willpower required.
DM me for details
Oct 24
